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Enhancing Public Comfort: The "Care for a Chair?" Campaign in Toronto

The "Care for a Chair?" campaign in Toronto seeks to address a significant issue: the lack of comfortable, well-designed public seating along Queen Street West. Through an extensive public consultation process held from February to April 2006, residents expressed concerns over plastic benches that prioritize advertising over comfort. The 20-year contract with Astral Media aims to replace outdated benches with 2,000 new installations, ensuring no advertisements disrupt public enjoyment. This awareness campaign utilizes life-sized cardboard chair posters to engage the community in valuing public seating.

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Enhancing Public Comfort: The "Care for a Chair?" Campaign in Toronto

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  1. Care for Chair? Generating Awareness Campaign

  2. Toronto’s Current State Extensive public consultation process from February, 2006 to early April, 2006 in order to receive input on the Coordinated Street Furniture Program: http://www.toronto.ca/involved/projects/streetfurniture/pdf/public_consultation_report.pdf 1. Across the city, residents felt that plastic benches were geared primarily for advertisingat the expense of comfort 2. Shortage of Well placed and well designed benches and bollards needed for people to sit on and lean against 3. Street furniture (particularly benches) should be designed to encourage people to spend more time in the public realm, participating in the life of the city 20 year contract with Astral Media includes: • Installation of Benches (2,000 – replace 1,000 advertising benches; 1,000 other locations) • No advertisements on benches http://www.toronto.ca/involved/projects/streetfurniture/ http://www.toronto.ca/involved/projects/streetfurniture/pdf/launch_backgrounder_2008-06.pdf http://www.toronto.ca/involved/projects/streetfurniture/pdf/city-council-report_2007-05-23.pdf

  3. Care for Chair? • $5/person • Simple cut-out posters • Strung on public surfaces • along Queen St. West • Recyclable upon completion

  4. Area of Interest: Queen Street West (Shopping District) - Lack of free public seating for shoppers and pedestrians - Heavy traffic area = a vast audience for us to raise awareness of the issue at hand

  5. The Lazy Boy – The Epitome of Comfort ---------------------------------- 37” -------------------------------- Life Size Dimensions: Printed B&W, glued on cardboard for reinforcement -------------------------- 36” ------------------------

  6. 1 chair/person Each student responsible for: • reinforcing + cutting out one chair poster • locating a public surface along Queen Street • writing “Care for a Chair?”

  7. Care for a Chair?

  8. Care for a Chair?

  9. Budget Materials: (Quantity dependent on # of Students) • 36” x 37” B&W Prints (Life- sized images of the Lazy Boy) • Cardboard (“32x40”) • String/Staples/Tape • Glue • Coloured Chalk • Exacto Knives (1 person person?) Total Cost • Each print ($3) + • Cardboard sheet ($1.89) + • Sting = • $5 approx. (per chair/ per person)

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