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Toshiba

Toshiba. By Lenan Ye(Nancy) Yafang Xiong(Dori) Pam Berwick Ryan Binstock. Toshiba. Introduction - Pam History - Dori Industry Financials - Ryan Product - Nancy Globalization – Nancy and Dori SWOT - Pam Recommendations – Ryan Conclusion. History. Hankune-sha(1890) ↓

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Toshiba

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  1. Toshiba By Lenan Ye(Nancy) Yafang Xiong(Dori) Pam Berwick Ryan Binstock

  2. Toshiba • Introduction - Pam • History - Dori • Industry Financials - Ryan • Product - Nancy • Globalization – Nancy and Dori • SWOT - Pam • Recommendations – Ryan • Conclusion

  3. History Hankune-sha(1890) ↓ Tokyo electriccompany(1899) Tanaka seizo-sho(1875) ↓ Shibarura engineering works co.ltd(1904) ↓ Tokyo Shibarura electric co. ltd (Toshiba) 1939

  4. Experienced several times change in the process of development • 70’s— • did a series of reform , • set up overseas factories • a adjusted its principle of computer • 1978, the common name “Toshiba” was set up officially

  5. 80’s— • expanded the business , • developed from the heavy electronic firm to a company contained telecommunications, electric. • From 1982, company began to strengthen the business of semiconductor, and let it become the central operation of the firm.

  6. 90’s— now • focus on digital digital, mobile technology field gradually, • Till 2000, the sale of plasma has already become the second largest in the world, and the products of IT occupied 74% of all.

  7. 2005 Toshiba Financials Return on Sales – 0.6% Return on Assets – 1.8% Return on Equity – 5.7% Industry represents the electrical computer industry

  8. Return on Assets CHART 1: Chart 1: Represents Toshiba’s total assets along with its return on those assets. The industry average for return on assets in 2005 was 1.8%. Toshiba’s return on assets in 2005 was 1.0%.

  9. Return on Equity CHART 2: Chart 2: Represents Toshiba’s total stockholder equity along with its return on that equity. The industry average for return on equity in 2005 was 5.7%. Toshiba’s return on equity in 2005 was 5.64%.

  10. Product • Digital Product • Electronic Device Product • Social Infrastructure

  11. Digital Product • Personal Computers Portege Tablet Satellite Notebook • Consumer Electronics • Telecommunications (Leader)

  12. Electronic Device • Semiconductor Chips (4th) • Liquid Crystal Display Regza LCD Slim design Build-in DVD player Combined cable

  13. Social Infrastructure • Power equipment • Elevator • Medical System

  14. Globalization • Global Distribution Avnet Inc. (North America, Europe, Asia) --2001 ASBIS (Europe, Africa, Middle East) --Eastern Europe • Global Market U.S. Market The largest oversea market Chinese Market The second largest oversea market

  15. The Problems in Going Global The Bug incident in Chinese Market The Attitudes in different markets

  16. SWOTStrengths • Leading market position • Broad product portfolio • Strong Brand Equity

  17. Weaknesses • Weak operating performance • Low returns

  18. Opportunities • Development of nuclear power • Growing semiconductor market • Increasing demand for LCDs

  19. Threats • Increase competition • Increasing copper prices • Stalling of Japanese economic recovery • Law suits

  20. Recommendations • Invest money on R&D and develop advance technology • Add advertise to promote sales • Merge with small companies ro expand its business diversity • Uniform the warranty policy for the global market

  21. Any Questions?

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