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New Jersey State Library

Discover the power of public relations for libraries with the NJSL Marketing Team! Join Tiffany McClary, Gary Cooper, and Anthony Schiavino as they highlight key components of successful PR, such as media relations, social media, and strategic partnerships. Gain insights into effective PR activities, tips for creating robust marketing strategies, and valuable resources tailored for public libraries. Connect with us to transform the perception of your library and enhance your community engagement. Let’s work together to achieve your goals!

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New Jersey State Library

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Presentation Transcript

  1. New Jersey State Library Public Relations & Your Library

  2. Agenda Meet the NJSL Marketing Team Why PR? Key Components of PR PR Activities PR Tips NJSL Resources for Public Libraries

  3. Director of Marketing & PR: Tiffany McClary Phone: 609-278-2640 x122  Email: tmcclary@njstatelib.org
 Meet the NJSL Marketing Team PR & Media Contact: Gary Cooper  Phone: 609-278-2640 x108  Email: gcooper@njstatelib.org Graphic Design & Comm Specialist: Anthony Schiavino Phone: 609-278-2640 x 132
 Email: aschiavino@njstatelib.org

  4. Why PR? • Advocacy • Change perceptions • Add value to your community • Build relationships • Promote your events and services • Achieve your goals

  5. Key Components of PR • Media Relations • Promotion • Events • Social Media • Strategic Partnerships • Issues Management and Crisis Communications

  6. PR Activities • Press releases • Letters to the Editor and Op Eds • Media pitches and interviews • Email Campaigns • Direct Mail • Blogs • Social Media • Events

  7. Tips… • Create a plan • Coordinate your efforts • Use all channels…especially your website • Get to know your local press • Collaborate with local groups and organizations • Content is king • Consistent messages • Drive conversation before and after events • Take advantage of social media • Focus on one thing and do it well • Hire an intern

  8. Resources for Public Librarieswww.marketing.njstatelib.org • NJSL Direct Newsletter • Marketing Trends Blog • Campaign Websites • PR Templates • Marketing Collateral Library • Webinars & Podcasts

  9. Connect with us! Please reach out with any questions, concerns or suggestions: NJSL Marketing Website: www.marketing.njstatelib.org NJSL Marketing Email: marketing@njstatelib.org Follow us on Twitter! Find us on Facebook! Thank You!!!

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