Tech Parks Marketing Agency in Mumbai

1. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Tag:  tech parks Marketing agencies Home/  tech parks Marketing agencies tech parks Marketing agencies Gandhi Nagar | tech parks Marketing agencies mumbai  January 20, 2020  dilipfulcrum tech parks Marketing agencies Gandhi Nagar Fulcrum Marketing is a strategic tech parks Marketing agencies Gandhi Nagar. Our team of marketing consultants also specialise in marketing planning and tech parks Marketing for all types of business of any size. Brand Strategy: Build a Powerful Brand Your B2B brand determines which signals you’re sending out to the marketplace and how you are perceived by your audience. Whether launching a new service, targeting a niche audience with speci�c products, or knocking the rust off a dated market position, your brand strategy is fundamental to your company’s success. That’s where we come in. Uncovering the insights that help build an effective, hard-working B2B brand position takes experience — an ability to conduct interviews that deliver more than high-level answers to boilerplate questions; curious researchers willing to explore the idiosyncrasies of your markets; creative minds that bring clarity, even when a compelling position feels obfuscated by internal biases and aggressive competitors. Research Messaging Brand Expression Interview customers and SMEs Tell your story convincingly Create a visual representation 1 of 68 10/1/2020, 1:35 PM

2. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Primary, secondary research Maintain campaign consistency of your brand We start with research — talking with your product experts and potential customers to make sure we understand the nuances of your position. Then, we craft persuasive messages that connect with your target audience, ensuring continuity across all communications. Finally, we create a visual identity that expresses your brand to a T. While it’s not quite as easy as one-two-three, we’ll keep it simple, staying focused on the insights that can serve as brand building blocks and avoiding unnecessary trips down rabbit holes that won’t bring any value. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, The need satisfaction technique is a question and Interest, Desire and Action. This is a method that answer technique to make the client to recognise looks at the steps a client will undertake from the need for your offering. This then leads to the 2 of 68 10/1/2020, 1:35 PM

3. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ when they �rst becomes aware of the product or service, to when they are making a purchase client agreeing that they have a need to be decision. ful�lled, which leads to you showing them how your offer can satisfy their needs. This method is Attention – Get the other person’s interest based on a win-win approach for both the sales Interest – Spark their curiosity person and the client. Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. 3.   Questioning The client will see the salesperson as an expert in 4.   Presentation that area and will trust them to solve the issues 5.   Overcoming objections/negotiating that they have. 6.   Closing 7.   After-sales follow-up Implementing a tech parks Marketing Strategy Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , tech parks Marketing agencies . A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. tech parks Marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. 3 of 68 10/1/2020, 1:35 PM

4. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Team And Resources Schedule It should also assess what resources you need. The plan should include a schedule of key tasks. For example, you might need to think about what This sets out what will be done, and by when. brochures you need, and whether they need to be Refer to the schedule as often as possible to available for distribution. You might also need to avoid losing sight of your objectives under the look at how much time it takes to sell to daily workload. customers and whether you have enough salespeople. Control Cost As well as setting out the schedule, the plan The cost of everything in the plan needs to be needs to say how it will be controlled. You need included in a budget. If your �nances are limited, an individual who takes responsibility for pushing your plan will need to take that into account. Don’t things along. A good schedule and budget should spread your marketing activities too thinly – it is make it easy to monitor progress. When things fall better to concentrate your resources to make the behind schedule, or costs overrun, you need to be most of your budget. You may also want to link ready to do something about it and to adapt your your marketing budget to your sales forecast. plan accordingly. Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and tech parks Marketing agencies . But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan potential customers by developing a marketing that will help your marketing generate sales, 4 of 68 10/1/2020, 1:35 PM

5. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ strategy that positions your product to particular including tactics and objectives customers Marketing on a tight budget Marketing your business in Pune How to get the most out of a small or limited How to market your business effectively in pune marketing budget using cost-effective marketing including researching your target audience and methods such as Public Relations and online establishing new contacts marketing 5 of 68 10/1/2020, 1:35 PM

6. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ tech parks Marketing,tech parks Marketing agencies Gandhi Nagar Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Gandhi Nagar Gandhi Nagar, mumbai Call Us :-08433772261 Email:- info@fulcrumresources.co.in Product Sampling: B2B Marketing: Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for recommended provider face to face �eld marketing is also businesses with well- of product sampling staff. We called personal selling or door to door de�ned goals and a desire specialise in the marketing, customers are met directly to harness the latest implementation of sampling in order to sell their products, using advantages that marketing campaigns using our in house this method of �eld marketing. and technology can offer. sampling team and logistical know-how. Dealer Marketing: Direct Marketing:   Guerrilla Marketing: Dealer marketing is of we can help with everything When it comes to guerrilla utmost importance for the from planning and design to production marketing the gloves are off. 6 of 68 10/1/2020, 1:35 PM

7. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ They are usually low budget success of any brand. For and delivery ensuring your direct campaigns but with the right most brands, dealers, marketing campaigns are delivered on imagination and ideas they distributors and resellers time to the highest quality. offer up some unprecedented are critical links to success. results Retail Retail Marketing: Audits & Merchandising: Direct Selling : Fulcrum is a dynamic-retail Auditing takes the reps out marketing agency born in Much like product demonstrations off the front line and away tradition, fueled by these campaigns have brand reps or from the consumer. Auditing innovation, and living at ambassadors at the center of them. teams are used by marketers the intersection of The difference is it’s more about the to monitor traditional commerce and selling of the product marketing strategies that they imagination. put in place across retail. Door To Door Marketing: Street Marketing: Product Demonstrations: Nothing beats the reality We will still need to spend As mentioned already, demo days are a that one gets when you can time interacting with people, popular tool of �eld marketing. These interact with potential face-to-face, Street campaigns can stretch from as little as clients face to face Marketing. Personal one week to 6 months however some physically moving from interaction is what makes the are continuous and full time. door to door within a world go around community or household to household, tech parks Marketing tech parks Marketing agencies The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping 7 of 68 10/1/2020, 1:35 PM

8. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ centres; we have secured real, measurable results across the board. tech parks Marketing Plan and tech parks Marketing Strategy tech parks Marketing agencies mumbai Gandhi Nagar, mumbai Mumbai, also known as Bombay, is the capital of Maharashtra. It is the most populous city in India and the fourth most populous city in the world. Along with the neighbouring urban areas including Navi Mumbai and Thane, it is one of the most populous urban regions in the world. Mumbai lies on the west coast of India and has a natural harbour. Seven islands came together to constitute present day Mumbai. During the mid-18th century, Mumbai was reshaped by reclaiming the area between the seven islands from the sea. Bombay was characterized by economic and educational development in the 19th century. Upon India’s independence, the city was incorporated into Bombay State. In 1960, a new state of Maharashtra was created with Bombay as the capital. The city was renamed Mumbai in 1996. Mumbai is the �nancial and entertainment capital of India. The city houses important �nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global �nancial hub. Mumbai is the �nancial and entertainment capital of India. The city houses important �nancial institutions such as the Reserve Bank of India, the SEBI, the Bombay Stock Exchange, the National Stock Exchange of India and corporate headquarters of numerous Indian companies and multinational corporations. Mumbai has evolved into a global �nancial hub. It is home to some of India’s premier scienti�c and nuclear institutes such as BARC, NPCL, AERB, AECI and the Department of Atomic Energy. The city also houses India’s Bollywood movie industry. Mumbai’s business opportunities, as well as its potential to offer a higher standard of living, attract migrants from all over India, making the city a melting pot of many communities and cultures. In 1950, municipal limits of Bombay were expanded by merging the Bombay Suburban District and Bombay Island City to form Greater Bombay Municipal Corporation (GBMC). In 1979, a sister township of New Bombay(Navi Mumbai) was founded by the City and Industrial 8 of 68 10/1/2020, 1:35 PM

9. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Development Corporation (CIDCO) across Thane and Raigad districts to help decongest and control Bombay’s population. Textile industry in Mumbai largely disappeared in 1982. Since then, Mumbai’s defunct cotton mills have become the focus of major redevelopment. Dharavi, Asia’s second largest slum, is located in central Mumbai and houses between 800,000 to one million people in 2.39 sq.km, making it one of the most densely populated areas on Earth. Key Projects in Mumbai are Omkar Ananta, Xrbia Aashiyana, Oberoi Tata Steel, K Hemani Neona, L&T Emerald Isle, L&T Crescent Bay, Godrej Prime, SPARK DEVELOPERS JYOTI PALACE, BHUMI YUG GARDENS KAMAN, Dosti Codename Landmark, Dosti Vihar, Dosti Planet North, Dosti Imperia Phase I, Mohan Suburbia, Mohan Willows, Piramal Vaikunth, Mohan Palms. Most searched properties in Mumbai are 1 bhk �ats in mumbai, plots in mumbai, villas in mumbai, 2 bhk �ats in mumbai, 3 bhk �ats in mumbai, house in mumbai, property in thane, property in ulwe, property in panvel, Flats in mumbai. Key builders in Mumbai are L&T Realty, Lodha Group, Mahindra Lifespaces, Godrej Properties, Paradise Group, House of Hiranandani, Kolte Patil Developers Ltd, Dosti Realty, Lok Group, Mohan Group. Demographics: According to the 2011 census, the population of the city is 12,479,608. The city has seen a huge migration of population from all over India in search of employment opportunities. The population density is approximately 20,482 persons per sq.km. The living space is 4.5 sq.mt per person. According to 2011 census, the sex ratio in the island city is 838 (per 1,000 male) and 857 in the suburbs. Greater Mumbai has a literacy rate of 94.7%. The literacy rate in Mumbai slums is 69% making these slums the most literate slums in India. Employment Opportunities Mumbai is India’s most populated city. It is the �nancial and commercial capital of the country as it generates 6.16% of the total GDP. The city contributes to 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India’s foreign trade and 4000 crore in corporate taxes. Mumbai has witnessed an economic boom since the liberalization of 1991, the �nance boom in the mid-nineties and the IT, export, services and outsourcing boom in 2000s. Although Mumbai had prominently �gured as the hub of economic activity of India in the 1990s, the Mumbai Metropolitan Region is presently witnessing a reduction in its contribution to India’s GDP. Many of India’s conglomerates such as Larsen and Toubro, State Bank of India, Life Insurance Corporation of India, Tata Group, Godrej and Reliance, and �ve of the Fortune Global 500 companies are based in Mumbai. 9 of 68 10/1/2020, 1:35 PM

10. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ The key sectors contributing to the city’s economy are gems and jewellery, leather, IT and ITES, textiles, and entertainment. Bandra Kurla Complex (BKC) and Nariman Point are Mumbai’s major �nancial centres. The Santacruz Electronic Export Processing Zone (SEEPZ) in Andheri and the International Infotech Park (Navi Mumbai) offer excellent facilities to IT companies. Current situation indicates that the western zone has 33% of the total occupied space in the city implying a large proportion of employment opportunities here. The central zone contributes to 30% of employment. Connectivity Mumbai has several major national highways: National Highway 3, National Highway 4, National Highway 8, National Highway 17 and National Highway 222. The Mumbai-Pune Expressway was the �rst expressway built in India. There are several important highways such as Mumbai Nashik Expressway, Mumbai-Vadodara Expressway, Western Freeway and Eastern Freeway under construction. The Bandra-Worli Sea Link bridge and Mahim Causeway link the island city to the western suburbs. The three major arterial roads of the city are the Eastern Express Highway, the Sion Panvel Expressway and the Western Express Highway. Mumbai is the headquarters of two of Indian Railways zones: the Central Railway (CR) and the Western Railway (WR). Mumbai is also well connected to most parts of India by the Indian Railways. Long-distance trains originate from Chhatrapati Shivaji Terminus, Dadar, Lokmanya Tilak Terminus, Mumbai Central, Bandra Terminus, Andheriand Borivali. Public transport systems in Mumbai include the Mumbai Suburban Railway, Brihanmumbai Electric Supply and Transport (BEST) buses, taxis, auto rickshaws and ferries. Suburban railway and BEST bus services together accounted for about 88% of the passenger traf�c in 2008. The Mumbai Suburban Railway, popularly known as local trains forms the backbone of Mumbai’s transport system. Mumbai’s suburban rail systems carry more than half of the Indian Railways daily carrying capacity. Trains are overcrowded during peak hours. The Mumbai rail network is spread at an expanse of 319 route kilometres and is growing. The Mumbai Monorail and Mumbai Metro are under construction and expected to be partially operational in 2014, relieving overcrowding on the existing network. Public buses run by BEST cover almost all parts of the city as well as parts of Navi Mumbai, Mira-Bhayandar and Thane. Maharashtra State Road Transport Corporation (MSRTC) buses provide intercity transport from Mumbai to other major cities of Maharashtra and India. Navi Mumbai Municipal Transport (NMMT) also operates its Volvo buses from Navi Mumbai to Bandra, Dindoshi and Borivali. The Chhatrapati Shivaji International Airport is the busiest airport in India in terms of passenger traf�c. An upgrade plan was initiated in 2006, targeted at increasing the capacity of the airport to handle up to 40 million passengers annually. The proposed Navi Mumbai International Airport to be built in the Kopra- Panvel area has been sanctioned by the Indian Government and will help in relieving traf�c burden on the existing airport. Mumbai has two major ports, Mumbai Port Trust and Jawaharlal Nehru Port Trust, which lies in Navi Mumbai. Mumbai Port has one of the best natural harbours in the world. Jawaharlal Nehru Port is the busiest and most modern major port in India. 10 of 68 10/1/2020, 1:35 PM

11. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ All Localities in Mumbai LOCALITY, Aarey Road, Agripada, Altamount Road, Amboli, Andheri East, Andheri West, Anushakti Nagar, Azad Nagar, Bandra East, Bandra West, Bangur Nagar, Behram Baug, Bhandup East, Bhandup West, Bhayandar East, Bhayandar West, Bhiwandi, Bhuleshwar, Boisar, Borivali East, Borivali West, Breach Candy, Byculla East, Byculla West, C.P. Tank, Chakala, Chandivali, Charkop, Charni Road, Chembur, Chinchpokli, Chira Bazar, Chuna Bhatti, Church Gate, Colaba, Cuffe Parade, Cumballa Hill, Currey Road, Dadar East, Dadar West, Dahanu Road, Dahisar East, Dahisar West, Deonar, Dharavi, Dombivli West, Dongri, Elphinstone Road, Fort, G T B Nagar, Gamdevi, Gandhi Nagar, Ghatkopar East, Ghatkopar West, Girgaon, Golibar, Goregaon East, Goregaon West, Govandi, Grant Road East, Grant Road West, Haji Ali, J B Nagar, Jacob Circle, Jogeshwari East, Juhu, Juhu Tara Road, Kalbadevi, Kalina, Kandivali East, Kandivali West, Kanjurmarg, Kashimira, Kemps Corner, Khan Abdul Gafar Road, Khar East, LOCALITY, Khar West, Kharodi, Khetwadi, Kurla East, LBS Marg, Lal Baug, Kurla West, Link Road, Linking Road, Lokhandwala, Lower Parel, Mahalaxmi, Senapati Bapat Marg, Malad East, Malad West, Mandapeshwar, Mankhurd, Marine Lines, Marol, Masjid Bunder, Matunga East, Matunga West, Mazgaon, Mira Bhayandar, Mira Road, Mulund East, Mulund West, Mumbai Central, Nahur East, Naigaon East, Naigaon West, Nalasopara East, Nalasopara West, Nariman Point, Navghar Road, Nehru Nagar, Nehru Road, Mandvi, Opera House, Orlem Malad, Oshiwara, Pali Hill, Parel, Peddar Road, Poonam Nagar, Powai, Prabhadevi, Pydhonie, Raigad, S V Road, Sakinaka, Santacruz East, Santacruz West, Sewri, Shastri Nagar, Shivaji Park, Sion East, Sion West, Tardeo, Thakurdwar, Tilak Nagar, Trombay, Tulsiwadi, Vakola, Veera Desai Road, Versova, Vidya Nagari, Vidyavihar, Vijay Nagar, Vikhroli East, Vikhroli West, Vile Parle East, Vile Parle West, Virar East, Virar West, Wadala East, LOCALITY, Wadala West, Walkeshwar, Warden Road, Western Express Highway, Worli, Yari Road, Jogeshwari West, Kalyan West, Karjat, Kasara, Upper Parel, Vasai West, Vasai East, Vikramgad, Mumbai – Nasik Highway, Ambivali, Sahar, Madh, Triveni Nagar, Prabhu Ali, Chinchpada, Bhadane, Neral, Nahur West, Samat Nagar, Sarvodaya Nagar, MHADA Colony, Chedda Nagar, Shivaji Nagar, Beverly Park, Naya Nagar, Govind Nagar, Yogi Jawraj Nagar, IC Colony, Kanti Park, Dindoshi, Evershine Nagar, Chikuwadi, Malvani, Royal Palms, Gokuldam, Narayan Patil Wadi, Upper Worli, Umerkhadi, Nagpada, Ramnagar, Alibag, Gulmohar Road, Murbad Road, Titwala, Khadakpada, Kanakia Road, Saralgoan, Ambernath, Khandas Road, Malabar Hill, Ulhasnagar, Saravali, Palghar, Jawhar, Khandale, Bandra Kurla Complex, Andheri-Kurla Road, Mahavir Nagar, V P ROAD, Kolad, Vitthalwadi, Vasai Road, Carter Road, Murbad, Shahapur, Badlapur East, Ghera Sudhagad, Mahad, Lonere, Roha, LOCALITY, Uttan, Vasai- Nallasopara Link Road, Harihareshwar, Kalyan East, Murbad Karjat Road, Shahad, Badlapur West, Kalher, Dahanu, Bhivpuri, Atgaon, Kalyan-Shil Road, Dombivli East, Gaibi Nagar, Agashi, Thakurli, Navapada, Sir JJ Road, Vangani, Murud, Pali, Gorai, Talasari, Nagothane, Khardi, Kamatghar, Mahim, Khodala, Manori, Antop Hill, Mulund Colony, LBS Marg-Mulund, Kanjurmarg East, Kannamwar Nagar, Panth Nagar, barve Nagar, chirag Nagar, vidyavihar West, vidyavihar East, postal Colony, Jai Ambe Nagar, Sindhi Society, Borla, Ghatla, chembur Colony, Sahakar Nagar, kidwai Nagar, sewri West, Ambernath East, Ambernath West, Manor, Vehloli, Vindhane, Boraj, Umroli, Nagaon, Dohole, Shelu, Sakawar, Gokuldham Colony, Magathane, Ghodbunder, Netaji Nagar, Best Nagar, Kajupada, Dhamote, Kharbao, Anand park, Kopargaon, Matunga, 11 of 68 10/1/2020, 1:35 PM

12. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Govandi East, Hariyali, Tungareshwar, Tagore Nagar Dedicated Marketing Team Sales Field Marketing Merchant & Seller Field Sales Door To Door Marketing Acquisition Direct selling Face To Face Marketing Street Marketing Door to Door Sales B To B Marketing Shopping Centre Sales Staff Dealer Marketing Marketing B2B Sales Retail Marketing – The New Door To Door Marketing Sales Promotion Retaility Direct Marketing Sales Coupons Mobile App Marketing B To B Marketing promotions Merchant Acquiring Direct Response consumer sales Customer Acquisition Marketing promotions Street Team Marketing tech parks Marketing, tech parks Marketing agencies, tech parks Marketing agen- cies , tech parks Marketing agencies Gandhi Nagar mumbai,Gandhi Nagar,mumbai Door to Door Marketing Strategy, Door to Door Marketing Plan Developing an Annual Marketing Plan and Marketing Strategy | Sales strategy For pune  January 14, 2020  dilipfulcrum Developing an Annual Marketing Plan and Marketing Strategy tech parks Marketing agencies Kalyani Nagar Pune 12 of 68 10/1/2020, 1:35 PM

13. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Fulcrum Marketing is a strategic tech parks Marketing agencies Kalyani Nagar Pune. Our team of marketing consultants also specialise in marketing planning and tech parks Marketing for all types of business of any size. MARKETING STRATEGY Effective marketing organisations must be driven through sound business strategy. Fulcrum produce marketing strategy that is always well embodied by your business strategy. The best marketing strategy does not start with creative, it starts with a marketing process. The Fulcrum Marketing Strategy Development Process is a thorough problem solving and marketing strategy development program that focusses on solving your growth challenges and maximising the return from your company’s marketing operations.  It is particularly useful for innovating within a market or creating a position of market leadership. Overview Indentifying key sources of growth, challenging the current business operations and identifying key growth creating activities are crucial for businesses which want to grow. The process looks at your whole business with the aim to maximise the potential by focussing on: reviewing your market conditions reviewing your current market challenges and capabilities identifying and maximising competitive advantage creating and amplifying market positioning developing new revenue sources maximising market communication techniques Action Orientated Fulcrum works alongside senior management to develop achievable and actionable strategies and build the company plans around them. Real results are achieved when your management team have consistent and ongoing interaction with the Fulcrum team. At the end of the process, you must own the strategy and be able work the plan yourself. You are left with a growth system which is repeatable over time to achieve consistent growth. Companies effectively implementing this program often achieve more than 25% ongoing 13 of 68 10/1/2020, 1:35 PM

14. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ growth per annum. Your Challenges Business owners, senior executives and managers are frequently facing growth related issues such as: – Turning around a declining sales trend – Identifying and entering new markets – Launching new business and product lines – Identifying emerging growth opportunities – Managing the risks of growth If you have any of the above issues, then the Fulcrum Marketing Strategy Development Process is for you. Approach The process considers what could be rather than only what is. Whereas, a regular marketing strategy process might simply consider what a customer tells you and respond, Fulcrum considers how a customer might react when given a slightly or radically different proposition to the one currently in the market. Bene�ts Each strategy generates actionable tasks to achieve medium and long-term revenue and growth targets. Brief but highly strategic plans are created that drill down into action items. You are then lead through speci�c actions to implement, or the Fulcrum team implement them for you. Development Process Experience the Fulcrum Marketing Strategy Development Process. It is a tailored program designed to provide companies with the highly-focussed strategy development and implementation resources necessary to address speci�c growth challenges and opportunities. 1. Seek and learn. Information Gathering – The �rst step is to gain an understanding of the market in which you are participating; target audiences, competitor offerings, current pricing and more. Review the business realities – Gain an understanding and commitment to potential resources available to make it all happen. Review the market realities – What limitations might we be dealing with and how far can we push the market potential? 2. Set the hypothesis. Hypothesis development – Develop the potential strategic alternatives and understand what would need to 14 of 68 10/1/2020, 1:35 PM

15. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ happen for them to become reality. Reality test – Review the strategies for practical application, decide which are practical now and which could be left for a future date and understand what resources are necessary to make these alternatives. Solidify strategy – Make some strategic decisions to understand which alternatives provide the growth desired, build an understanding of the risks involved, ensure all strategies can work together and consider the reality of them working within the business. 3. Set the course. Key strategies – Articulate the strategies and provide means for measurement and communication. Plan action – Develop broad and speci�c actions stemming from the strategies. 4. Build a foundation. This stage involves developing a compelling ‘marketing tool box’ that clearly de�nes your value to the target audience and creates appropriate messages and triggers to sale. 5. Implement and educate. The stage after the plan development involves completing agreed actions and driving deep engagement and understanding throughout the company, whilst developing the ongoing implementation activities, including allocation of resources. Business-to-Business Marketing Strategies What do business professionals think about marketing in the business-to-business (B2B) environment? We examined survey results and reports* that compiled data on the topic, and created a list of eight B2B marketing strategies commonly recognised as successful regardless of industry. Referral Programs Word of Mouth Plus Trade Shows Online Advertising Remarketing Search Engine Optimisation (SEO) Content Marketing Inbound Marketing Choosing the Right Marketing Agency: Marketing Execution Vs Marketing Strategy 15 of 68 10/1/2020, 1:35 PM

16. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ If you pretty much know what marketing you need to do and how it is going to be accomplished then most likely you need some type of marketing agencyto do it for you. Depending on what the activities are, you will choose a different type of agency. For example, if you are more likely to be doing TV, radio or magazine advertising you will likely need a traditional advertising agency. If it sits more in the digital realm, with a lot of Google AdWords or YouTube commercials, then a digital advertising agency is probably for you. Alternatively, you may simply need a graphic designer to bring your ideas to life. Making Marketing Plans Happen A marketing plan is paramount for achieving business growth. The purpose of a marketing plan is to assess the current market position of your business and develop marketing strategies and actions to undertake to meet your business objectives. Putting together a strategic plan that develops your business around your competitive advantage, and ensures that you are in a position to take advantage of your strengths, is a key to continued business prosperity. Of course, once you have the plan, making it work is the next step. Developing an Annual Marketing Plan and Marketing Strategy Make your business New Year resolution to start the year with an in- tegrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities and budgets are maximized. Developing a marketing plan that you revisit every year is the key to success year after year. A solid annual marketing plan should be structured with a disciplined approach to reaching your business goals and objectives, yet �exible enough to adapt to changing market conditions and business opportunities throughout the year. Start Annual Marketing Planning by Reviewing Previous Year Marketing 16 of 68 10/1/2020, 1:35 PM

17. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Performance Before you begin the annual planning process for the coming year’s marketing efforts, you’ll want to take a close look at how you performed over the current year. Even if you did not have a structured marketing plan in place previously, you should be able to review past marketing activities and results. Here are some questions to ask when evaluating the performance of a previous annual marketing plan or year’s activities: Did you achieve desired results from your marketing efforts (such as improved brand recognition, X number of leads generated or sales/revenue �gures)? Which speci�c marketing activities were effective? Which speci�c marketing activities were not effective? Should you reallocate resources to better performing targets, markets or marketing tactics? Has your target market, audience or geographic area changed over the year? Were you able to stay within a marketing budget at the end of the year? What areas of your marketing budget do you need to cut costs in for the coming year? What areas of your marketing budget do you want to invest more in for the coming year? The answers to questions about your previous year’s marketing plan will play a big part in building an annual marketing plan for the coming year. Each year adjustments should be made to your marketing planning efforts that incorporate learning from the past – what works or what doesn’t work. Develop Essential Components of an Annual Marketing Plan A marketing plan is a written document that contains a business’ marketing strategies and tactics. The �rst step in developing an annual marketing plan is getting organized. Make a list of all the marketing components or categories that are important for your business. Typical components in a marketing plan include: Advertising (print and/or online) Branding and Graphics (promotional giveaway items, photography, video production, graphic development) Collateral (sell sheets, brochures, business cards) Events (trade shows, webinars) Direct Marketing (email, direct mail, list generation, promotional incentives/contests) Public Relations (press release distribution, PR agency) 17 of 68 10/1/2020, 1:35 PM

18. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Research (focus groups, surveys, marketing reference books) Social Media (social media networks) Website (search engine optimization, web development/hosting) Of course the actual components for your business may vary depending on your business, industry and marketing budget. The important thing is to identify all the potential components in your annual marketing plan so you can decide how you plan to address those components for your business. Even if you do not plan to allocate budget for a category – like social media – it should be included if you have any marketing efforts planned for the category so strategies and tactics can be outlined in an integrated planning approach. De�ne Marketing Plan Strategies, Tactics and Budget Once marketing components are outlined for the business, all potential strategies and tactics should be de�ned per category or component. Here is an example of de�ning strategies and tactics for the “advertising” category: Marketing Category: Advertising Strategy #1 – Drive traf�c to website via online advertising Tactic # 1 – Google Adwords Tactic #2 – Banner ads on industry association website Tactic #3 – Internet yellow pages ads Each tactic will also need to have an allocated budget, if applicable. The marketing plan should include �elds to capture your allocated budget, actual spend and budget variance so that you can track throughout the year and make any adjustments needed. For example, if you are tracking under budget in one category you can shift funds to another category where you may be tracking over budget. Flexibility to adapt an annual marketing plan throughout the year is important to adapt to a changing business environment and be “opportunistic” in marketing efforts. Be sure to take advantage of tracking mechanisms for marketing efforts whenever possible – such as unique 800 numbers or website analytic reports – so that you can make adjustments to maximize performance of campaigns (or dump marketing efforts that are not producing desired results). Goals should also be set for all areas of a marketing plan so that you can measure the performance of marketing tactics against business objectives. SALES METHODOLOGIES Personal selling is a promotional method in which one party uses skills and techniques for building personal 18 of 68 10/1/2020, 1:35 PM

19. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ relationships with another party that results in both parties obtaining value. Personal selling occurs whenever an individual salesperson sells a product, service or solution to a client. Sales methods There are many different sales methods that can be used to complete a sale and form the required relationships. Determining which sales method is more effective depends on what you are selling, who you are selling to and when you are selling it. AIDA Method Need satisfaction AIDA is an acronym that stands for Attention, Interest, Desire and Action. This is a method that The need satisfaction technique is a question and looks at the steps a client will undertake from answer technique to make the client to recognise when they �rst becomes aware of the product or the need for your offering. This then leads to the service, to when they are making a purchase client agreeing that they have a need to be decision. ful�lled, which leads to you showing them how your offer can satisfy their needs. This method is Attention – Get the other person’s interest based on a win-win approach for both the sales Interest – Spark their curiosity person and the client. Desire – Create the need Action – Get them to commit to something  Step process Depth Theory The 7 step process is a plan of action that starts at the planning and preparation to make the sale and Depth Theory is when a creation of trust occurs leads to after sale follow ups. The 7 steps are: between the buyer and seller. The seller uses 1.   Planning and preparation expertise in their product, service or industry to 2.   Introduction or opening create trust between themselves and the buyer. 3.   Questioning The client will see the salesperson as an expert in 4.   Presentation that area and will trust them to solve the issues 5.   Overcoming objections/negotiating that they have. 6.   Closing 7.   After-sales follow-up communication and tech parks Marketing management 19 of 68 10/1/2020, 1:35 PM

20. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Effective communication and advertising management is important to not only correctly identify a target audience, but also to reach this audience ef�ciently through different information channels. There are many bene�ts of successfully managing these marketing communications, including, but not limited to: A higher Return on Investment  (ROI) Reaching more of your target audience Reduced costs for tech parks Marketing Types of market segmentation: Demographic segmentation: gender, age, income, education, occupation Geographic segmentation: city, state, country Psychographic segmentation: attitudes, values, attitudes, lifestyle Behavioural segmentation: purchasing patterns, loyalty status Implementing a tech parks Marketing Strategy Implementing a Marketing Strategy Execution Plan, known to Fulcrum and our clients as a “Sprint Plan” is the most effective way to prevent this highway-less journey , tech parks Marketing agencies Kalyani Nagar Pune. A Marketing Strategy is a set of strategic goal-focused plans for a certain period of time. tech parks Marketing Strategy and Planning Implement your marketing plan Your marketing plan must do more than just say what you want to happen. It must describe each step required to make sure that it happens. Schedule The plan should include a schedule of key tasks. This sets out what will be done, and by when. Refer to the schedule as often as possible to avoid losing sight of your objectives under the daily workload. Team And Resources It should also assess what resources you need. For example, you might need to think about what brochures 20 of 68 10/1/2020, 1:35 PM

21. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ you need, and whether they need to be available for distribution. You might also need to look at how much time it takes to sell to customers and whether you have enough salespeople. Cost The cost of everything in the plan needs to be included in a budget. If your �nances are limited, your plan will need to take that into account. Don’t spread your marketing activities too thinly – it is better to concentrate your resources to make the most of your budget. You may also want to link your marketing budget to your sales forecast. Control As well as setting out the schedule, the plan needs to say how it will be controlled. You need an individual who takes responsibility for pushing things along. A good schedule and budget should make it easy to monitor progress. When things fall behind schedule, or costs overrun, you need to be ready to do something about it and to adapt your plan accordingly. Marketing Execution – Plan, Execute, Track, Measure Everyone likes to talk about creating a marketing plan. It’s the fun part of marketing, the creative aspect of your planning process and tech parks Marketing agencies Kalyani Nagar Pune. But strategy without execution won’t help your business succeed. In fact, marketing execution is how you achieve results. Create your marketing strategy Write a marketing execution plan Decide how to market your product or service to How to identify your objectives and write a plan potential customers by developing a marketing that will help your marketing generate sales, strategy that positions your product to particular including tactics and objectives customers 21 of 68 10/1/2020, 1:35 PM

22. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Marketing your business in Pune Marketing on a tight budget How to market your business effectively in pune How to get the most out of a small or limited including researching your target audience and marketing budget using cost-effective marketing establishing new contacts methods such as Public Relations and online marketing Kalyani Nagar Pune tech parks Marketing agencies Kalyani Nagar Pune Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would behappy to meet up with you face to face. Marketing Company in Pune Kalyani Nagar Pune Call Us :-08433772261 Email:- info@fulcrumresources.co.in 22 of 68 10/1/2020, 1:35 PM

23. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Product Sampling: B2B Marketing: Face To Face Marketing :  Fulcrum are a highly Fulcrum is a magnet for recommended provider face to face �eld marketing is also businesses with well- of product sampling staff. We called personal selling or door to door de�ned goals and a desire specialise in the marketing, customers are met directly to harness the latest implementation of sampling in order to sell their products, using advantages that marketing campaigns using our in house this method of �eld marketing. and technology can offer. sampling team and logistical know-how. Dealer Marketing: Guerrilla Marketing: Direct Marketing:   Dealer marketing is of When it comes to guerrilla utmost importance for the we can help with everything marketing the gloves are off. success of any brand. For from planning and design to production They are usually low budget most brands, dealers, and delivery ensuring your direct campaigns but with the right distributors and resellers marketing campaigns are delivered on imagination and ideas they are critical links to time to the highest quality. offer up some unprecedented success. results Retail Retail Marketing: Audits & Merchandising: Direct Selling : Fulcrum is a dynamic-retail Auditing takes the reps out marketing agency born in Much like product demonstrations off the front line and away tradition, fueled by these campaigns have brand reps or from the consumer. Auditing innovation, and living at ambassadors at the center of them. teams are used by marketers the intersection of The difference is it’s more about the to monitor traditional commerce and selling of the product marketing strategies that they imagination. put in place across retail. Door To Door Marketing: Product Demonstrations: Street Marketing: 23 of 68 10/1/2020, 1:35 PM

24. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Nothing beats the reality that one gets when you can We will still need to spend As mentioned already, demo days are a interact with potential time interacting with people, popular tool of �eld marketing. These clients face to face face-to-face, Street campaigns can stretch from as little as physically moving from Marketing. Personal one week to 6 months however some door to door within a interaction is what makes the are continuous and full time. community or household world go around to household, tech parks Marketing tech parks Marketing agencies Kalyani Nagar Pune The team at Fulcrum has delivering successful Shopping Centre Marketing Campaigns across a wide range of shopping centres and retail complexes. From major  retail locations to local community focused shopping centres; we have secured real, measurable results across the board. Marketing Plan and Marketing Strategy tech parks Marketing | tech parks Marketing agencies Kalyani Nagar Pune Kalyani Nagar ,  Pune Overview Overview Kalyani Nagar has emerged as one of the most prominent and established commercial and residential real estate destinations on the Eastern Corridor of Pune. It comes under the jurisdiction of Pune Municipal Corporation. Though it was a residential area but rapid development and improved approachability over the years has seen the development of many new buildings, shopping Malls and big name companies like HSBC, Capgemini and Cybage set up their of�ces here. Over the past decade, with the IT boom, this area transformed into a central suburb with a host of basic and luxury amenities at stones throw distances. Another main attraction in this area is the Gold Big Cinemas Multiplex, de�nitely a great weekend fun outing for families and friends similarly. Yerwada Village, Kashmiri Colony, Gandhi Nagar, Sankalp Nagari, Ramwadi, 24 of 68 10/1/2020, 1:35 PM

25. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Adarsh Nagar are its neighboring localities. It also encompasses areas of Vishrantwadi, Viman Nagar and Nagar Road that leads to the Pune Airport. This area houses the famous Aga Khan Palace. Varieties of residential properties from luxury to affordable are available in Kalyani Nagar. Connectivity A wide network of roads provides excellent connectivity in Kalyani Nagar, and also to areas beyond. The Pune Nagar Road, East Avenue, North Avenue, Holy Cross Road, Vithalrao Vandekar Road, and Central Avenue are the major roads that pass through Kalyani Nagar, linking a number of crossroads across the area. Its connectivity to Pune-Mumbai Expressway has another major contributing factor. Ghorpadi, Hadapsar, Pune Junction, Shivajinagar Railway Station and Khadki Railway Station are nearby railway stations. However, Pune Junction Railway Station is the nearest station to Kalyani Nagar. The area enjoys excellent connectivity and is well linked to other parts of the city through a strong network of roads. Locality of Kalyani Nagar is surrounded by Pune Nagar Road and East Avenue Road which further connects it to the New Airport Road and Samrat Ashoka Road. It enjoys excellent connectivity to Pune Airport which is located at a distance of 5.6 km via New Airport Road. A number of buses ease the lives of commuters by providing them better avenues for transportation. Major bus stops in the locality are Jail Post Of�ce, Yerwada Jail, Yerwada Press, Mental Hospital and Phule Nagar. Factors for past growth Its strategic location between Koregaon Park and Viman Nagar and proximity to the Pune Airport, Pune Junction railway station and close connection to Kharadi and Hadapsar makes it an ideal destination for IT/ITES companies. And it has given job opportunities to migrants. This makes it easier for working people to reside close to their workplace, thereby saving time and money on commuting. As a result, rentals demands for 1 BHK �ats have increased in the recent past. The Maharashtra Government responded to its potential by beginning construction of the Kalyani Nagar- Koregaon Park connecting bridge by linking two of the most progressive and vibrant localities. The ease of transport and commuting has resulted in even higher industrial and retail activity, and has given a major boost to the residential property sector, as well. Factors for future growth With an increase in the citys population, the IT boom and a resulting large migrant population, the region has 25 of 68 10/1/2020, 1:35 PM

26. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ seen considerable residential activity. Kalyani Nagar has potential for growth in the future largely due to the two large IT parks located in the region. This will help to improve the existing infrastructure in Kalyani Nagar. Some of the best residential projects in Kalyani Nagar are Kumar Palaash A, Bramhacorp F Residences Ph-1 & 2, and Verde Residences among others. Infrastructural Development (Social & Physical) The Lexicon International School-Kalyani Nagar, Orange Ivy Play School, Primrose Nursery School, Poona School and Home For Blind, Don Bosco High School, St. Arnolds Central School and CP Goenka International Schools are some good quality schools in the vicinity. Some of the renowned hospitals providing health care facilities to the resident of Kalyani Nagar are Cloudnine Hospital-Kalyani Nagar, Katariya Hospital, Shah Accident Hospital, Sahyadri Speciality Hospital- Nagar Road and Inlaks and Budhrani Hospital to name a few. Major malls in the neighborhoods which ful�lls the daily needs of the resident of Kalyani Nucleus Mall and Seasons Mall. Marketing Company in KOTHRUD Marketing Company in Koregaon Park Marketing Company in Kondhwa Marketing Company in Kondhwa Budruk Marketing Company in Kharadi Marketing Company in Katraj Marketing Company in Kalyani Nagar Marketing Company in Kalewadi Marketing Company in Hinjewadi Marketing Company in Dhayari Marketing Company in Aundh Marketing Company in Wakad Marketing Company in Wagholi Marketing Company in Talegaon Dabhade Marketing Company in Sinhagad Road Marketing Company in Shivajinagar Marketing Company in Pimpri Marketing Company in Pimple Saudagar Marketing Company in Pimple Nilakh Marketing Company in Pashan tech parks Marketing agen- cies Kalyani Nagar Pune tech parks Marketing agen- cies Kalyani Nagar Pune 26 of 68 10/1/2020, 1:35 PM

27. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Marketing Company in Dhanori Marketing Company in Deccan Gymkhana Marketing Company in Chikhali Marketing Company in Camp Marketing Company in Bavdhan Marketing Company in Undri Marketing Company in Pimpri Chinchwad Marketing Company in NIBM Marketing Company in NIBM Annexe Marketing Company in Mundhwa Marketing Company in Magarpatta Marketing Company in Hadapsar Marketing Company in Balewadi KOTHRUD Koregaon Park Kondhwa Kondhwa Budruk Kharadi Katraj Kalyani Nagar Kalewadi Hinjewadi Dhayari Dhanori Deccan Gymkhana Chikhali Camp Bavdhan Undri Pimpri Chinchwad Aundh Wakad Wagholi Talegaon Dabhade Sinhagad Road Shivajinagar Pimpri Pimple Saudagar Pimple Nilakh Pashan NIBM NIBM Annexe Mundhwa Magarpatta Pune Pimpri-Chinchwad Aurangabad Kolhapur Nashik Nagpur Ahmednagar Akola Amravati Hadapsar Balewadi Field Marketing Sales Dedicated Marketing 27 of 68 10/1/2020, 1:35 PM

28. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Team Merchant & Seller Field Sales Door To Door Marketing Acquisition Direct selling Face To Face Marketing Street Marketing Door to Door Sales B To B Marketing Shopping Centre Sales Staff Dealer Marketing Marketing B2B Sales Retail Marketing – The New Door To Door Marketing Sales Promotion Retaility Direct Marketing Sales Coupons Mobile App Marketing B To B Marketing promotions Merchant Acquiring Direct Response consumer sales Customer Acquisition Marketing promotions Street Team Marketing tech parks Marketing, tech parks Marketing agencies, tech parks Marketing agen- cies Kalyani Nagar, tech parks Marketing agencies Kalyani Nagar Pune, Kalyani Nagar, Pune modern trade marketing Plan | Loyalty marketing Agent Chira Bazaar  August 26, 2019  dilipfulcrum Our talented team know how to excite, inspire and engage. With backgrounds in events, entertainment and travel, we’re full of ideas for amazing prizes and unforgettable incentives! At Fulcrum, we all come to work every day because we have a shared love of travel and delivering once-in- a-lifetime experiences. Our team meetings are buzzing with fresh ideas, brand new experiences and glowing feedback from our travellers. We know what makes a great incentive, we have an encyclopaedic knowledge of the best experiences around the world, and we have an ever-expanding ‘little black book’ of the most exclusive suppliers in the business. 28 of 68 10/1/2020, 1:35 PM

29. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ In addition to our creative ideas and experience, we know that our clients value our expertise and dedication to solving problems rather than creating them. Prizes and incentives are our world, but we understand that our clients have other priorities, so we make sure we’re delivering our ideas on-time, on-budget and on- brand. We thrive on tight deadlines, logistical challenges and creating perfectly tailored solutions, without the headaches! About us Perfect solutions every time As a leading marketing Agency, we’re immensely proud to work with brands and agencies across a huge range of sectors and industries, giving us an unrivalled breadth of experience. we have created and ful�lled prizes for promotions and activations across the world. Our aim: help our clients achieve their goals through our experience and expertise, taking the stress and hassle out of prize ful�lment. We work for both direct brands and agencies, often in collaboration or with other specialist agencies and partners. Many of our clients have existing assets – from festival tickets to sports hospitality – which we help them to build into the best possible prize packages. Others want to create unique, eye-catching marketing and btl content around their prize winners. We can deal with winners from any country and in any language; we can provide a full btl management service; we can even source camera crews for content capture. Whatever your brief, we’ve got it covered. SALES INCENTIVES Driving sales and performance through tailored, �exible incentive programmes With pressure always on to drive sales and performance, sales incentives are an essential part of rewarding achievement within many companies. From internal staff reward programmes to dealer and channel incentives, there’s no better way to create a happy, engaged and motivated workforce. Our main goal is to understand your people and what makes them tick. From hundreds in a call centre team to a small on ground sales team, a clear overview of your audience is the most important part of the process. By taking a best approach, offering maximum choice and �exibility, we create incentives which are targeted, 29 of 68 10/1/2020, 1:35 PM

30. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ effective and tailored to your team. Whether it’s sales rewards, dealer incentives or channel incentives, drop us a line; we’d love to help you drive sales with our fresh and creative approach to prizes and incentives. From once-in-a-lifetime holidays to mini-breaks, high-street vouchers and designer goods, you can rest assured that with Fulcrum you’re in safe hands. 24 hour turnaround for urgent briefs Topline ideas within 2 hours if needed Competitive �xed quotes with no hidden costs Expert Winner Management and Ful�lment modern trade marketing Plan | Loyalty marketing Agent Chira Bazaar Price, the Only Revenue Generator Chapter 15: Price, the Only Revenue Generator 15.1 The Pricing Framework and a Firm’s Pricing Objectives 15.2 Factors That Affect Pricing Decisions 15.3 Pricing Strategies 15.4 Discussion Questions and Activities 15.1 The Pricing Framework and a Firm’s Pricing Objectives Learning Objectives 1. Understand the factors in the pricing framework. 2. Explain the different pricing objectives organizations have to choose from. Prices can be easily changed and easily matched by your competitors. Consequently, your product’s price alone might not provide your company with a sustainable competitive advantage. Nonetheless, prices can attract consumers to different retailers and businesses to different suppliers. 30 of 68 10/1/2020, 1:35 PM

31. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Organizations must remember that the prices they charge should be consistent with their offerings, promotions, and distribution strategies. In other words, it wouldn’t make sense for an organization to promote a high-end, prestige product, make it available in only a limited number of stores, and then sell it for an extremely low price. The price, product, promotion (communication), and placement (distribution) of a good or service should convey a consistent image. If you’ve ever watched the television show The Price Is Right, you may wonder how people guess the exact price of the products. Watch the video clip below to see some of the price guessing on The Price Is Right. Video Clip Perfect Bid on The Price Is Right (click to see video) Contestant guesses exact price of prizes. Video Clip Trying to Figure Out When The Price Is Right (click to see video) How do consumers get so close when guessing the prices of products? The Pricing Framework Before pricing a product, an organization must determine its pricing objectives. In other words, what does the company want to accomplish with its pricing? Companies must also estimate demand for the product or service, determine the costs, and analyze all factors (e.g., competition, regulations, and economy) affecting price decisions. Then, to convey a consistent image, the organization should choose the most appropriate pricing strategy and determine policies and conditions regarding price adjustments. The basic steps in the pricing framework are shown in Figure 15.2 “The Pricing Framework”. Figure 15.2 The Pricing Framework 31 of 68 10/1/2020, 1:35 PM

32. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ The Firm’s Pricing Objectives Different �rms want to accomplish different things with their pricing strategies. For example, one �rm may want to capture market share, another may be solely focused on maximizing its pro�ts, and another may want to be perceived as having products with prestige. Some examples of different pricing objectives companies may set include pro�t-oriented objectives, sales-oriented objectives, and status quo objectives. Earning a Targeted Return on Investment (ROI) ROI, or return on investment, is the amount of pro�t an organization hopes to make given the amount of assets, or money, it has tied up in a product. ROI is a common pricing objective for many �rms. Companies typically set a certain percentage, such as 10 percent, for ROI in a product’s �rst year following its launch. So, for example, if a company has $100,000 invested in a product and is expecting a 10 percent ROI, it would want the product’s pro�t to be $10,000. Maximizing Pro�ts 32 of 68 10/1/2020, 1:35 PM

33. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Many companies set their prices to increase their revenues as much as possible relative to their costs. However, large revenues do not necessarily translate into higher pro�ts. To maximize its pro�ts, a company must also focus on cutting costs or implementing programs to encourage customer loyalty. In weak economic markets, many companies manage to cut costs and increase their pro�ts, even though their sales are lower. How do they do this? The Gap cut costs by doing a better job of controlling its inventory. The retailer also reduced its real estate holdings to increase its pro�ts when its sales were down during the latest economic recession. Other �rms such as Dell, Inc., cut jobs to increase their pro�ts. Meanwhile, Walmart tried to lower its prices so as to undercut its competitors’ prices to attract more customers. After it discovered that wealthier consumers who didn’t usually shop at Walmart before the recession were frequenting its stores, Walmart decided to upgrade some of its offerings, improve the checkout process, and improve the appearance of some of its stores to keep these high-end customers happy and enlarge its customer base. Other �rms increased their prices or cut back on their marketing and advertising expenses. A �rm has to remember, however, that prices signal value. If consumers do not perceive that a product has a high degree of value, they probably will not pay a high price for it. Furthermore, cutting costs cannot be a long-term strategy if a company wants to maintain its image and position in the marketplace. Maximizing Sales Maximizing sales involves pricing products to generate as much revenue as possible, regardless of what it does to a �rm’s pro�ts. When companies are struggling �nancially, they sometimes try to generate cash quickly to pay their debts. They do so by selling off inventory or cutting prices temporarily. Such cash may be necessary to pay short-term bills, such as payroll. Maximizing sales is typically a short-term objective since pro�tability is not considered. Maximizing Market Share Some organizations try to set their prices in a way that allows them to capture a larger share of the sales in their industries. Capturing more market share doesn’t necessarily mean a �rm will earn higher pro�ts, though. Nonetheless, many companies believe capturing a maximum amount of market share is downright necessary for their survival. In other words, they believe if they remain a small competitor they will fail. Firms in the cellular phone industry are an example. The race to be the biggest cell phone provider has hurt companies like Motorola. Motorola holds only 10 percent of the cell phone market, and its pro�ts on their product lines are negative. 33 of 68 10/1/2020, 1:35 PM

34. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Maintaining the Status Quo Sometimes a �rm’s objective may be to maintain the status quo or simply meet, or equal, its competitors’ prices or keep its current prices. Airline companies are a good example. Have you ever noticed that when one airline raises or lowers its prices, the others all do the same? If consumers don’t accept an airline’s increased prices (and extra fees) such as the charge for checking in with a representative at the airport rather than checking in online, other airlines may decide not to implement the extra charge and the airline charging the fee may drop it. Companies, of course, monitor their competitors’ prices closely when they adopt a status quo pricing objective. Key Takeaway Price is the only marketing variable that generates money for a company. All the other variables (product, communication, distribution) cost organizations money. A product’s price is the easiest marketing variable to change and also the easiest to copy. Before pricing a product, an organization must determine its pricing objective(s). A company can choose from pricing objectives such as maximizing pro�ts, maximizing sales, capturing market share, achieving a target return on investment (ROI) from a product, and maintaining the status quo in terms of the price of a product relative to competing products. Review Questions 1. What are the steps in the pricing framework? 2. In addition to pro�t-oriented objectives, what other types of pricing objectives do �rms utilize? Residential Society Marketing  modern trade marketing Plan, Loyalty marketing Agent, Business To Business marketing consultant , Residential Society Marketing Job, retail Store marketing Plan, house to house marketing agencies, direct Response marketing agencies , guerrilla marketing agencies, tech parks Marketing agencies , dabbawala Marketing agencies , corporate of�ce Marketing agencies , Flyer Distribution agencies , one 2 one marketing agencies Residential Society Marketing Job | retail Store marketing Plan Chira Bazaar 34 of 68 10/1/2020, 1:35 PM

35. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/  August 26, 2019  dilipfulcrum We inspire the people who power your business. No matter who you are and what you sell, the success of your business relies on your ability to engage with two critically important groups – the people who buy from you and the people who work for you. At Fulcrum, we create truly personalised incentive programmes that have the power to energize your business. Each Fulcrum initiative is designed around the speci�c interests and aspirations of your customers and your people. We engage and inspire the people that matter – the people who power your business. Our Values Client- centricity and the provision of quality service are key values. Providing a developmental and supportive marketing environment for our staff and recognising the importance of our suppliers are integral to our business ethic. Openness, honesty, transparency and a commitment to our community underpin everything we do. Our Team The heart and soul of what has made us so successful is our staff. It is their passion, commitment to quality and positive, can-do attitude that delivers outstanding performance to our clients and reinforces our reputation for service excellence. From selection & recruitment through to training & development, we continually invest in our staff to ensure we have the right people, with the right skills to make sure that the job gets done right, �rst time. Quality Fulcrum has always aimed to be quality leaders in our industry. An impressive array of accreditations, for Quality, Environment, Security and Staff development are simply the kite-marks that demonstrate our core values in this respect. Fulcrum Agencies Over the years we have worked with agencies of all sizes and styles. We understand the hectic world of marketing and advertising and we have developed services speci�cally designed to adapt to short lead- times, changing needs, last minute requests and the occasional ‘sprint �nish’. 35 of 68 10/1/2020, 1:35 PM

36. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Retail With a long-history of providing services to retailers, whether major chains or small specialist outlets, it was a very easy step for us to adapt that to the on-line world. These days we can handle high-volume ful�lment for direct-to consumer on-line web-orders as we can easily provide retail replenishment and store refurbishment. 10 Reasons Why Money Isn’t Everything But Travel Incentives Comes Real Close 1. Because of its high perceived value, a travel incentive can cost less than money or merchandise. 2. Travel rewards are more glamorous to promote than cash rebates or other sales promotions. 3. Cash is easy come, easy go.  It’s spent on mundane necessities.  Travel is memorable. 4. Competitors can quickly match rebates and other promotion methods.  However, travel incentives are custom-designed exclusively for your company. 5. Travel incentives represent a chance for hard-working individuals to be rewarded with priceless life- long memories. 6. A travel incentive is an unforgettable experience that communicates and enhances your company’s image. 7. Everyone bene�ts from some time away. Rewarding your staff with a travel experience will help to relieve stress, boost con�dence and reignite their creativity. 8. Incentive travel can be tailored to suit every budget, making travel a practical reward option for small and large businesses alike. 9. Forge stronger team dynamics. The thrilling adventures and shared experiences of a fantastic trip will hone and develop positive team dynamics. 10. Foster employee loyalty and dedication. A great travel incentive rewards system will ensure your employees feel appreciated. Residential Society Marketing , modern trade marketing Plan , Loyalty marketing Agent , Business To Business marketing consultant, 36 of 68 10/1/2020, 1:35 PM

37. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Residential Society Marketing Job , retail Store marketing Plan , house to house marketing agencies , direct Response marketing agencies , guerrilla marketing agencies , tech parks Marketing agencies , corporate of�ce Marketing agencies , Flyer Distribution agencies , one 2 one marketing agencies house to house marketing agencies | modern trade market- ing Plan in pune  August 9, 2019  dilipfulcrum Fulcrum Marketing Services in Pune are the catalyst to bringing your advertising vision to life. While many ideas start in a boardroom, you need experienced marketers on the ground who are able to conceptualize, plan and execute a well thought-out marketing campaign in the �eld. we supply the experience, connections, relationships, and knowledge needed to maximize the potential return on investment for each of our clients as well as help identify and pursue select market opportunities as they come available, house to house marketing agencies | modern trade marketing Plan in pune. Our local insight allows us to create exceptional investment potential for our partners and clients and enhanced living experience for our residents. CREATING COMMUNITIES WHERE PEOPLE ARE EAGER TO LIVE AND RELUCTANT TO LEAVE We de�ne and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — speci�c to its marketplace. Results are realized through both the speed of lease-ups and �nancial performance of the on-going stabilized investment. MARKET RESEARCH We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward. 37 of 68 10/1/2020, 1:35 PM

38. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ MARKET POSITIONING What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods. MARKETING STRATEGY Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative speci�c to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return. Finding Your Brand’s Social Media Voice To Respond or Not to Respond – That is the Question: In today’s landscape, consumers expect brands to demonstrate accessibility with responsiveness on every social platform. Above all, consumers want to engage and feel like they are conversing with an actual human being. 38 of 68 10/1/2020, 1:35 PM

39. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ But, it isn’t just that responsive brands get rewarded for their social media acumen. Those that choose to ignore consumers on social media face a real possibility of backlash. Take the Cracker Barrel, for example. The casual serve restaurant was the target of public outrage when a consumer named Brad asked why they had �red his wife. Because the restaurant chose to remain silent, the masses were quick to share their thoughts on the situation. Before long, amidst an onslaught of social media heckling, a Facebook page and hashtag were created entitled #JusticeforBradsWife. In addition, a petition demanding answers emerged, garnering tens of thousands of signatures. Comedians and meme creators gave it further traction, and although much of this activity was in jest, it had a tangible impact on Cracker Barrel’s image. Join the Conversation Brands that have an active voice on social media and stay on top of trends succeed in remaining a relevant part of the current conversation. For example, during the 2017 Solar Eclipse, MoonPie won over fans when its account responded to Hostess Cupcakes’ declaration of being the “Of�cial Snack Cake of the Eclipse.” With a curt, two-word reply, the 100-year-old brand was of�cially back on the radar, and meme ampli�cation soon followed. Another favorite? During the 2014 Grammy awards, Arby’s noticed an uncanny similarity between Pharrell’s hat and its iconic logo –  so much so that it tweeted directly to the singer and asked for the hat back.  Naturally, Arby’s achieved thousands of retweets and media attention, but the real win was when Pharrell playfully responded by asking if Arby’s was “Tryna start a roast beef?” This is the kind of organic PR you simply can’t pay for. Authenticity is Everything This is the most important consideration because, without it, even the best intentions can back�re.  Adopting the voice of the consumer is a tricky endeavor when you are a faceless, big-box brand, and there is a �ne line between being authentic and trying too hard. When Jell-O launched its tongue-in-cheek “Fun My Life” campaign, leveraging the popular #FML hashtag, it intended for consumers to appreciate the play on words with a wink and a nod.  However, Jell-O missed the mark by trying to force a shift from a sarcastic and self-deprecating tone to one that was overly “fun” and highly branded. In the end, it came off as if the brand didn’t really understand the sentiment behind #FML, and that it was completely out of touch. Communicating with consumers via social media is an integral part of the brand experience. Brands need to consider their tone, message, and the potential impact these interactions can have on 39 of 68 10/1/2020, 1:35 PM

40. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ customer loyalty.  Although social media may not appear to have a direct correlation to the bottom line, it is important to remember that all experiences will invariably re�ect on purchase behavior. When comparing your brand to the competition, social media is the ultimate equalizer – unbound by budget, size of brand, or marketing resources. So, take advantage of the opportunity. Be involved, be responsive, be relevant, and be authentic. If you can accomplish those things, you’ll �nd yourself at top of mind for consumers everywhere. house to house marketing agencies | modern trade marketing Plan in pune modern trade marketing Plan, Residential Society Marketing, Loyalty marketing Agent, Business To Business marketing consultant, Residential Society Marketing Job, retail Store marketing Plan, house to house marketing agencies, direct Response marketing agencies, guerrilla marketing agencies, tech parks Marketing agencies, dabbawala Marketing agencies, corporate of�ce Marketing agencies , Flyer Distribution agencies , one 2 one marketing agencies, pune , mumbai marketing Services in Khotachiwadi  November 27, 2018  dilipfulcrum ABOUT FIELD MARKETING WHAT IS FIELD MARKETING? Field marketing and marketing Services in Khotachiwadi is becoming more popular for companies in various industries. From food and beverage to consumer goods. It’s a tool that can be used to showcase latest products or services in a face to face environment with consumers. Furthermore companies recognise the importance of having brand ambassadors and reps on the ‘front line’ introducing the public to new innovations or delicious treats. This is done in the ‘�eld’; around shopping centers and in retail hot spots, expos and events, university campus’ and sport stadiums to name a few. Most campaign activities focus on customer facing roles including product demonstrations, direct selling and street training teams. However not all �eld marketing is consumer facing such as auditing and merchandising. Goals and outcomes of �eld marketing will differ from company to company. Some campaigns are designed to increase brand awareness or sales. While others may be to collect data and feedback about the product and its market. At Splatter we have all the tools necessary for the clients desired outcome to be achieved WHAT A 40 of 68 10/1/2020, 1:35 PM

41. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ FIELD MARKETING TEAM LOOKS LIKE. For successful �eld marketing campaigns companies might have dedicated teams within their business whose task it is to be creative and manage �eld marketing initiatives. However agencies are also on hand to support a campaign. By offering staff, management and infrastructure the client can focus on the more creative aspect of the campaign. A �eld marketing agency and  marketing Services in Khotachiwadi tends to work in territories operating with reps within their own regions. Often overlooked by regional or national managers depending on the scale of the team. Although territory management is more important for wide scale national distributing business, smaller brands are recognising the importance of managing promotions on a more local scale using teams to promote, audit and sell in their regions. WHAT CAN FIELD MARKETING DO FOR YOUR BUSINESS? 1. PRODUCT DEMONSTRATIONS As mentioned already, demo days are a popular tool of �eld marketing. These campaigns can stretch from as little as one week to 6 months however some are continuous and full time. For consumer goods this would mean having brand representatives in retail stores and around shopping centers, events or road shows. Finally The Brand Ambassadors are engaging with the consumer and showing them how the product or service works. This is important as it allows a potential buyer to get hands on experience and a feel of ownership of the product; most importantly the rep is also on hand to answers any questions the customer may have. Although a sell is great the main aim of a demo campaign is brand awareness. Food and beverage take a slightly differently approach. By handing out free samples and one off deals of their product around retail and events, consumers are getting a taste of the brands latest delicious treats and at the same time everyone loves free food! Sampling is a fun activation and is effective when bringing new products to the high street. Marketing Training Learn more about product demonstrations by checking out our in depth guide here. 2. DIRECT SELLING Much like product demonstrations these campaigns have brand reps or ambassadors at the center of them. The difference is it’s more about the selling of the product. Sales rep might have targets to adhere to. Finally these campaigns are super effective during peak times when the difference in a sale or not can be having a knowledgeable brand rep in store. Product Demonstrations Learn more about what direct selling is in our guide here. 3. RETAIL AUDITS AND MERCHANDISING Auditing takes the reps out off the front line and away from the consumer. Auditing teams are used by marketers to monitor traditional marketing strategies that they put in place across retail. Most of all audits ensure that the brand is represented as it should be on shelves and around retail hot spots. Examples are; 41 of 68 10/1/2020, 1:35 PM

42. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ checking POS is as it should be across the territories, promotions advertised and running and paid spaces such as gondolas are set up. The data collected from the teams can be useful for the marketers to negotiate better future deals. In addition it also allows for mistakes to be recti�ed there and then by the reps. Splatter offer a live system that can be monitored by the client in real team meaning that red �ags in the �eld can be dealt with instantaneously .Store Audits and MerchandisingTo learn more about Audits and merchandising view our guide here. 4. GUERRILLA MARKETING When it comes to guerrilla marketing the gloves are off. They are usually low budget campaigns but with the right imagination and ideas they offer up some unprecedented results. Furthermore the term ‘Guerrilla Marketing’ itself is used to refer to campaigns that surprise consumers in locations and ways they might not usually expect. For that reason the experience remains with the consumer. 5. PRODUCT SAMPLING Product Sampling To learn more about sampling work and what that involves view our guide here. WHO DOES WHAT?FIELD MARKETING REP: These guys and girls are the cream of the crop, they are masters of everything. Sometimes they may be conducting training sessions on major proportion for a retailers whole selling team. Another role they �nd themselves in are in is in the �eld collecting data and conducted audits. Finally everything in between including sales, merchandising, and working at events. Their primary concern is to drive brand awareness across their region through face to face with consumer and staff on a retail level. Read about what being a �eld marketing rep is all about here. FIELD MARKETING MANAGER: The �eld manager’s role is to oversee the �eld reps; it is their duty to ensure the �eld marketing campaigns achieves the clients intended goal. As the manager of all the region, they hold the responsibility of ensuring that all reps are trained and directed towards the client’s goals. In addition the �eld marketing manager will work closely with the clients marketing executives to align the marketing objectives and goals with team in the �eld. Finally they will then report the �ndings and feedback from the team. Read more about what being a �eld marketing manager entails here. BRAND AMBASSADOR/BRAND REP As we know by now the BA role is one of the most crucial in �eld marketing. Ultimately they are usually supplied by the marketing agency and are tasked with promoting and representing the client’s brand. This can work well within a University by hiring a student to represent the brand around campus; this is perfect for low budget campaigns as sometimes all it takes is giving the BA some products to show off. Some larger scale business’ use celebrities to endorse their product and services by making them the face of their brand using social media to promote to their following. Learn about the various roles within the Field Marketing industry are by reading our guide here. You can also join our team by signing up here. DO YOU NEED FIELD MARKETING? Field marketing as you have seen is a useful tool to accompany other traditional marketing strategies. For example a company might pay a huge amount of money for prime advertising spot during a major sports event. However if this is the case it is important for the brand to follow up with demos in stores. If there is a 42 of 68 10/1/2020, 1:35 PM

43. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ brand rep placed in store the following few days after the advertising campaign the customer is more likely to come over and ask some questions about the product. Another reason you might need �eld marketing is to ensure your budget has been well spent. After investing into a large scale in-store promotion campaign you want to ensure that it is implemented to the standard agreed with the retailer. Data can be collected by auditing teams and analysed to see if the money had been well spent. Furthermore it also gives opportunity for future campaigns to implemented with higher ef�ciency and success.       marketing Services in Khotachiwadi Marketing spending [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] 43 of 68 10/1/2020, 1:35 PM

44. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Marketing spending is an organization’s total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the “marketing spending” metric very useful.To predict how selling costs change with sales, a �rm must distinguish between �xed selling costs and variable selling costs. Recognizing the difference between �xed and variable selling costs can help �rms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations. Purpose This metric’s purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a �rm’s overall discretionary expenditures. As such, they are important determinants of short-term pro�ts. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between �xed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales. Generally, this classi�cation will require a “line-item by line- item” review of the entire marketing budget. Rather than varying with unit sales, total variable selling costs are more likely to vary directly with the monetary value of the units sold – that is, with revenue. Thus, it is more likely that variable selling costs will be expressed as a percentage of revenue, rather than a certain monetary amount per unit. The classi�cation of selling costs as �xed or variable will depend on an organization’s structure and on the speci�c decisions of management. A number of items, however, typically fall into one category or the other – with the proviso that their status as �xed or variable can be time speci�c. In the long run, all costs eventually become variable Over typical planning periods of a quarter or a year, �xed marketing costs might include Sales force salaries and support. Major advertising campaigns, including production costs. Marketing staff. Sales promotion material, such as point-of-purchase sales aids, coupon production, and distribution costs. Cooperative advertising allowances based on prior-period sales. Variable marketing costs might include: Sales commissions paid to sales force, brokers or manufacturer representatives. Sales bonuses contingent on reaching sales goals. 44 of 68 10/1/2020, 1:35 PM

45. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ Off-invoice and performance allowances to trade, which are tied to current volume. Early payment terms (if included in sales promotion budgets). Coupon face-value payments and rebates, including processing fees. Bill-backs for local campaigns (a bill-back requires customers to submit proof of performance to receive payment or credit whereas an off-invoice are simply deducted from invoice totals). These are conducted by retailers but reimbursed by national brand and cooperative advertising allowances, based on current period sales. Marketers often do not consider their budgets in �xed and variable terms, but they can derive at least two bene�ts by doing so. First, if marketing spending is in fact variable, then budgeting in this way is more accurate. Some marketers budget a �xed amount and then face an end-of-period discrepancy or “variance” if sales miss their declared targets. By contrast, a �exible budget – that is, one that takes account of its genuinely variable components – will re�ect actual results, regardless of where sales end up. Second, the short-term risks associated with �xed marketing costs are greater than those associated with variable marketing costs. If marketers expect revenues to be sensitive to factors outside their control – such as competitive actions or production shortages – they can reduce risk by including more variable and less �xed spending in their budgets. A classic decision that hinges on �xed marketing costs versus variable marketing costs is the choice between engaging third-party contract sales representatives versus an in-house sales force. Hiring a salaried – or predominantly salaried – sales force entails more risk than the alternative because salaries must be paid even if the �rm fails to achieve its revenue targets. By contrast, when a �rm uses third-party brokers to sell its goods on commission, its selling costs decline when sales targets are not me. Door To Door Marketing [siteorigin_widget Face to Face Marketing and Door to Door Marketing  class="SiteOrigin_Widget_Image_Widget"] [/siteorigin_widget] Nothing beats the reality that one gets when you can interact with potential clients face to face physically moving from door to door within a community or household to household, face to face �eld marketing is also called personal selling or door to door marketing, customers are met directly in order to sell their products, using this method of �eld marketing we rely on our skills and persuasive abilities. During the period where we get to interact with the client face to face we get more chance to pass across edible information which would be useful to all our 45 of 68 10/1/2020, 1:35 PM

46. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ customers at that time and it’s also an opportunity for us to get feedback and to gauge your opinion about our business. Door to Door marketing and Face to Face marketing is a more effective traditional form of marketing, it’s one of the oldest forms of marketing and we use promotion as a means to drive sales to your company or business. There’s nothing more exhilarating than getting to interact with potential customers through face to face marketing and over the years customers are aware and very receptive to this marketing approach through supermarkets and public business places. The bene�t of this type of �eld marketing is that it can be done on a low budget, it is very cost effective and reaches a larger number of people per within a very short duration, in this short period of time where you have just a few minutes to convince the customers to take interest in your business, just a few minutes to build personal relations through �ve stages. By attention, interest, desire, conviction and action.  And what else do you bene�t by using face to face marketing service? It gives you the chance to build a certain level of con�dence and trust with the customers, you get to break down communication barrier of communication and it gives you the opportunity to show clarity and answer any questions on the mind of the customers. While many think that door to door marketing is getting neglected in this very era it still yields more results especially during startups of businesses, think about it. Other forms of marketing get lower results, emails get spammed, adverts go unnoticed and phone calls go unanswered so why not just take your business directly to them. It’s only through personal interaction that you get the chance to connect with the customer, you would be selling more than a product. 46 of 68 10/1/2020, 1:35 PM

47. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ You would be selling your zeal, emotions and passion We offer a wide range of marketing services to business of different functions in India, startup businesses are not left out and we cut across all methods of marketing services, with Door to Door marketing service we assist you our clients with reaching your target customers, our services which extends to all parts of India and we target customers who are ready to change their local services to yours. We can assure you that our face to face methods would be conducted with high regards to personal safety and very good competence. Door-to-door marketing is a canvassing technique that is generally used for sales, marketing, advertising, or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a product or service to the general public or gather information. People who use this sales approach are often called traveling salesmen, or the archaic name drummer, to “drum up” business. This technique is also sometimes called direct sales. A variant of this involves cold calling �rst, when another sales representative attempts to gain agreement that a salesperson should visit. With the realization of telephone “Do Not Call” lists it is becoming increasingly more dif�cult to connect with consumers and business people. An emerging trend is the deployment of very professional, highly skilled door-to-door canvassers to drive product sales and brand awareness. Coordinating, training and motivating these teams to produce results are at the very core of Fulcrum’s proven capabilities. Fulcrum has the knowledge and experience required to implement these programs, such as best days and times to canvass, who will sell the most product; male, female, young or mature and what geographics and demographics respond best to door-to-door marketing. Put Fulcrum’s experience to work for you and avoid the costly mistakes of trying to manage these programs in-house. Hire and Train Door-to-Door Marketing Team If you’re in charge of hiring people, that typically means that you’ve found success in Door To Door Marketing yourself. You know what it takes to be great, but now you’re stuck with an entirely new problem. How do you �nd others who will be just as good (if not better) and will stick around and grow into important in�uencers invested in the long term growth of the company? A great D2D sales company is a great recruiting company. So what does that greatness look like? First off, you need to realize that you’re not going to hire a superstar every time. If you think you have found 47 of 68 10/1/2020, 1:35 PM

48. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ one, be careful. It’s not hard for someone to seem golden during one interview and you don’t want to be fooled. Even if you think the candidate does have a lot of great experience working in the �eld for other companies, you have to realize that success doesn’t always translate. What worked for them at previous companies probably won’t work as well for you. In fact, their success will probably make them stubborn; after all, what reason do they have to follow your approach when they’ve �gured out their own? It’s also possible that the rep’s previous company might have had much better-developed training and selling systems than you do, and that system was the key reason they killed it. If you’re not developing a competitive system, what does that communicate about your company? The more dialed-in you are about a rep’s success, the more likely you are to attract and keep strong performers. house2house Advertisement, tech parks Marketing agencies, tech parks Marketing agencies, tech parks Marketing agencies in pune, B to C Activation, BTL sales en- gagement, housing society selling, BTL advertising experiential, school advertising experiential, housing society advertising experiential, Mall advertising experien- tial, marketing Services in Khotachiwadi  ]]> tech parks Marketing agencies in navi mumbai  November 27, 2018  dilipfulcrum Becoming Marketing Active: The Fulcrum Guide to Getting Started with Business Marketing –  In the �rst part of our guide to becoming marketing active tech parks Marketing agencies in navi mumbai, we looked at some of the reasons that drive a business to start marketing (if you missed part one, check it out here). But once you’ve made the decision to embark on a marketing strategy for your business, what next? Where do you start and what steps should you take to ensure a smooth and successful process? As is so often the case in business (and life!), preparation is key. So before rushing into any kind of marketing, it’s important to take the time to plan, research and strategise for success. In order to create an effective marketing strategy, you need to develop a thorough understanding of your market, your competitors and your business itself. This means getting back to basics and equipping yourself with all the information you need to identify marketing activities that work for your brand. 1) Research your target market How much do you know about the target audience of your product or service? We’re not just talking about age, sex or occupation (though, of course, you need to know these too). To have the best chance of reaching your target market, you need to 48 of 68 10/1/2020, 1:35 PM

49. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ dig deeper and �nd out exactly what drives them towards purchase. What kind of triggers are they most likely to respond to? Which elements of the marketing mix have the most impact on them? How will your product or service bene�t them? Understanding these aspects of your target audience will enable you to position and market your brand accordingly, so comprehensive market research is essential. It’s often easier (and more cost-effective) to outsource this type of research to a professional agency who will be better placed to obtain the information you need. 2) Analyse your competition In order to stay ahead of your competitors, you need to know who they are, what they’re doing and how they’re doing it. Once you’ve identi�ed who your key business competitors are, look into the marketing methods they’re using and the way in which they have positioned their brand. What channels and platforms have they chosen to market their business? How are they promoting their brand and its products/services? Consider which elements are crucial to your own business and how you can position your brand in order to get ahead. 3) De�ne your objectives What do you want to achieve from your marketing activity? Whether it’s to increase your revenue, establish your business in a new market segment or improve brand awareness, setting clear, measurable marketing objectives is vital in understanding what steps need to be taken in order to achieve these goals. Make sure that each identi�ed objective is speci�c (how much do you want to increase revenue by?), achievable (is it realistic?) and has a timeframe for accomplishment (are you aiming to achieve this goal in three months or a year?). You also need to make sure that your marketing objectives tie in with your overall business objectives. 4) Understand your business You may think you have a pretty good understanding of your business, but it’s surprising what insights can be achieved when you conduct a thorough SWOT analysis (strengths, weaknesses, opportunities, threats). Be rigorous, be meticulous, and above all be brutally honest. Is a lack of staff training letting your business down? Are your prices too high to compete in today’s market? Arming yourself with this knowledge is invaluable in developing a marketing strategy that leverages your company’s strengths and addresses those areas which need to be improved. In the next instalment of the Fulcrum guide to becoming marketing active, we’ll be looking at the raft of marketing channels available and helping you to identify which ones are best for your business. If you have something to share on this topic, why not get in touch? Leave your comments below…   tech parks Marketing agencies in navi mumbai Marketing spending [siteorigin_widget class="SiteOrigin_Widget_Headline_Widget"][/siteorigin_widget] Marketing spending is an organization’s total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the 49 of 68 10/1/2020, 1:35 PM

50. tech parks Marketing agencies Archives - Marketing Agency https://fulcrumresources.net/tag/tech-parks-marketing-agencies/ “marketing spending” metric very useful.To predict how selling costs change with sales, a �rm must distinguish between �xed selling costs and variable selling costs. Recognizing the difference between �xed and variable selling costs can help �rms account for the relative risks associated with alternative sales strategies. In general, strategies that incur variable selling costs are less risky because variable selling costs will remain lower in the event that sales fail to meet expectations. Purpose This metric’s purpose is to forecast marketing spending and assess budgeting risk. Marketing costs are often a major part of a �rm’s overall discretionary expenditures. As such, they are important determinants of short-term pro�ts. Of course, marketing and selling budgets can also be viewed as investments in acquiring and maintaining customers. From either perspective, however, it is useful to distinguish between �xed marketing costs and variable marketing costs. That is, managers must recognize which marketing costs will hold steady, and which will change with sales. Generally, this classi�cation will require a “line-item by line- item” review of the entire marketing budget. Rather than varying with unit sales, total variable selling costs are more likely to vary directly with the monetary value of the units sold – that is, with revenue. Thus, it is more likely that variable selling costs will be expressed as a percentage of revenue, rather than a certain monetary amount per unit. The classi�cation of selling costs as �xed or variable will depend on an organization’s structure and on the speci�c decisions of management. A number of items, however, typically fall into one category or the other – with the proviso that their status as �xed or variable can be time speci�c. In the long run, all costs eventually become variable Over typical planning periods of a quarter or a year, �xed marketing costs might include Sales force salaries and support. Major advertising campaigns, including production costs. Marketing staff. Sales promotion material, such as point-of-purchase sales aids, coupon production, and distribution costs. Cooperative advertising allowances based on prior-period sales. Variable marketing costs might include: Sales commissions paid to sales force, brokers or manufacturer representatives. Sales bonuses contingent on reaching sales goals. Off-invoice and performance allowances to trade, which are tied to current volume. Early payment terms (if included in sales promotion budgets). Coupon face-value payments and rebates, including processing fees. 50 of 68 10/1/2020, 1:35 PM