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Online Landscape in Japan

Online Landscape in Japan. Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004. For Your Understanding. Japan has: 127 million population 5 major national papers and many other regional papers Subscription per HH: 1.07 in 2003 Home-delivery rate: 93.9% in 2003

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Online Landscape in Japan

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  1. Online Landscape in Japan Makoto Ota The Yomiuri Shimbun, Tokyo April 16, 2004

  2. For Your Understanding • Japan has: • 127 million population • 5 major national papers and many other regional papers • Subscription per HH: 1.07 in 2003 • Home-delivery rate: 93.9% in 2003 • 2 editions on weekdays: morning & evening; 1 on Sundays: morning

  3. For Your Understanding 2 • Japan has: • 70 million Internet users, HH penetration 81.4% in 2002 • BB via ADSL prevails Source: Ministry of General Affairs, 2004

  4. For Your Understanding 3 • Japan has; • 80 million cell phone subscribers, of which 68 millions are mobile-internet users • All-in-one gadget w/ Java, digital camera, a memory card slot, bar-code reader, IrDA, MP3 player, GPS+navigation, doc+xls+pdf reader… & IC chip, digital TV receiver, and beyond (Source: MoGA, Telecommunications Carriers Association, Docomo Report Feb. 2004; http://www.nttdocomo.com/files/presscenter/34_No16_Doc.pdf)

  5. The Yomiuri Shimbun • Founded in 1874, to turn its 130th anniversary this year • Publishes 10 million copies a day • In cooperation w/ The Washington Post, LA Times, Chicago Tribune, The Times (London), Le Figaro… • Governs TV stations, a symphonic orchestra, The Giants, and so on • Reads from top to bottom • Also has an English daily, “The Daily Yomiuri”

  6. Yomiuri On Line • Launched in June, 1995 • PV: 200 millions (Jan. 2004); UU: 5 millions at home, 3 millions in office • Ads revenue in FY2003: $7.6 million (15% up) • News + features such as jobs, health, women, cars, money, travel, net&digital, etc.

  7. Keitai Yomiuri • NTT Docomo introduced first in Feb., 1999 • Among 80 million cell-phone users, 68 million subscribe to keitai-internet • The Yomiuri feeds news, ring-tone melody, photos, email updates for baseball funs • w/ 300 thousands subscribers paying $2 monthly, resulting in $7 million revenue annually

  8. How YOL works • Updated continuously whenever available, like a news agency or a blog • “Distribution Center,” created in Mar. 2000, enables to publish articles online on 24/7 basis • Same articles as the paper & some materials purchased for features • News Flow: Reporters Sr. reporter called “Captain” Editors/DC Proofreading Dept. Editors/DC Paper or Web or Cell phone or Electronic Signboard and so on

  9. Market & Problems • Competitors: Other papers. Not so much Yahoo! News in Japan. Not yet Google News • Business model: Only ads, No link • Broadband contents: Few movies

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