1 / 33

2 nd presentation

2 nd presentation. The group 1. The URL. The EC shop in Rakuten http://www.rakuten.co.jp/marusanpantry/ Marusan pantry’s home page http://www.m-marusan.co.jp/. The employee ’ s opinion.

rubaina-manaf
Télécharger la présentation

2 nd presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2nd presentation The group 1

  2. The URL • The EC shop in Rakuten • http://www.rakuten.co.jp/marusanpantry/ • Marusan pantry’s home page • http://www.m-marusan.co.jp/

  3. The employee’s opinion • They want to increase their handling rare goods and private goods. Then they want to be known by many people. therefore • Following ideas are important things.

  4. SWOT analysis ( EC shop ) • A strong point • They can reduce the job space( Only 2 PC space ). • They can sell the whole Japan( Such as Tokyo).

  5. SWOT analysis ( EC shop ) • A weak point • The selling is lower than normal’s it.

  6. SWOT analysis ( EC shop ) • Opportunities • There are a lot of Opportunities in Rakuten. • Another way is to use Google keenly. • Threats • There are 3 companies (ex. CUOCA).

  7. The present clientele

  8. Imagination of housewives type • Housewives types are not one • 1.like cooking,and they cook every day. • 2.like cooking,but they cook some day. • 3.they don’t like cooking too much. • 4.they don’t like cooking,or don’t have interested in cooking. …etc

  9. How do they expand of share? • images

  10. An our idea 1 for increase sales • The housewife's who does the cake making seeming to refer most is recipe of the magazine. Therefore • The magazine ad is good.

  11. Simulation • Using newspaper is not reality. It is so high cost. So using region paper is reality. Because many housewives look paper’s like riving Matsuyama.

  12. An our idea 2 for increase sales • There are a lot of complaint about difference between pictures and products. Therefore • Reducing difference between pictures and products

  13. An our idea 3 for increase sales • Maybe, web page’s letters and pictures are small for housewives. Therefore • Magnifying them.

  14. What’s a silicon flex? • Feature : soft strong of heat and cold (ex.-50℃~250℃) • Shapes : ex.circle,diamond,…heart…etc • For cook : cake,jelly,chocolate,…etc

  15. An opinion Group 1 Kondo

  16. SWOTanalysis

  17. Strengths • What does the company do well? →I develop the sale in not only the store but also the net shop • Is the company have a strong in Its market? →Yes. There seem to be few people in the same profession. They can sell the whole Japan( Such as Tokyo).

  18. Strengths Does the company have a strong sense of purpose and the culture to support that purpose? →Yes. They can reduce the job space( Only 2 PC space ). They are young, and thereareeven few people but they are going to increase sales eagerly.

  19. Weakness • What does the company do poorly? →When they are busy , they can’t cope quickly and enough. Because there are few numbers of people. ☆But they ask their guests order to the delivery center on the telephone.

  20. Weakness • What problems could be avoided? →The selling is lower than normal’s it in August because it is hot. →An objection. difference photographｓ and real thing Damage

  21. Weakness • Does the company have serious financial liabilities? • 　　　　　　　　　　　　　　　→The roots of “the • large size ware" was • Matsuyama • Marusan！

  22. Weakness • Does the company have serious financial liabilities? →It was “large size ware” to have made the base of the company in afew intervalfrom founded.

  23. Weakness • Does the company have serious financial liabilities? 大判焼が大ヒットしたその後も　・　・　・『自動定量分割機』で特許取得Large size ware made a big hit; is ..afterwards 　　　　　　　　　　　　　　　　　　　　→It is the patent acquisition with "an automatic fixed-quantity divider“！

  24. Weakness • Does the company have serious financial liabilities? →It seems that there is not the serious debt from the above. And they have two own company Building.

  25. Threats • What are competitors doing well?

  26. Threats • What are competitors doing well? →They say “Do not forgive other flattery with 3 branches of production / wholesale / the retail!”.

  27. Threats • What obstacles does the company face? • Are there troubling changes in the company’ｓ business environment? → Risen in price of the wheat press profit.

  28. An ad banner

  29. ROI • cost →5,250yen／month (two rotation another company) 　　　　　　　↓×１２ 63,000yen／year 　　　　　　　↓×５　places 315,000yen／year

  30. Profit • Sales year ×　（１－Sale and administrative expenserate） 　　　　　　　　　　　＋ Sales year ×　（１－acost pricerate） = Profit

  31. Profit • 2.380.000.000yen ×（１－about　４０％） 　　　　　　　　　　　　＋ 2.380.000.000yen ×（１－ about　３０％ ） ＝ 2.380.000.000yen ×0,3 ＝714.000.000

  32. ROI • ROI＝利益 /投資額×100 • 714.000.000/315,000 ×100 →LargeProfitability!

More Related