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testirebisTvis SerCeuli pirobiTi saxelebi : saamo saxaliso ko-ko-ko ( ko-ko ) sosisi “ qaTmis ”

qaTmis nedleulidan damzadebuli sosisis produqciaze saxelis SerCeva SerCevis areali - ofisis TanamSromlebi safirmo maRaziebis administratorebi SerCevis zoma – 43 respodenti. testirebisTvis SerCeuli pirobiTi saxelebi : saamo saxaliso ko-ko-ko ( ko-ko ) sosisi “ qaTmis ” bibilo.

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testirebisTvis SerCeuli pirobiTi saxelebi : saamo saxaliso ko-ko-ko ( ko-ko ) sosisi “ qaTmis ”

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  1. qaTmisnedleulidandamzadebulisosisisproduqciazesaxelisSerCevaSerCevisareali - ofisisTanamSromlebisafirmomaRaziebisadministratorebiSerCeviszoma – 43 respodenti

  2. testirebisTvisSerCeulipirobiTisaxelebi: • saamo • saxaliso • ko-ko-ko (ko-ko) • sosisi “qaTmis” • bibilo 43 respodentidanaxaliproduqtisTvissaxeliSearCia: 24 respodentma - mxolodsosisi “qaTmis” 8 respodentma – mxolod “ko-ko-ko” 2 respodentma – mxolod “saamo” 2 respodentma - mxolod “bibilo” 5 respodenti - irCevs, rogorc “qaTmissosiss” aseve “ko-ko-ko”-s 1 respodenti - irCevs, rogorc “qaTmissosiss” aseve “saamos” 1 respodenti - irCevs, rogorc “ko-ko-kos” aseve “bibilos” __________________________________________________________ warmodgenilmonacemTaSejerebisSedegad: A “qaTmissosis” irCevs 30 respodenti “ko-ko-kos” irCevs 14 respodenti “saamos” irCevs 3 respodenti “bibilos” irCevs 3 respodenti

  3. PproduqtisSerCevismotivaciebi • sosisi “qaTmis” (30 respodenti) - “saxelipirdapirmianiSnebsTuraproduqtzeasaubari” - “mianiSnebsranedleulisganarisdamzadebuli” - “saxelipirdapirkavSirSiaproduqtTan” - “riskebsarSeicavs” - “msgavsiformatissaxelwodebebiproduqtebzearsebobs “saskolo”, “saqonlis” - “ioligasagebiamomxmareblisTvisTurisSeZenasapirebs” - “klasikuria” - “normaluradJRers” - “martivadgansazRvravsproduqtisSemadgendlobas “mocartisagan” gansxvavebiT” - “maincyvelaamasdauZaxebs” - “zustadmiuTiTebsimproduqcias, racariswarmodgenili” - “imformaciulia” - “seriozulibrendiseriozulisaxeliT” saxelwodebarespodentebSiiwvevsasociaciebs: “kargia”, “ucxoa, dieturikvebiTiproduqtisTvisSesaferisia”, “tradiciulia”, “Tematuria”, “dieturia”, “gemrielia”, “ekologiuradsufTaa”, “dabalcximiani”

  4. Kko-ko-ko - produqtisSerCevismotivaciebi (14 respodenti) - “mxiarul, gemrielganwyobasbadebs” - “saxalisoa” - “bavSvobasmaxsenebs” - “ueWveladqaTmisproduqciaa” - “wiwilaa” • B”ko-ko-ko” iwvevsemociebs: - “gansxvavebulia” - “dadebiTia” - “sxvanairia” B”bibilo” -PproduqtisSerCevismotivaciebi (3 respodenti) • “ararisbanaluri”, • “originaluria” • “iseTiveneitralurisaxelia, rogorc “nikora”. “bibilo” iwvevsemociebs: - qaTmisxorcisagandamzadebuli - sainteresoa - Rimilsmgvris “saamo” -PproduqtisSerCevismotivaciebi (3 respodenti) - “gemrielia” - “sasiamovnosaWmelia” “saamo” iwvevsemociebs: - gemrielia - sainteresoa

  5. saxelwodebebiskontrargumentebi • saxelwodeba“qaTmissosisis” kontrargumentebi: - mSralia - ubraloa - standartulia • saxelwodeba“ko-ko-ko”-s kontrargumentebi: - zedmetadbavSvuria - limonaTsSeefereba - kvercxisasociaciasiwvevs - cudadJRers - aresadageba • saxelwodeba“bibilos” kontrargumentebi: - cudadJRers - cud asociaciasiwvevs - madisaRmZvreliararis - aresadageba • saxelwodeba“saamos” kontrargumentebi - aRZravsuamravkiTxvas - Zalianzogadia -ZalianCveulebrividadaukavSirebelia - aresadagebasosis - zogadad “saamo” asocirdebaZaliangemrielTan, sosisiegeTiararis - “saamo” nayins, tkbileulsmagonebsdaarasosis - undaiyostkbili - gaziansasmelTanasocirdeba

  6. azrTaSejerebisSedegadgamoikveTa: • respodentTa70% mxarsuWerssaxelwodebassosisi “qaTmis”, • saxelwodebapirdapirmiuTiTebsTuraproduqtzeasaubaridaraSemadgenlobisaa • adviladaRsaqmelidadasamaxsovrebelia • saxelwodebaararis “nikoras” produqciissaerTokonteqstidanamovardnilianusaerTokliSeSijdeba (sosisi “saskolo”, “saqonlis”. . .) • sxvasaxelwodebasTankombinaciaSi mag. “qaTmissosisi” – ”ko-ko-ko”, respodentebimiTiTeben, rom “ko-ko-ko”-s upiratesobasmianiWebenTuproduqciaiqnebasabavSvo. respodentebi, romlebicupiratesobassxvasaxelwodebasaniWebenmaTTvis “qaTmissosisi” mSraliadaemociasariwvevs, amitomufrometadsainteresodTvlian“ko-ko-kos”. SeniSvna: 43 respodentidan 13 respodentmaarCevanisxvasaxelwodebazeSeaCera, magram 13 respodentidanmxolodoTxisaTvisarismiuRebelisaxelwodeba “sosisiqaTmis”. DdanarCenirespodentispasuxikiTxvaze “romelisaxeliarmogwonT?” daasaxelessxvasaxelwodebebi (saamo, bibilo, saxaliso) daara “qaTmissosisi”, anu 13-dan 9 respodentisTvisessaxelikategoriuladmiuRebeliararis. qaTmisproduqciisTvissaxelisSerCevisTvalsazrisiTyovelTvisdadgebaproblema, kerZodqaTami, rogorccxovrebaSiasevenebismiernawarmoebebSiSarJisadaiumoriswyaroswarmoadgens. gamomdinareaqedanseriozulisakuTariarsebiTisaxeli, romelicdaukavSirdebaqaTams, (TuigiaraRniSnavsadgilmdebareobas an TvisobrivadaraxasiaTebsproduqts)faqtiuradararsebobs. gansakuTrebiTmaSinTuargvinda, rommxolodbavSvTasegmentimovicvaT. yovelivezemodangamomdinaremisaRebiaproduqtsdaerqvas: sosisi “qaTmis”. damatebiTargumentadSesaZlebeliamoviyvanoT is, romarigegmebaqaTmisseriisSeqmna/gafarToebaanuaRniSnuliproduqti, gamova, rogorcqaTmisnedleulisgandamzadebulierTisaxeoba. am SemTxvevaSisavsebiTgamarTlebulia “nikorasaTvis” aprobirebuli, tradiciulikliSesmorgeba.

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