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Using Social Media Effectively Tauni Everett Utah Transit Authority @ rideuta @ taunitweets

Using Social Media Effectively Tauni Everett Utah Transit Authority @ rideuta @ taunitweets. Top tools: Mashable. Finding Content. Making Time Always Listen and Participate. Top tools: Hootsuite , Tweetdeck Echofon , Boxcar, Hootsuite Google Alerts Nutshell Mail.

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Using Social Media Effectively Tauni Everett Utah Transit Authority @ rideuta @ taunitweets

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  1. Using Social Media EffectivelyTauni EverettUtah Transit Authority@rideuta@taunitweets Top tools: Mashable

  2. Finding Content

  3. Making TimeAlways Listen and Participate • Top tools: • Hootsuite, Tweetdeck • Echofon, Boxcar, Hootsuite • Google Alerts • Nutshell Mail

  4. Innovative UseService Delays • Top tools: • Hootsuite • Tweetchat

  5. Innovative UseCrowd Sourcing • Top tools: • Facebook • Twitter

  6. Innovative UsePublic Hearing Twitter Chat Top tools: Tweetchat, Tweetdeck, Tweet Reach, Hashtracking

  7. Innovative UseSocial Media News Conference Top tools: Google Blog Search, Technorati, Alexa, Compete

  8. Metrics • The importance of social media is the people who use it and the interactions that are taking place. • Ignore meaningless metrics like “numbers of followers.” • Focus on metrics like: • Influential blogs that link back • Twitter @ mentions, re-tweets and responses • Facebook shares and “people talking about this” Top tools: Facebook Insights, Hootsuite Analytics, Google Analytics

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