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Slides at … tompeters

Tom Peters’ Inspiring Strategies: A One-day National Management Conference 1 October 2004/Hilton London Metropole. Slides at … tompeters.com. V.A. Moment … 1Y/2N: Commerce Bank 2 Pizzas: JB Plastic Bulldozer: MD. Re-imagine! Summer 2004: Not Your Father’s World I.

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Slides at … tompeters

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  1. Tom Peters’ Inspiring Strategies:A One-day National Management Conference1 October 2004/Hilton London Metropole

  2. Slides at …tompeters.com

  3. V.A. Moment …1Y/2N: Commerce Bank2 Pizzas: JBPlastic Bulldozer: MD

  4. Re-imagine!Summer 2004: Not Your Father’s World I.

  5. “China’s size does not merely enable low-cost manufacturing; it forces it. Increasingly, it is what Chinese businesses and consumers choose for themselves that determines how the American economy operates.”—Ted Fishman/“The Chinese Century”/The New York Times Magazine /07.04.04

  6. “Vaunted German Engineers Face Competition From China”—Headline, p1/WSJ/07.15.2004

  7. “The Ultimate Luxury Item Is Now Made in China”—Headline/p1/The New York Times/ 07.13.2004/Topic: Luxury Yachts made in Zhongshan

  8. “When the Silk Road Gets Paved”/Forbes Global/09.04Express highways: 168 miles in ’89 … 18,500 in ’03 … 51,000 in ’08 (v. U.S. Interstate: 46,500)Implications: $200M Intel plant in Chengdu (pop. 9.9M); 1/3rd Shanghai wage rate

  9. International Herald Tribune /09.13.2004: p1/600 foreign R&D labs in China, 200 new per year

  10. “You get an educated workforce, remarkable infrastructure, a lot of government support. These [Southeast Asian] governments have made life sciences a top priority—and they have a great venture capital community there.” —Glenn Rice, VP Pharmaceutical Discovery and Development, SRI International (On the rapid migration of drug discovery from the U.S. at a 20% to 40% cost saving. Rice adds that 40% to 60% of U.S. postdocs are from China and Taiwan) From: Stanford Business /August 2004

  11. 60,000**New factories in China opened by foreigners/2000-2003/Edward Gresser, Progressive Policy Institute/Wall Street Journal 09.27.04

  12. 60,000600/200168/18,500/51,000

  13. Re-imagine!Summer 2004: Not Your Father’s World II.

  14. No Limits?“Short on Priests, U.S. Catholics Outsource Prayer to Indian Clergy”—Headline, New York Times/06.13.04 (“Special intentions,” $.90 for Indians, $5.00 for Americans)

  15. “About a year ago I hired a developer in India to do my job. I pay him $12,000 to do the job I get paid $67,300 for. He is happy to have the work. I am happy that I only have to work about 90 minutes per day (I still have to attend meetings myself, and I spend a few minutes every day talking code with my Indian counterpart.) The rest of my time my employer thinks I’m telecommuting. They are happy to let me telecommute because my output is higher than most of my coworkers. Now I’m considering getting a second job and doing the same thing with it. That may be pushing my luck though. The extra money would be nice, but that could push my workday over five hours.”—from posting at Slashdot (02.04.04), reported by Dan Pink in A Whole New Mind

  16. Re-imagine!Summer 2004: Not Your Father’s World III.

  17. “A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success.”—Daniel Muzyka, Dean, Sauder School of Business, Univ of British Columbia (FT/09.17.04)

  18. “We’re now entering a new phase of business where the group will be a franchising and management company where brand management is central.” —David Webster, Chairman, InterContinental Hotels Group“InterContinental will now have far more to do with brand ownership than hotel ownership.”—James Dawson of Charles Stanley (brokerage)Source: International Herald Tribune, 09.16, on the sacking of CEO Richard North, whose entire background is in finance

  19. Biases.

  20. “In Tom’s world, it’s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose.” —Fast Company /October2003

  21. Everything You Need to Know about “Strategy” 1. Do you have awesome Talent … everywher? Do you push that Talent to pursue Audacious Quests? 2. Is your Talent Pool loaded with wonderfully peculiar people who others wouldcall “problems”? And what about your Extended Community of customers, vendors et al? 3. Is your Board of Directors as cool as your product offerings … and does it have50 percent (or at least one-third) Women Members? 4. Long-term, it’s a “Top-line World”: Is creating a “culture” that cherishes above all things Innovation and Entrepreneurship your primary aim? Remember: Innovation … not Imitation! 5. Are the Ultimate Rewards heaped upon those who exhibit an unswerving “Bias for Action,” to quote the co-authors of In Search of Excellence? Are your O.O.D.A. loops shorter than the next guy’s? 6. Do you routinely use hot, aspirational words-terms like “Excellence” and B.H.A.G. (Big Hairy Audacious Goal, per Jim Collins) and “Let’s make a dent in the Universe” (the Word according to Steve Jobs)? Is “Reward excellent failures, punish mediocre successes” your de facto or de jure motto? 7. Do you subscribe to Jerry Garcia’s dictum: “We do not merely want to be the best of the best, we want to be the only ones who do what we do”? 8. Do you elaborate on and enhance Jerry G’s dictum by adding, “We subscribe to ‘Best Sourcing’—and only want to associate with the ‘best of the best’.” 9. Do you embrace the new technologies with child-like enthusiasm and a revolutionary’s zeal? 10. Do you “serve” and “satisfy” customers … or “go berserk” attempting to provide every customer with an “awesome experience” that does nothing less than transform the way she or he sees the world?11. Do you understand … to your very marrow … that the two biggest under-served markets are Women and Boomers-Geezers? And that to “take advantage” of these two Monster “Trends” (FACTS OF LIFE) requires fundamental re-alignment of the enterprise? 12. Are your leaders accessible? Do they wear their passion on their sleeves? Does integrity ooze out of every pore of the enterprise? Is “We care” your implicit motto? 13. Do you understand business mantra #1 of the ’00s: DON’T TRY TO COMPETEWITH WAL*MART ON PRICE OR CHINA ON COST? (And if you get this last idea, then see the 12 above!)

