(DATE) Dear (NAMES),

1. (DATE) Dear (NAMES), Thank you for the opportunity to present our marketing proposal and competitive pricing analysis to you. I know you have a choice when you select the agent and brokerage to represent you. It is an important decision and you should feel certain that the money you invest in the commission will insure you the best service and the highest possible bottom line when you go to the closing of your home. Our goal at Prudential Gary Greene, Realtors is to provide you with an aggressive, targeted marketing plan that is accompanied by outstanding service. My personal commitment to you is to be the coordinator of this plan and to be your advocate throughout the home selling process. The enclosed information will introduce me and my company to you. It also contains information about the selling process and provides you with ideas to prepare your home for the marketplace. I am looking forward to our working together. Sincerely,

2. Here are some things you might like to know about me. • An active member of the community • [Insert copy] • [Insert copy] • [Insert Copy] • An experienced real estate professional • [Insert copy] • [Insert copy] • [Insert copy]

4. About Prudential Gary Greene, Realtors Prudential Gary Greene, Realtors has always realized that our success would be found in creating exceptional tools and services for our sales force and staff while providing the very best real estate services for our clients.  Our goal always has, and always will be to surround our agents and clients with a wide variety of world class services, so that we keep our clients and agents for life. From our ambitious and diverse advertising and marketing to our exclusive on-line connections and home services offerings, we are unparalleled in our market.  Our dream and vision has worked, as our accomplishments listed below will testify: • 21 offices in the greater Houston area - 13 company-owned offices and 8 affiliated offices - representing over 1,000 agents • Ranked #14 for 2004 in the Prudential Real Estate’s Network of over 603 member firms. • The only Houston based residential real estate company in the list of Real Trends Top 100 Brokers in the nation for 2004. • Has annual sales in excess of $1.8 Billion and is the area sales leader. • Serves every major residential neighborhood in Houston and surrounding areas • Partners Marilyn Eiland and Mark Woodroof are actively engaged in the daily operation of the company. • Has a national referral base of 1,700 Prudential real estate offices with 2004 sales of $153.6 billion dollars • Is the Houston area's exclusive member of The Vision Group, brokerages representing major markets throughout the US producing in excess of $87.7 billion in residential sales for 2004.

5. A Commitment To Your Success At Prudential Gary Greene Realtors your goals are our goals. We can't succeed unless you succeed. We know that as a seller, you would like to get the highest price for your home in the shortest amount of time, with the least inconvenience, and the best possible terms. In today's competitive and complex real estate market, traditional real estate marketing and service is no longer enough. Selling a home to the right buyer requires extraordinary marketing, promotion and merchandising. Putting a transaction together and then keeping it together through a successful closing requires a blending of uncommon knowledge, experience and expertise along with consistent communication, follow-up and follow-through regarding every detail. As Houston’s largest and most respected Real Estate Company, we will put the power of our 21 regional sales and marketing centers and over 1,000 sales executives to work for you. A Rich Heritage As one of the first real estate companies in The Woodlands (formerly Woodlands Realty, Gary Greene Realtors, Better Homes and Gardens and Prudential Texas Properties), we have spent more than twenty eight years helping families sell their property for top dollar. We have had the advantage of learning everything there is to know about our community - one home at a time! With an average of over 8.5 years experience per sales associate, you'll find us highly qualified to help you with all of your home selling or home buying needs. A Connection To The Community The Woodlands Area is our home and we believe that community involvement is the foundation for our success today, and in the future. Our team members are actively involved in community service activities such as The Sunshine Kids, The South Montgomery County-Woodlands Chamber of Commerce, The Kiwanis, The Lions Club, The Special Olympics, Montgomery County Food Drive, Habitat For Humanity, Little League, YMCA, Girl Scouts, Boy Scouts, Interfaith, United Way, CASA, The Village Associations, and the Miss Woodlands Scholarship Pageant. Prudential Gary Greene RealtorsMeeting The Highest Standards…..Yours.

7. Professional Reputation Name Recognition Commitment to Customer Service Advanced Technology Network Strength High Standards Prudential Real Estate can do more to meet your home selling needs:

8. Selling a house will include the following elements. I will be your resource and guide every step of the way. Initial Marketing Proposal Design and Implement Marketing Plan Review Offer and Reach Agreement with Buyer Complete Settlement Process After-sale Service

9. Our proposal is based on two marketing concepts. First, the value of targeting our marketing messages to reach the probable right buyers, and second, that by expanding the marketing activities we will have the best opportunity to create competition for your home with more than one right buyer. These concepts are accompanied by our commitment to you to be your advocate throughout the selling process. Steps in target marketing designed to attract the ‘right’ buyers to your home: Step one: Identify the unique features and lifestyle benefits of your property and neighborhood . We use these to paint a multi-sensory picture that highlights the specific features and benefits which say to the right buyer, “This is the one you’ve been looking for!” Your input in this step will be invaluable. Step two: Incorporate these unique lifestyle benefits and features into all of the marketing and promotional media (internet, photo listing publication, MLS, co-operative showing suggestions, corporate relocation, etc.) Step three: Determine where the “right/best buyers” are and direct property promotions and advertising towards his identified target market.

