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Building for Research Institutions: Image and Identity Crafting Guide

Learn the importance of image building for research institutions, create new identities, set promotion objectives, steps needed for success, and advantages of a favorable image. Discover the impact of media, research, and influential persons in shaping public perception. Enhance your institution's reputation effectively.

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Building for Research Institutions: Image and Identity Crafting Guide

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  1. Image Buildingfor Research Institutions Kinnera Murthy Lecture notes

  2. Why is Image Building Necessary?

  3. M Image: All Impressions • Internal stakeholders • Management • Bureaucrats • Politicians • Venture Capitalists • User Publics • Suppliers • Industry Analysts • Consultants and Recommenders • General Public • Media • Local Neighbourhoods

  4. Creating New Identities

  5. Promotion Objectives • Build a favourable opinion about an Institution by stressing its expertise, management capability, skills, technology and so on;and to offset negative attitudes • To sell the organization as a good employer • To shape the behaviour of staff, clients, and others for the benefit of the Institution

  6. Steps • Self Assessment • Research & Evaluation • Image Research • Statement of overall Objectives and Strategy • Development of the identification system • Implementation & Continuity

  7. Why Research? • Sets the baseline for awareness and attitudes • It identifies areas of lack of understanding and misperception among audiences -- builds database

  8. O p t i o n s Existing image : Modified or modernised without major change in name or symbol. Uniformity can be achieved and a sense of progress indicated

  9. A completely new image may be created. Strong programme to establish it immediately. Simplify identity (Short forms)

  10. M e d i a Researchers as Mentors Annual report Influential persons Spreading the word

  11. M e d i a Advertising Anniversary, New programmes, Awards, recognitions Publications

  12. Open Houses and Feedback • Complaints are a form of feedback • Invited criticism leads to increased goodwill • Public organizations cannot afford to take a low profile • Tolerance increases once effort is known • But remember, good services are always taken for granted and seldom praised

  13. Advantages of a favourable Image • Innovative and dynamic • Helps treatment of emergency news • Growth oriented organization • Public is familiar with the Institution • Cares about public interest

  14. Thank You!

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