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Faking the Evidence: Raising our game in the creative industries

Faking the Evidence: Raising our game in the creative industries. Philip Ely & Calum Mackenzie @ucapely #creativeecosystem. Contents. Ubiquitous enterprise Getting the message across Being more influential Creative enterprise pedagogy Stakeholders Designing the ecosystem.

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Faking the Evidence: Raising our game in the creative industries

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  1. Faking the Evidence: Raising our game in the creative industries Philip Ely & Calum Mackenzie @ucapely #creativeecosystem

  2. Contents • Ubiquitous enterprise • Getting the message across • Being more influential • Creative enterprise pedagogy • Stakeholders • Designing the ecosystem

  3. Ubiquitous enterprise Live projects, work placements, staff consultancy, spin-out support, incubation spaces, visiting professional lectures and the curriculum

  4. What do our students have access to now? Innovative projects Specialist skills in design and creative practice Experimental space Project management skills Creative challenge Historical and theoretical subject knowledge

  5. Live eventsvintage at goodwwod

  6. Networking at the Fashion and Textile museum

  7. Erdem. Industry speakers

  8. Opportunism

  9. Professional competitionsgfw and river island

  10. Engaging in current issuesmake do and mend

  11. Internship through external competition. Peter jensen

  12. University figure heads and role models.

  13. Industrial liaison groups

  14. Getting the message across • UCA/NCGE Survey: 75 business startups (2008/9); 86 in 2009/10 • ADM-HEA Subject Centre: • Creating Entrepreneurship: entrepreneurship education for the creative industries (2007) • Creative Graduates, Creative Futures (2010)

  15. Being more influential • At national and international level • Using our networks? • Higher-level champions?

  16. Creative enterprise pedagogy • Courses still subject-centred courses

  17. Stakeholders • NESTA, HEA-ADM, NCGE, GuildHE, CHEAD, CIHE, Design Council, Crafts Council, UUK • Sector skills councils • Local councils • Banks • Coalition Government

  18. Designing the ecosystem Design time.

  19. The Entrepreneur

  20. Community Angle: Access funding from Arts Council (could be tricky!) Funding Sources University Access to equipment for graduates at ‘off-peak’ times Proof of Concept Fund Sponsorship Exploitation of [existing] links with supported businesses Creative Enterprise Fund The Creative Entrepreneur Membership fees Emerging Designers pay for Advertising/Feature Utilising resources (projects) that only HEI can access to enable CE to travel, network & pursue opportunities Knowledge exchange & transfer Facilities: short-term, permanent & pay-as-you-go Role models & mentors Partners Business Support Agencies Business advice & guidance Make connections Inter-discipline Lower boundaries Alumni Understand what mentoring is External partners Knowledge & Asset register Learn the language of creatives

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