10. Our comprehensive plan of targeted activities is designed to create competition for your home among right buyers. A study conducted in 2004 by NAR found that Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional. Our marketing proposal reaches all available information sources so that we may present your home to prospective qualified buyers.

11. The following promotions are aimed directly at prospective buyers ●Our Internet strategiescombine the incredible exposure of Yahoo.com, Prudential.com and GaryGreene.com to reach over 85% of all buyers who look at homes on the web. ●The Prudential yard sign will generate more calls because the public knows and trusts the name ● Open houses are advertised for you on Khou.com, GaryGreene.com, and the Houston chronicle. This will increase our attendance. ● Print advertising is designed with targeted massages ●Mall marketing is seen by thousands of shoppers each day and many stop to visit with us about buying a home. ●Direct mail is sent to the target areas where the right buyer may live right now. ●Referral and relocation resources send us buyers who may be right for your home. We have over 40 clients including Prudential Relocation. Strategies intended to enlist the efforts of other real estate professionals ●900+ agents in Prudential Gary Greene will be notified ● My office will tour your home so that they are familiar with it. ● Your home will be entered in the Multiple Listing Service (MLS) ●Flyers promoting your home will be distributed to Realtors in the area ● Targeted Information will be mailed to the top selling agents ●Realtor open houses will be scheduled ●Follow up and cross promotion to agents showing your home or similar homes will increase activity ● Gold Medallion Program

12. Powered By: In addition to being listed on all major search engines and real estate web sites we are the exclusive provider of real estate information on Yahoo! Real estate Prudential Real Estate has an agreement with Yahoo!, the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. This agreement enables visitors to the Yahoo! Real Estate section of the site to connect directly to the GaryGreene.com website. In the January of 2004, Yahoo! reached 70% of all Internet users, drawing over 325 million unique visitors each month. Prudential Gary Greene, Realtors is the exclusive provider of real estate listings • Your open house will be advertised at HomeCenter on khou.com. • All property listings are viewable at HomeCenter on khou.com. • Available air time is used to promote HomeCenter on khou.com. • Prudential Gary Greene will be mentioned in EVERY advertisement Source: Comscore Media Metrix Jan 2005

13. Over 80% of all buyers .. start their home search on the web and no other real estate company in Houston doing more to reach those buyers first.

15. As your advocate, It will be my responsibility to protect your best interest as we proceed through the process of selling your home • Introducing your home to the marketplace • Design target messages and select photo array • Place home in MLS and confirm accuracy of all information • Create web presentation and place on all sites • Develop flyers for both the buyers and the real estate community • Schedule print ads with marketing department • Determine dates for Realtor and public open houses • Introduce your home to my office with a property tour • Place sign in yard • Complete the showing enhancements as discussed • While your home is on the market • Carry out scheduled marketing activities • Monitor and report all showing activity • Communicate with you on a consistent basis • Modify marketing plan and pricing strategies as necessary • Provide information and encouragement to buyers and their agents who • are considering making an offer on your home • When an offer to purchase is received • Explain the offer to you and answer your questions. • Point out potential advantages and disadvantages of the offer and • clarify choices available to you. • Prepare an Estimate of Net Proceeds based on the proposed price and • terms. • Require proof of buyer’s financial capability to close. • Negotiate through the buyer’s agent and handle any counteroffers.

16. When an offer is accepted, I will negotiate on your behalf in order to reach a final agreement that is favorable to you in terms and dollars net to you at closing. • Explain to you in detail all the steps that will occur for a successful • closing, and answer any questions you may have • Work with the buyer’s agent, title company and closer to help • coordinate activities with them, the surveyor, and the appraiser to keep • the transaction moving forward. • Monitor progress of inspections during a potential option period and • report on any questions or problems that might arise, in order to ensure • a timely closing. • Keep in constant contact with the buyer’s lender and update you on the • progress of their loan. • Verify that the buyer has insurance in place prior to closing and offer • insurance solutions if they do not. • Accompany the buyer and buyer’s agent during their final walk- through • of your property. • Assist you in handling details required for the completion of the • transaction. • Communicate with you on a regular basis so that you can stay informed • and as worry-free as possible. • Review documents prepared for closing and verify that your closing • costs are as you expect them to be. • Attend closing with you

17. No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • Remove or lock up valuables, jewelry, cash and prescription medications.

18. It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: • Exterior • Clutter • Lawn needs mowing and edging • Untrimmed hedges and shrubs • Dead and dying plants • Grease or oil spots on the driveway • Peeling paint • Anything that looks old or worn • Interior • Worn carpets and drapes • Soiled windows, kitchen, baths • Clutter • Pet and smoking odors • Peeling paint, smudges or marks on walls

19. Your answers to these questions, will help to provide the targeted messages to reach out to ‘right’ buyers

20. Service. Trust. Safety.Guaranteed! • In addition to our marketing UPGRADES we are committed to providing you with an UPGRADED level of customer service… Courteous, candid, accessible, dependable and responsive. • I pledge to keep you informed every step of the way and to deliver what I promise. • I guarantee it! If you are unhappy with my services…you can terminate the listing.

21. Suggested Enclosures: • Blank Listing Forms • Letters of Recommendation and copies of “Thank You Notes” • DVD or tape on preparing your home for the marketplace • DVD or tape on “Pricing Your Property”