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Communication of What Mechanical Engineers Do: A Strategy for Recruiting Women

Communication of What Mechanical Engineers Do: A Strategy for Recruiting Women. Karen A. Thole, Mary Frecker Mechanical and Nuclear Engineering Department Michael Alley and Sarah Zappe College of Engineering. Marina Stenos Manager, Center for Public Awareness.

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Communication of What Mechanical Engineers Do: A Strategy for Recruiting Women

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  1. Communication of What Mechanical Engineers Do: A Strategy for Recruiting Women Karen A. Thole, Mary Frecker Mechanical and Nuclear Engineering Department Michael Alley and Sarah Zappe College of Engineering Marina Stenos Manager, Center for Public Awareness

  2. Excluding computer science, 2006-07 data show the lowest percentage of women receiving degrees were MEs 18.1% of Bachelors Degrees are awarded to women 12.1% of Bachelors Degrees in ME are awarded to women [www.asee.org/colleges]

  3. EWEP found high school girls have neither an understanding nor an interest in engineering Career and Academic Motivators for Girls Messages Girls Hear about Engineering • Enjoyment of one’s work • Good working environment • Making a difference • Good income • Flexibility • A challenging career • Difficult but rewarding • Using math and science to solve problems Disconnect between motivators and messages [Extraordinary Women Engineers Project, 2005]

  4. From Collegeboard.com: Broadcast Journalism

  5. From Collegeboard.com: Mechanical Engineering

  6. The NAE has developed messages to improve public understanding of engineering Objectives 1. Identify a small number of messages that appear likely to lead to a better understanding of engineering 2. Test the effectiveness of these messages in a variety of audiences 3. Disseminate testing results to the engineering community [NAE 2008]

  7. Girls did not find this message appealing Engineering helps shape the future Focus groups and surveys revealed preferences by girls for two particular messages Engineers make a world of difference Boys and girls rated highly Engineering is essential to our health, happiness, and safety Girls rated highly Engineers are creative problem solvers Boys rated highly

  8. There are many helpful resources out there for your recruiting efforts TryEngineering.org Engineeryourlife.org

  9. Messages are critical to attracting underrepresented groups to mechanical engineering Find the engineer Marina Stenos, Manager Center for Public Awareness stenosm@asme.org

  10. Cotton Industry: The fabric of our lives In their project, NAE looked for the best way to brand engineering • Dairy Industry: got milk?

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