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Launching the Venture: Feasibility Suggested Framework of Final Presentation Goal: Go/No-Go?

Launching the Venture: Feasibility Suggested Framework of Final Presentation Goal: Go/No-Go?. Not a template. Each team will need to focus on its own key issues, some of which may take several slides. Guidelines. 10-15 minute presentation 10-15 minute feedback

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Launching the Venture: Feasibility Suggested Framework of Final Presentation Goal: Go/No-Go?

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  1. Launching the Venture: FeasibilitySuggested Framework of Final PresentationGoal: Go/No-Go? Not a template. Each team will need to focus on its own key issues, some of which may take several slides.

  2. Guidelines • 10-15 minute presentation • 10-15 minute feedback • Practice using “Rehearse Timings” • Less than 10 minutes or more than 15 = F

  3. Suggested FrameworkNot Necessarily in this Order • Value proposition • Customer pain / concept test results • Customers • Competition / industry analysis • Market size, trends, segmentation • Barriers to entry • Other info • Go/No-Go?

  4. Value Proposition • Solve a problem • May be a suite of statements for multiple audiences (varying complexities and lingo) • Use graphics when possible • May include brief evolution of value prop(the story of how it has changed in this class) • May include your original “key insight” • It should takemultiple slides to set up the problem and explain your solution

  5. Value Proposition • #1 Solve a problem • Tell a story • Create a mantra • Use comparisons

  6. Concept Test Results Were you able to validate your value proposition/customer pain through research? • Specific quotes/reactions from interviews • Key takeaways from surveys • List of respondents (perhaps in appendix) • Secondary research about industry or competition that validates customer pain • Should be multiple slides that tell a story toward your Go/No-Go

  7. Customers Can you specifically identify the ideal customer segment? • Barriers to adoption, including feedback from primary research • Ideal customer profile • Clear descriptors or specific firm names • Partnership strategy • 1st pin customer

  8. Industry Analysis/Competition Charts How does your venture/value prop fit into the value network? • Summarizing table(s): • Venture comparison table • Product attribute chart • 2x2 segmentation chart • Other relevant results of secondary research

  9. Market Size and Trends Can you determine that the market is large enough and is attractive? • Your well-defined customer segment(s) (as informed by industry analysis, competitive positioning and feedback from primary research) • TAM (overall, segment) • Comps • Other secondary research about market

  10. Barriers to Entry Can you prevent copycats? • Identify your top 3 strategies to create barriers • IP • Trade Secrets • Partnerships and Exclusive Contracts • Switching Costs • Location, Location, Location • Talent • Network or Critical Mass

  11. Other Optional Components • Milestone roadmap • Startup funding tied to milestones • Vision of success, type of venture (high growth, lifestyle, salary replacement) • Comps that demonstrate Return Potential • Potentially fatal flaws not included above • 1st Draft P/L • Next steps

  12. Decision: Go/No-Go • Does your team intend to GO forward to LTV III – Business Planning? • Why/why not? Conclusive summary with top takeaways from previous slides that lead to your decision. • Are any teammates dropping out?

  13. Yes = Go • Can you articulate the value your venture will create? • Were you able to validate your value proposition/ customer pain through research? • Can you specifically identify the ideal customer segment? • How does your venture/value prop fit into the value network? • Can you determine that the market is large enough and is attractive? • Can you prevent copycats? No = You got some ‘splaining to do

  14. Razor Format You may use it if you find it helpful Go or No-Go?

  15. Advice • Create a 30+ slide deck and then edit down to 15 slides, putting the rest in appendix • Put everything in the slide deck appendix (this is your only graded deliverable) • List of interviewees • Synopses of key interviews • Key secondary research citations • Any slide that doesn’t make the 15-minute cut • Get credit for your work (even if it doesn’t make the final edit)

  16. More Advice • Communicate your passion! • Spend time making it look good • Use graphics and tables • Practice using “Rehearse Timings” • Practice again • Make sure to save time to practice • Finish final draft by Friday, use the weekend to rehearse • Miss the 10-15 minute window and get an F

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