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Geoff Scott Corporate Brand and Production Manager

Geoff Scott Corporate Brand and Production Manager. Role of the Brand and Production Manager:. Brand guardian - ensure consistency and coherence of the LJMU brand on all material produced to represent the University externally

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Geoff Scott Corporate Brand and Production Manager

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  1. Geoff Scott Corporate Brand and Production Manager

  2. Role of the Brand and Production Manager: • Brand guardian - ensure consistency and coherence of the LJMU brand on all material produced to represent the University externally • Manage the coordination and production of all corporate material in our internal design studio

  3. Printed Material

  4. Printed Material

  5. WoW®

  6. WoW®

  7. LJMU Brand • Liverpool John Moores University has a strong brand identity • The LJMU brand is a trademarked and legal corporate identity and all material carrying the LJMU logo must conform to the LJMU Corporate Guidelines (available via our website)

  8. LJMU Brand Some general rules for the LJMU brand . . .

  9. LJMU Brand Our name Title always written in full: Liverpool John Moores University John Mooresx Liverpool John Mooresx Liverpool JM University x Abbreviation: LJMU not JMU

  10. LJMU Brand LJMU Corporate Logo Blue - pantone 281 C100 M72 Y0 K38 Green - pantone 382 C30 M0 Y94 K0

  11. LJMU Brand Avoid reproduction of the logo smaller than 25mm in height 25mm

  12. Approval Process Approval Process for Partner Colleges when using LJMU logo . . . • send pdf of artwork via email to me: g.scott@ljmu.ac.uk • approval usually within 24hours (give me a call if you have not heard anything) • alternatively send hard copy in post (NB approval of course information is via your link tutor)

  13. Contact Geoff Scott g.scott@ljmu.ac.uk 0151 231 3400

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