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The Place to Build Cars, It Ends in “A,” and it is not China or India…

The Place to Build Cars, It Ends in “A,” and it is not China or India…. by. Thomas R. Kurfess, Ph.D., P.E. Professor and BMW Chair of Manufacturing Department of Mechanical Engineering and Director of the Campbell Graduate Engineering Center Clemson University –

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The Place to Build Cars, It Ends in “A,” and it is not China or India…

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  1. The Place to Build Cars,It Ends in “A,”and it is not China or India… by Thomas R. Kurfess, Ph.D., P.E. Professor and BMW Chair of Manufacturing Department of Mechanical Engineering and Director of the Campbell Graduate Engineering Center Clemson University – International Center for Automotive Research Clemson, South Carolina USA

  2. Talk Outline • The Market • CU-ICAR and Our Role • The Graduate Engineering Center • Economic Impact • The People • The Need • The Future

  3. World Population 6.6 Billion (July 2007) 265 Nations 82% Literacy Rate Gross World Product (GDP): $46.77 Trillion GDP per capita: $10,200 Labor Force 3 Billion Agriculture 40.1% Industry 20.8% Services 39% Unemployment Rate 30% Cars Sold World Wide 43 million Cars Sold in US 7.7 million Cars Sold in China 3.83 million New Car Market $1.5 Trillion. The Market

  4. Introduction to Clemson University • A Land-grant University Founded in 1889 • Focus on Agriculture and Engineering • Tradition of Economic Transformation in Agriculture, Textiles, Ceramics, Chemicals • Technically Oriented Public Research University • 17,000 Graduate and Undergraduate Students • $180 Million in Research Expenditures • Strength in Engineering, Architecture, Agriculture, Entrepreneurship and Communication

  5. Linking Engineering Emphasis Areas • Advanced Materials • Automotive and Transportation Technology • Biotechnology and Biomedical Sciences • Information and Communication Technology • Sustainable Environment

  6. Unparalleled Access to the Market Place More than 1,000 automotive assemblers and suppliers within a day’s drive of Greenville

  7. CU – ICAR Campus

  8. CU – ICAR Neighborhood 1

  9. An 90,000 sq. ft. building Systems Integration Research Activities Passenger Vehicles Heavy Vehicles Graduate Program in Automotive Engineering Industry focused Interdisciplinary Facilities Full vehicle testing Engine/powertrain testing Faculty, student, staff offices Industry partner offices Conference facilities The Carroll A. Campbell Jr. Graduate Engineering Center

  10. What we teach to a student: The student’s response to a quiz question: Problems that We Face

  11. MTS 7-Post Road Simulator in Environmental Chamber • 4-channel road simulator with modal testing and controls • +/- 35 kN actuator force • 250 mm max displacement • 3.5 m/s max velocity • -40 ºC to + 85ºC • 10% to 90% humidity

  12. Chair in System Integration Chair in Manufacturing Chair in Vehicle Electronics Chair in Product Design & Development Research Rubric

  13. Chair in System Integration Chair in Manufacturing Chair in Vehicle Electronics Chair in Product Design & Development The Impact • Emissions • Safety • Energy • Manufacturing

  14. SC and European Economic Impact • Between 1992 and 2002 • Created 37,800 jobs • Invested almost $13 billion • 37 companies located in SC

  15. Economic Impact (May 2002) in SC • Over 16,000 jobs created from BMW • 4,327 at Plant Spartanburg • Over 12,000 jobs in support positions (suppliers, etc.) • $4.1 billion annual contribution to SC economy • SC receives $27.6 million in revenue • 4 Upstate counties receive $2.4 million additional revenue Source: Economic Impact Study conducted by University of South Carolina’s Darla Moore School of Business, May 2002

  16. Electronics • Vehicles • Past • Present • Future • Major areas for electronics • Onboard control • Safety • Infotainment

  17. History of Car Media – It is Accelerating! What Next? 1930s commercial introduction of the fitted car radio came in the from the Galvin Manuf. Corporation. 1965 Ford Motor Company introduced dealer-installed 8-track players as an option on most models 1990’s Compact Disk Wins the war with tapes for automobiles 1997 Mercedes offers GPS 2003 Manufacturers offer a car radio capable of CD, MP3, XM satellite radio and AM/FM playback 2002 Honda Odyssey factory installed DVD player 1996 GM offers Emergency services and system monitoring 1970’s Compact Cassette Wins the war with 8 track for automobiles 1952 Blaupunkt became the first maker to offer FM receivers

  18. What’s Next? • GPS, RADIO, Wireless internet, Cell Phone integration… • 3-D Navigation (Google, NVidia, Volkswagen) • Car to Car LAN • Car to Infrastructure LAN • Reconfigurability

  19. The Future for the Car • Performance • Fuel economy • Emissions • Safety • Handling • Infotainment • Security (a virus?) • Haptics – driver feedback • Systems integration • Policy • Safety systems (e.g., airbags, tire pressure sensors) • Responsibility • The “Camera” scenario

  20. The Future – It Ends in “A” • Education at all levels • South Carolina • Jobs – too many? • The Southeastern U.S. • The United States of America • Automotive • Manufacturing • The World

  21. The Future – Our Responsibility • Educational / Academic leadership • Industrial leadership • Government leadership • Federal • Regional • State • Local

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