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text. MADE BY: RAGHU B.TECH(CSE). TEXT. Words and symbols in any form, spoken or written, are the most common system of communication

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  1. text MADE BY: RAGHU B.TECH(CSE)

  2. TEXT • Words and symbols in any form, spoken or written, are the most common system of communication • Multimedia Authors weave words, symbols, sounds & images and then blend text into the mix to create integrated tools & interfaces for acquiring, displaying messages & data. • GO BACK is more powerful then Previous, TERRIFIC is better then That Answer was correct.

  3. FONTS & FACES • TYPEFACE: is a family of characters that usually includes many type sizes & styles • FONT: collection of characters of single size and style belonging to a particular typeface family • Type sizes are usually expressed in points, one point is .0138 inch • Font size is the distance from the top of the capital letters to the bottom of the descenders in letters such as g and y. • Font size doesn’t exactly describe the height or width of character.

  4. Character Metrics are the general measurements applied to individual characters • Kerning: is the spacing between the character pairs • Tracking: is the process of adjusting spacing between the characters • Body width of each character can be regular, condensed or expanded

  5. Cases • Uppercase • Lowercase • Case sensitive • Case insensitive • Intercap: Placing an uppercase letter in the middle of a word

  6. SERIF VERSUS SANS SERIF • Simplest way to categorize a typeface • Serif is the little decoration at the end of a letter stroke eg Times. • Sans means without • Verdana, Arial are sans serif • Serif fonts are used for body text to guide the reader’s eye along the line of text. • Sans serif fonts are used for headlines and bold statements

  7. Designing with Text • Your choice of font size and the number of headlines you place on a particular screen must be related both to the complexity of your message • Interactive website- large amount of text • Presentation-relevant matter

  8. Choosing Text Fonts • Use as few different faces as possible • Use italics and bold styles where required • Proper line spacing • Varying the text size according to the importance of message • Ransom Note Typography: Using too many fonts on the same page. • Proper kerning

  9. Proper effects of different colors and different background. • Anti-aliasing: blends the colors along the edges of the letters (dithering) to create a soft transition between letters and backgrounds • Using Drop Shadows • Use meaningful words for links and menu items

  10. Menus for navigation • Buttons for interaction • Fields for reading • HTML documents • Animating Text • Symbols and icons • Font editing & Designing tools (Fontographer)

  11. Portrait vs Landscape • Portrait: taller then wide orientation used for printed documents • Landscape: Wider then Taller orientation (monitors) • Fitting a portrait page into landscape

  12. HYPERTEXT • Hypertext--Words are indexed and keyed to other words • Hypertext is the organized cross linking of words with other words, images, video clips • When interaction & cross linking is added to multimedia, & navigation system is non linear, multimedia becomes hypermedia.

  13. Searching for words • Categories • Word relationships • Alternates (OR) • Association (AND) • Negation • Truncation • Frequency

  14. Hypermedia Structures • Nodes • Links: link anchor, link end • Anchor • Three navigation Structures

  15. THANK YOU

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