How Salesforce Uses PRM

1. How Salesforce.com Uses PRM Raquel Pancer, Salesforce.com Michael Fullmore, Salesforce.com Andrew O’Driscoll, Apprivo

2. 2 Safe Harbor Statement “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements the achievement of which involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.  All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include - but are not limited to - risks associated with the integration of Sendia Corporation’s technology, operations, infrastructure and personnel with ours; unexpected costs or delays incurred in integrating Sendia with salesforce.com, which could adversely affect our operating results and rate of growth; any unknown errors or limitations in the Sendia technology; any third party intellectual property claims arising from the Sendia technology; customer and partner acceptance and deployment of the AppExchange and AppExchange Mobile platforms; interruptions or delays in our service or our Web hosting; our new business model; breach of our security measures; possible fluctuations in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign currency exchange rates and interest rates. Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our Form 10-K for the fiscal year ended January 31, 2006. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase our services should make purchase decisions based upon features that are currently available.  Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

3. 3 Agenda Salesforce Partner Program Why do we have a partner program? What does our program look like? What are our challenges? Channel Tools From Salesforce PRM Account management & enrollment Deal registration for referral partners Branded portals Extended Channel Tools With The Appexchange Program management Partner finder Q & A

4. 4 Salesforce.com Partner Program

5. 5 We’re No Different From You How does our partner program measure up? High number of new partner applications High deal collaboration with limited visibility Lost leads Difficult to set collaborative plans Partner entitlements are not clear No central place to target content

6. 6 Bridging The Gap and Making Partners Successful

7. 7 Our Mission Provide a world class enablement service to partners to help them, efficiently, go-to market with salesforce.com; measuring/tracking their performance such that through highly satisfied customers, everyone achieves their revenue and market share goals

8. 8 Partner Program Objectives Offer partners support and resources they need according to how they engage with salesforce.com Categorize partners based on business strengths and capabilities Align tools and resources with partner value Ensure partners get the right information and tools to be able to focus on the right business initiatives and engage with customers as they do best Automate processes to scale the partner ecosystem

9. 9 Cross – Functional Team To Drive Channel Success SECRET SAUCE Well designed partner program Flexible and extensible platform (like salesforce.com ? ) Channel expertise Technical expertise to deliver Custom application development DEPLOYMENT DETAILS Implemented Partner Portal with PartnerForce 300 partner companies; +2,000 users Leveraged Business Operations, Training, Marketing, Web services, Technical Support, Finance Engaged external consultant for customization More customization, more partner visibility into their business Automation and scalability

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11. 11 Technology Solution How did we address the challenges? Created a scalable infrastructure to support the new partner program Extend the internal reach of salesforce.com to the partner community with PRM Created automated process to provide partner community growth Provided some Self-Service Portal type functionality Evaluated external/internal solutions Deployed PRM and configured portals for our partners to login to Created an approval process for Finance to create vendors in other systems Created the Enrollment object to act both as a Lead and Opportunity record Trained the internal users to work with the system

12. 12 Complete Partner Lifecycle ManagementIncrease channel effectiveness with Salesforce PRM

13. 13 The Program Comes To Life With Salesforce PRM Department - Global Alliances Users - 300 companies Target - 700 companies Key Requirements Lead/ deal registration Program requirements visibility Partner communication Key Benefits Eliminated manual lead referral process One view for the partners Partner updates

14. 14 Demo Of A Day In The Life Of A Salesforce Partner

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16. 16 Partner Program Solution

17. 17 Partner Recruitment & On-boarding Key Requirements View available programs and benefits Capture partner enrollment information Ramp up approved partners Key Benefits Lower enrollment cost Reduced application processing time Integrated with salesforce.com deployment

18. 18 Partner Application

19. 19 Partner Application – Bank Information

20. 20 Process Application in Salesforce.com

21. 21 Partner Portal User - Approved Partners Key Requirements View enrolled programs View program requirements attainment Integrate with other partner activities Key Benefits Provide program transparency to partners Reduced cost to serve Consolidate partner activities in one portal

22. 22 Partner Programs

23. 23 Enrolled Programs

24. 24 Program Attainment

25. 25 Partner Finder User - Public Key Requirements Allow public to search for partners Search by geography and expertise Generate partner leads Key Benefits Integrated with salesforce.com deployment Provides partner marketing exposure Lead generation

26. 26 Partner Locator Search

27. 27 Partner Locator Listings

28. 28 Solution Summary End-to-end partner program solution Using standard salesforce.com products and technologies Available to you on the AppExchange In closing etc. In closing etc.

29. 29 Projected Results What were the projected results? Business flexibility and scalability Motivates partners to work with us and reach higher levels Tracks and measures performance indicators Profitability Usability Recognizes total value (not only revenues) contributed to relationship Supports partners with multiple business relationships Allows partners to expand commitment and business growth Delivers single source of contact for relationship Growth Market reach Organizational scalability Decreased cost of engaging and supporting customers

30. 30 Next Steps We’re going to continue to share best practices with you and our community We’re going to publish the custom partner program apps on the AppExchange

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