Sweet & Salty Product Brand Marketing Company in Pune

1. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency Tag: Sweet & Salty product Brand Marketing Home/Sweet & Salty product Brand Marketing Toilet Paper Product Dealer Marketing organizations | Toilet Paper Product Brand Marketing organizations  August 31, 2019  dilipfulcrum Sales Channels to Sell Your Products Choosing a business’ proper sales channel is one of the most important decisions business owners will make. Indirect sales refers to the distribution of goods and services by third-party channels, such as af?liates or distributors. Making the right choice can affect not only your marketing strategies, but also your business’ potential revenue. You may choose to sell your goods exclusively through direct or indirect channels, or opt for some sort of combination. Here are seven of the most popular indirect sales channels, including tips for determining the best one(s) for your product. 1. Online Marketplaces Online marketplaces, which include platforms like eBay, Amazon and others, are popular indirect sales channels utilized by businesses of all sizes. As a small business owner, you likely only have access to customers in your immediate vicinity. By selling through an online marketplace, you can reach a wider net of potential clients who might otherwise not know you exist. As an added bonus, using this channel can help cut down on your marketing costs. Of course, using an online marketplace comes with some disadvantages as well. Amazon and other marketplaces can charge hefty fees to suppliers. Additionally, marketplaces often limit the branding you can do online, so consider whether or not brand development is important for your business. https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 1/8

2. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency 2. Distributors Distributors are mainly wholesale businesses that specialize in selling to retailers, not directly to consumers. Because they have an incentive to sell your products for you, distributors save you money on hiring and training a sales force to market your products to their customers. Additionally, having a distributor may mean you don’t need to maintain a retail location, which is capital that can be reinvested into your business. There are limitations that you should keep in mind. Because distributors mark up goods to make a pro?t, they may not be ideal for companies selling lower-value products. You will have to make sure that your product is priced suf?ciently below its suggested retail price so that a distributor—and their retail partners—will be willing to carry it. Further, distributors may choose not to work with you if your target market is too small. 3. Foreign Distributors While domestic distributors sell goods within the U.S., foreign distributors specialize in sales overseas. There are various bene?ts of using a foreign distributor, including the opportunity to gain access to new customer bases around the world. Additionally, foreign distributors handle customs formalities and paperwork, leaving you more time to focus on operations. Despite these bene?ts, using a foreign distributor is not without its drawbacks. Typically, businesses have to agree to sell to the distributor at a deep discount. As a result, this sales channel may not be ideal for low-price products or those with a limited audience. 4. Af?liate Sales Af?liates are individuals or companies that sell goods on other businesses’ behalf. In exchange for their services, af?liates receive commissions on sales. While af?liates help businesses reach larger and more varied customer bases, they tend to charge high commissions for their services. Moreover, some af?liates have been known to participate in fraudulent practices like false advertising. Evaluate any potential af?liate before choosing them to sell your product. The last thing you want is for customers to hold you responsible for the deceitful actions of an af?liate marketer. 5. Outsourced Sales It’s no secret that many small business owners are strapped for time. With that in mind, a number of companies opt to outsource their sales needs to other businesses rather than handle them in-house. One of the bene?ts of this sales channel is its ?exibility. Companies can choose to outsource a particular aspect of the sales process, such as lead nurturing or supporting a speci?c event or product launch. Still, businesses should keep the drawbacks in mind before going this route. Not only is outsourcing expensive, but businesses tend to lack control when it comes to executing their sales strategies. https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 2/8

3. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency 6. Value-Added Resellers (VARs) Most common in the tech industry, value-added resellers (VARs) purchase a company’s products, then alter or otherwise enhance them before reselling them to customers. A good example is a computer manufacturer, such as Apple or Dell, who each purchase processors from Intel in order to manufacture its respective computer. Because VARs often perform technical tasks that would be beyond a customer’s capability, they can open up new audience bases for your products. Some VARs, however, often deny companies access to their customers’ info. Additionally, companies may ?nd themselves dealing with channel con?ict issues if they work with multiple resellers. 7. Catalog Considered old-fashioned by some business owners, catalogs are still an effective way to target certain markets for physical products. Not only do catalogs offer an attractive, tactile alternative for customers to view products, but they also let you entice more traditionally minded buyers as well as those who can’t or won’t visit your storefront in person. Still, going the catalog sales route is not without some pitfalls. For one, many catalogs require that you sell them product at a heavily discounted rate. Further, it’s not uncommon for catalogs to charge additional fees for advertising or product photography. Before pursuing a catalog listing, businesses should make sure the ?nal cost of being featured is cost-effective. When choosing a sales channel, there are multiple factors to keep in mind. Not only do you have to assess how your competitors are selling their products, but you should also consider the costs of these various methods in addition to customer preferences. Once you determine the ideal sales channel(s) for your business’ needs, then you can add any complementary marketing efforts and watch your products ?y off the shelves. Recruitment Process At Fulcrum Resources, we not only provide recruitment consultancy services to our clients but also give the applicants a perfect platform to get their dream jobs. We can help our clients to get the suitable candidates, cultivate them and retain them. Our comprehensive recruitment and staf?ng solutions as HR consultant ensure the delivery of pro?table propositions for your workforce requirements. We have adopted the international practices and procedures that are designed to attract and hire the best talent available in the market; thereby offering the best employee recruitment. We provide our client companies with not only a set of candidates, but also discussion on best-?t market availability, comparative benchmarking and a comfort knowing. Our online recruitment solutions are the best in the market today. Our Recruitment process can be categorized into three phases, namely :- https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 3/8

4. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency Planning – Structure, Focus, Identity, Prepare Implementation – Contact, Motivate, Evaluate Closure – Select, Offer, Candidate Joining At Fulcrum Resources, we follow a carefully structured recruitment and selection process, which starts right from understanding the client’s needs and functions all the way to follow-ups with both clients and candidates post recruitment. A brief description of the different stages involved in our recruitment process is given below:- Planning  In the planning stage, we evaluate the needs and requirements of our clients to determine the required set of skills, understand organisational behaviour and relationships. This forms an integral part of our customer – focused recruitment services. Working as a cohesive team with our client, we identify the required experience and other characteristics, which are necessary for the successful candidate. We select those candidates, who ?t in well with the company’s plan. In order to ensure the best recruitment online of a suitable candidate, we give prime consideration to the company’s existing business activities, business plans, work-culture, structures, systems and further plans. We concentrate on the job description, its key result areas, opportunities, career implications, location, salary and bene?ts. The initial planning enable us in identifying the needs of both the company as well as the candidates, which further leads to deciding on a search strategy to target on speci?c skills, education, personality and experience. It is because of this comprehensive and strategic planning, we are today one of the most sought after recruitment agencies in the market. Mapping Exercise Being an ef?cient recruitment agency, during the mapping exercise, we perform industry speci?c desk and ?eld research on companies and relevant people so as to identify the key competencies. It includes job title, principal accountabilities, key result areas, authority to be infested, external/internal contacts, reporting procedures and supervisory relationships, working conditions/environment, job speci?cations, compensation package, location and other necessary details. Amongst several recruitment online companies, Fulcrum is your most trusted staf?ng provider. Long list generation The ?eld research is one of the primary aspects of effective recruitment online services. It provides us a long list of quali?ed candidates, who are worth pursuing. After this process, we start the search to identify the suitable candidates either from our exhaustive database or by advertising for the position Implementation The implementation stage consists of several phases including, preliminary interviews, short-listing of candidates, informal reference checks, client interviews and formal references checks. Preliminary Interviews For preliminary interviews, we select the potential candidates on the basis of prior work experience, https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 4/8

5. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency quali?cations, strength and weakness and the ability of candidate to ?t into the work-culture and ethics of the client organization. The potential candidates are contacted and interviews will be conducted to ?nd out their interest and suitability. We deploy the necessary expert assessment after the screening of candidates by drawing up competency pro?les through the most innovative proprietary platform. During this phase, our consultants keep on updating the client of the progress achieved. Short list generation The preliminary interviews result out in short-listing of highly quali?ed candidates. Con?dential reports are generally prepared and submitted in writing to our clients on four or ?ve individuals, who ful?l the speci?ed position closely. Informal reference checks We conduct informal reference check to verify the listed achievements and last few work experiences of the short-listed candidates. After this phase, a list is handed to the client with our recommendations and assessments. Client Interviews After the informal reference checks, we schedule a meeting between the short-listed candidates and the client with proper travel arrangements and handling of reimbursement of travel expenses. The consultant asks both the client and the candidates for the feedback after every interview. Formal reference checks after client interviews, we conduct a formal reference check of the selected candidates. Our recruitment consultant’s individuals/companies that is capable of providing details of the candidate’s quali?cations, work ethics and other relevant feedback. The comments made by these references are then reviewed with the client. Closure The closure stage consists of negotiation & offer, follow-up/progress and handholding. Negotiation & Offer We actively participate in the negotiation process including compensation. Both the client and the candidates draw on our in depth knowledge of market compensation and bene?ts in order to discuss and plan a competitive and equitable package. Follow up/Progress Understanding the importance of follow up/progress phase, we keep in touch with the candidate until he/she joins the company. Handholding After the successful candidate joining for a speci?ed job, we keep an on-going dialogue with both the candidate and the client. This handholding process ensures a smooth integration into the organization and accomplishment of targets and performance goals. https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 5/8

6. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency   Dealer Marketing Toilet Paper Dealer Marketing , Sweet & Salty Dealer Marketing , Creams & Other Repellents Dealer Marketing  , Perfumes  Dealer Marketing , Best Deals & Offers Dealer Marketing . Toilet Paper Brand Marketing  , Sweet & Salty Brand Marketing  , Creams & Other Repellents Brand Marketing  , Perfumes  Brand Marketing , Best Deals & Offers  Brand Marketing. Toilet Paper  , Sweet & Salty , Creams & Other Repellents , Perfumes , Best Deals & Offers Who We Are We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of ?eld marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials. Who We Work With We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security &  Industry, Manufacturing and Estate Agencies. We aim to take your audience on a journey. Whether it’s helping to ?nd your next prospect or creating loyal fans for your brand, we aim to in?uence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers,  marketing specialists,?eldwork experts, online marketing https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 6/8

7. 31/10/2020 Sweet & Salty product Brand Marketing Archives - Marketing Agency team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide. Fulcrum Resources Call Us :+91-8484008961 Email:- info@fulcrumresources.co.in GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS. https://fulcrumresources.net/tag/sweet-salty-product-brand-marketing/ 7/8

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