1 / 9

New Jersey State Library

New Jersey State Library. Public Relations & Your Library. Agenda. Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries. Director of Marketing & PR: Tiffany McClary Phone: 609 -278-2640 x122  Email:

romney
Télécharger la présentation

New Jersey State Library

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Jersey State Library Public Relations & Your Library

  2. Agenda Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries

  3. Director of Marketing & PR: Tiffany McClary Phone: 609-278-2640 x122  Email: tmcclary@njstatelib.org
 Meet the NJSL Marketing Team PR & Media Contact: Gary Cooper  Phone: 609-278-2640 x108  Email: gcooper@njstatelib.org Graphic Design & Comm Specialist: Anthony Schiavino Phone: 609-278-2640 x 132
 Email: aschiavino@njstatelib.org

  4. Why PR? • Advocacy • Change perceptions • Add value to your community • Build relationships • Promote your events and services • Achieve your goals

  5. Key Components of PR • Media Relations • Promotion • Events • Social Media • Strategic Partnerships • Issues Management and Crisis Communications

  6. PR Activities • Press releases • Letters to the Editor and Op Eds • Media pitches and interviews • Email Campaigns • Direct Mail • Blogs • Social Media • Events

  7. Tips… • Create a plan • Coordinate your efforts • Use all channels…especially your website • Get to know your local press • Collaborate with local groups and organizations • Content is king • Consistent messages • Drive conversation before and after events • Take advantage of social media • Focus on one thing and do it well • Hire an intern

  8. Resources for Public Librarieswww.marketing.njstatelib.org • NJSL Direct Newsletter • Marketing Trends Blog • Campaign Websites • PR Templates • Marketing Collateral Library • Webinars & Podcasts

  9. Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: www.marketing.njstatelib.org NJSL Marketing Email: marketing@njstatelib.org Follow us on Twitter! Find us on Facebook! Thank You!!!

More Related