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Sales Accelerator Program for Mobile Handset Vendors: Drive Sales and Differentiate in a Competitive Market

This program aims to address the top challenges faced by handset vendors and capitalize on sales opportunities. By effectively demonstrating devices at the point of sale, increasing in-store presence, and enhancing the buying experience, vendors can boost sales and drive adoption. The Live Device Sales Accelerator Program focuses on empowering sales performers, optimizing in-store conversions, and creating memorable customer experiences. The Live Device Test Drive Program allows customers to experience devices hands-on, fostering a positive impression and increasing usage adoption. The program also includes sponsorship opportunities for events, device familiarization workshops, and outdoor activities to engage with top performers and showcase devices. Target vendors include Samsung, HTC, Blackberry, Nokia, Apple, Sony-Ericsson, Microsoft, and others.

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Sales Accelerator Program for Mobile Handset Vendors: Drive Sales and Differentiate in a Competitive Market

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  1. SalesAccelerator Program for Mobile Handset Vendors

  2. 1 The Top 5 HandsetVendor SalesChallenges

  3. #1. Competition is brutal

  4. #2. Standing out from the crowd

  5. #3. Product complexity is slowing adoption

  6. #4. Sales success driven by user recommendation

  7. #4. Competing with the next cool device

  8. 2 The Top 5 HandsetVendor Sales Opportunities

  9. #1. How we buy More than 50 percent of all purchasing decisions by shoppers are made spontaneously at the point of sale According to a recent study by German brand and retail experts GruppeNymphenburg

  10. +50%

  11. It all Happens Here

  12. 1. Marketing gets them to come in and look

  13. 2. Sales effectiveness in-store maximises sales conversion rates

  14. #2. Increase your in-store presence

  15. #3. Test Drive

  16. +50%

  17. #4. Trial usage experience

  18. +50%

  19. HOW?

  20. #5. Help our sales personnelto sell your devices

  21. #6. Use Live Device Program to create Customer Experience Centers

  22. Shape customer’s buying intentions

  23. +50%

  24. 3 Live DeviceSales Accelerator Program

  25. Live Device Demonstrator Program Objective: Increase handset device sales by demonstrating devices effectively at the point of sale. • Give handset devices to our Top Sales Performers • Show them how to: • use them effortlessly • demonstrate device features • make demonstrations that are impactful and memorable • Drive in-store sales conversion rates to the next level Benefits: Get in-store sales agents selling for you Accelerate sales of your handset devices Create a positive and memorable try/buy experience at POS Gain faster usage adoption resulting in superior user experience

  26. Live Device Test Drive Program Objective: • Handset vendor : provides 1 or 2 live devices/participating shop • Orange: provides full function demonstration calling plan • Put the device in their hands and ask them to make 1 free call to anyone in the world • Test drive and take home Create the “Orange Experience” in-Store Benefits: • Deliver on our Corporate values: • "Together we can do more" • "Delivering a different customer experience " • Orange 2012: Simplicity, Agility and Sustainable Growth

  27. Live Device Sales Accelerator Program • Sponsorship Opportunity: • 2 Events • 2 Days each • Sponsorship 1 or 2 days of 1 or both Awards Events • Meet and greetTop Sales Performers and Orange Exec Mgt. • Showcase your devices • Product familarisation workshops • Device usage clinics • Exchange of ideas and experience • ½ day Product Workshops • 1½days outdoor activities: golf, tennis, etc. • Fun & excitement • Motivating & memorable Winter Winners Recognition Awards Event March 2010 1 Summer Splash Recognition Awards Event October 2009 2

  28. Live Device Demonstrator Program Vendor Investment: • Sponsorship : • 1 day 75K€ • 2 days 120K € • Demonstrator Devices: • 75-100 devices • Showcase : Customer Experience centers: • 1 pilot/country, POS materials + 1 device/pilot • Product familarisation workshops and clinics • Device usage best practices • Exchange of ideas and experience

  29. Live Device Program - Target Vendors Vendor Iist: • Samsung • HTC • Blackberry • Nokia • Apple • Sony-Ericsson • Microsoft • Others

  30. SalesAccelerator Program for Mobile Handset Vendors

  31. "Together we can do more”

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