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Sprint’s ‘Talladega Nights: The Ballad of Ricky Bobby’ Campaign

Sprint’s ‘Talladega Nights: The Ballad of Ricky Bobby’ Campaign. Dan Klores Communications July – August 2006. Total CAV & Impressions CAV by Audience Segmentation Highlights Breakdown by Audience Segmentation. Table of Contents. Total CAV: $3,381,713.75 Total Impressions: 9,655,656.

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Sprint’s ‘Talladega Nights: The Ballad of Ricky Bobby’ Campaign

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  1. Sprint’s ‘Talladega Nights: The Ballad of Ricky Bobby’ Campaign Dan Klores Communications July – August 2006

  2. Total CAV & Impressions CAV by Audience Segmentation Highlights Breakdown by Audience Segmentation Table of Contents

  3. Total CAV: $3,381,713.75 Total Impressions: 9,655,656 Total CAV & Impressions

  4. Highlights

  5. “Sprint Nextel Corp…signs are plastered all over the film’s racetrack sequences…but Sprint…also enlisted Ferrell to appear - in character as Ricky Bobby – in nationwide commercials. A series of video shorts are available as mobile content on Sprint phones and to TiVo subscribers.”

  6. Ferrell, as 'Bobby,' Drives for Sprint Nextel June 29, 2006 By Todd Wasserman/Brandweek NEW YORKWill Ferrell, in character as race car driver Ricky Bobby, will star in a new round of commercials starting this Saturday for Sprint Nextel, tying in with the upcoming Nascar-themed movie Talladega Nights: The Ballad of Ricky Bobby.Ferrell's Bobby character will star in TV spots created by TBWA\Chiat\Day, New York, promoting exclusive mobile content from the movie. Much of the content in the spots is improvised. In one scene, Bobby is talking to his friend Michael, a live chicken standing on the roof of his car. In another, Bobby is posing for a glamour calendar. Some of the content from those shoots will be available in mobile form starting July 1 to consumers who have Sprint Vision, a service from the company that offers video over its mobile network. "In these spots, Will Ferrell isn't promoting the exclusive movie content available on Sprint phones—Ricky Bobby is," Mike Goff, vice president of national advertising at Sprint, said in a statement.This is not the first time Sprint has tied in with Nascar. In 2004, Nextel inked a $700 million deal with Nascar to become title sponsor of what used to be the Winston Cup. Sprint bought Nextel the next year.

  7. Breakdown by Audience Segmentation

  8. Mobile Families

  9. Mobile Families

  10. Tech Connected

  11. Tech Connected

  12. Basic Boomers

  13. Basic Boomers

  14. Youth Centric

  15. Dan Klores Communications

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