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Elevator Pitches

Elevator Pitches. Guild for the Blind Board of Directors October 29, 2010. You’re Not Trying To:. Close a deal Get a grant Get any kind of serious commitment. The Reaction You Really Want:. Tell me more!. Clear Next Step:. Visit our website Add name to our mailing list

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Elevator Pitches

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  1. Elevator Pitches Guild for the Blind Board of Directors October 29, 2010

  2. You’re Not Trying To: • Close a deal • Get a grant • Get any kind of serious commitment

  3. The Reaction You Really Want: Tell me more!

  4. Clear Next Step: • Visit our website • Add name to our mailing list • Send invitation to Passionate Focus • Send information about a program • Invite them to call the Guild

  5. Details • 30 seconds or about 60 words • Avoid generalizations, history and too many numbers • Practice, but don’t memorize • Stay away from jargon

  6. Comfort Is The Key There are a variety of approaches, so choose the one you are most comfortable with.

  7. Problem and Solution • State the problem • Explain why it matters • Describe how the Guild is fixing it

  8. Pitch When someone loses their vision, they often feel uncomfortable in normal situations—like eating out with family and friends. The Guild offers practical solutions, such as our Dining with Confidence class. We teach simple techniques to allow our members to eat with dignity and enjoy one of the simple pleasures of life.

  9. What Sets the Guild Apart • What’s is so special about the Guild? • Give an example • Provide a testimonial

  10. Pitch We focus on providing practical solutions to everyday problems. If someone just wants a talking watch, we provide them with one. If they just want to knit again, we teach them. But we always use the opportunity to tell them about what else is available—encouraging them to expand their thinking about what is very possible with the right training.

  11. Use The Competition • Refer to the well-known organization (the Lighthouse) • Describe how the Guild is different • Provide a memorable fact about the Guild

  12. Pitch The Chicago Lighthouse is the most well known agency serving people with vision loss in Chicago. Because it is so large, it offers a systematic, structured approach. The Guild’s smaller size gives us flexibility. We are small enough to provide individual attention, yet large enough to provide the resources and training our members need.

  13. Tell A Story About One Person Tell a story about one person that presents a problem and describes how the Guild fixed it

  14. Donna’s Story Thanks to recent grants, we are now able to offer Orientation & Mobility training to members. This service, that is so essential for our members to safely walk independently to work or anywhere else, is frustratingly difficult to get in Illinois. Donna had been on the waiting list for state services for months with no end in sight. Once we receiving funding, she became one of our first students. Now, Donna can use public transportation, cross busy streets, use escalators and stairs and even navigate a busy food court. She says the training has “absolutely transformed her life.”

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