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Masculinity and authenticity analysis

Masculinity and authenticity analysis. Sean Hall. Thesis.

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Masculinity and authenticity analysis

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  1. Masculinity and authenticity analysis Sean Hall

  2. Thesis • Through a textual analysis of the September issues of Game Informer, Mens Health, and Esquire, the progression of the male role in society will be examined with two key themes in mind- masculinity and authenticity. The advertisements in the three magazines will be analyzed sequentially, in order to follow the progression of age and how the advertisements-and their portrayals of masculinity and authenticity- change as a result.

  3. Media Kits • Game Informer: • Total Audience- 8,165,321 • 88% Male • 64% are 18-34 • Median Age-22 • 73% single • Esquire • Total Audience- 2,790,000 • 72.1% Men • 68.4% 35+ • Median Age- 44.6 • 43.2% Married • Men’s Health • Total Audience- 12,473,000 • 83.5% Men • Median Age- 37.4 • 49% Married

  4. Masculinity and Authenticity • 55% of advertisements (and reviews) in Game Informer are based on a violent male based video game • 49% of advertisements in Men”s Health depict a young, athletic, and built man

  5. Over 77% of Esquire advertisements include signifiers of extravagant wealth and/or situations of grandeur

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