  22. “We all agree your theory is crazy. The question, which divides us, is whether it is crazy enough.”—Niels Bohr, to Wolfgang Pauli

  23. Kevin Roberts’ Credo1. Ready. Fire! Aim.2. If it ain’t broke ... Break it!3. Hire crazies.4. Ask dumb questions.5. Pursue failure.6. Lead, follow ... or get out of the way!7. Spread confusion.8. Ditch your office.9. Read odd stuff.10. Avoid moderation!

  24. Sir Richard’s Rules:Follow your passions.Keep it simple.Get the best people to help you.Re-create yourself.Play.Source: Fortune/10.03

  25. The greatest dangerfor most of usis not that our aim istoo highand we miss it,but that it istoo lowand we reach it.Michelangelo

  26. Purpose.

  27. It is the foremost task—and responsibility—of our generation to re-imagine our enterprises, private and public.—from the back cover, Re-imagine!

  28. “It’s no longer enough to be a ‘change agent.’ You must be a changeinsurgent—provoking, prodding, warning everyone in sight that complacency is death.”—Bob Reich

  29. “Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?’ Not ‘What are we going to do?’ but ‘Who do we intend to be?’”—Max De Pree, Herman Miller

  30. Total Enterprise Revision:“Not optional”Total “Value proposition” revision:“Not optional”“All-the-way” IS/IT solutions:“Not optional”Full-scale globalization:“Not optional”Work done where it best makes sense:“Not optional”

  31. I. NEW BUSINESS. NEW CONTEXT.

  32. Re-imagine Everything: All Bets Are Off.

  33. Jobs TechnologyGlobalization War, Warfighting & Security

  34. JobsNew TechnologyGlobalization War, Warfighting & Security

  35. “When I was growing up, my parents used to say to me: ‘Finish your dinner—people in China are starving.’ I, by contrast, find myself wanting to say to my daughters: ‘Finish your homework—people in China and India are starving for your job.’ ” —Thomas Friedman/06.24.2004

  36. “Income Confers No Immunity as Jobs Migrate”—Headline/USA Today/02.04

  37. “There is no job that is America’s God-given right anymore.”—Carly Fiorina/ HP/ 01.08.2004

  38. “One Singaporean workercosts as much as …3 … in Malaysia 8 … in Thailand 13 … in China 18 … in India.”Source: The Straits Times/08.18.03

  39. “Thaksinomics” (after Thaksin Shinawatra, PM)/ “Bangkok Fashion City”/ “managed asset reflation” (add to brand value of Thai textiles by demonstrating flair and design excellence)Source: The Straits Times/03.04.2004

  40. +People skills & emotional intelligence (financial service sales, 78%/248K; RNs, 28%/512K; lawyers, 24%/182K)Imagination & creativity (architects, 44%/60K; designers, 43%/230K; photographers, 38%/50K)Analytic reasoning (legal assts, 66%/159K; electronic engs, 28%/147K)Source: “Where the Jobs Are”/NYT/05.13.2004/data 1994-2004

  41. -Formulaic intelligence (health record clerks, 63%/36K; secretaries & typists, 30%/1.3M; bookkeepers, 13%/247K)Manual dexterity (sewing machine ops, 50%/347K; lathe ops, 49%/30K; butchers, 23%/67K)Muscle power (timber cutters, 32%/25K; farm workers, 20%/182K) Source: “Where the Jobs Are”/NYT/05.13.2004/data 1994-2004

  42. “Over the last decade the biggest employment gains came in occupations that rely on people skills and emotional intelligence and among jobs that require imagination and creativity. … Trying to preserve existing jobs will prove futile—trade and technology will transform the economy whether we like it or not. We will be better off if they strive to move up the hierarchy of human talents. That’s where our future lies.”—Michael Cox, Richard Alm and Nigel Holmes/“Where the Jobs Are”/NYT/05.13.2004

  43. “The past few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.” —Dan Pink, A Whole New Mind

  44. Agriculture Age (farmers)Industrial Age (factory workers)Information Age (knowledge workers)Conceptual Age (creators and empathizers)Source: Dan Pink, A Whole New Mind

  45. JobsTechnologyGlobalization War, Warfighting & Security

  46. “Behind Surging Productivity: The Service Sector Delivers. Firms Once Thought Immune to Boosting Worker Output Are Now Big Part of the Trend”—Headline/WSJ/11.03

  47. E.g. …Jeff Immelt: 75% of “admin, back room, finance” “digitalized” in 3 years.Source: BW (01.28.02)

  48. “UPS used to be a trucking company with technology. Now it’s a technology company with trucks.”—Forbes, upon naming UPS “Company of the Year” in Y2000

  49. JobsTechnologyGlobalization War, Warfighting & Security

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