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AP Micro Unit IV Review. 2014. What will a perfectly competitive profit maximizing firm do if the market price rises?. Increase production to where MC again equals MR (or P). How much economic profit will a perfectly competitive firm earn in the long run?. None – zero – zip….
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What will a perfectly competitive profit maximizing firm do if the market price rises? • Increase production to where MC again equals MR (or P)
How much economic profit will a perfectly competitive firm earn in the long run? • None – zero – zip…
Identify two common reasons why gov’ts will regulate monopolies. • Charge a higher price than the competitive market price, output doesn’t reach greatest social benefit, output doesn’t account for externalities
Identify two characteristics of a perfectly competitive industry. • Easy entry/exit, perfectly elastic demand for the firm, downward sloping demand for the industry, no product differentiation (homogeneous)
What is the relationship between price and MR for a perfect monopoly? How does this relate to socially optimal output? • P > MR for perfect monopoly, so MC=MR will stop short of socially optimal output (which is where MC=MB)
If price drops in a perfectly competitive market, a firm should only keep producing if… • Price remains higher than AVC (should shut down if you’re not covering AVC)
In perfect competition in the long run, ATC will equal… • MR and MC
Why are monopolistically competitive firms allocatively inefficient in the long run? • They charge a price greater than their MC
What is the simplest definition of productive efficiency? • MC=ATC (or minimum ATC – where marginal revenue product is same for all inputs) • Means the firm is producing in the most efficient manner
What is the simplest definition of allocative efficiency? • Marginal Cost = Marginal Benefit (often assume MB=P) • This means society is making best use of it’s resources – should also be where consumer & producer surplus are maximized
What impact would a per unit subsidy have on a monopolist? • Encourage them to increase output
What do gov’ts usually need to do if they want a monopoly to produce at a socially beneficial point where P is below ATC? • Subsidize them for the difference
What is the relationship between MC and minimum ATC for both purely competitive firms and monopolies? • MC will cross (=) ATC at minimum point
Firms in a monopolistically competitive industry create DWL because they… • Restrict their output level to maximize profits
What will happen to short run price and output if consumer income decreases? • Both will decrease, and in thelong run firms will exit the industry
What is the relationship between P and MR for the monopolist? • P > MR
What would happen to price and output in a perfectly competitive industry if it were taken over by a monopoly? • Price would go up, output quantity would decrease
Interedependence among firms is most strongly present in which market model? • Oligopoly
A perfectly competitive profit-maximizing firm will always produce where… • MC = MR (which will also equal P)
Advertising, product promotion, and changes in the real or perceived characteristics of a product refers to what type of competition? • Nonprice competition
Large number of firms and low entry barriers are characteristics of what? • Monopolistic competition
What is the process by which new firms and new products replace existing dominant firms and products? • Creative destruction
What distinguishes the short run from the long run in pure competition? • Firms can enter and exit the market in the long run, but not in the short run.
A firm can sell as much output as it chooses at the existing price if the demand curve is… • Perfectly elastic
When does a firm reach the break-even point? • Where the total revenue and total cost are equal
A monopolist is a "price _____. • maker
What happens to marginal cost when a monopolist is at the profit-maximizing output level? • Marginal cost exceeds price
What do economies of scale, the ownership of essential raw materials, and patents have in common? • They are all barriers to entry.
In the long run a pure monopolist will maximize profits by producing that output at which marginal cost is equal to what? • Marginal revenue
What happens to marginal cost when a monopolist is at the profit-maximizing output level? • Marginal cost exceeds price
What is the profit-maximizing output level produced by an unregulated monopoly? • Less than the socially optimal level, since the price paid by consumers exceeds the firm’s marginal cost
A firm will earn zero economic profits in long-run equilibrium if it sells its output in what kind of market? • Perfectly competitive
What will cause an unregulated monopolist to produce a more allocatively efficient level of output? • A subsidy that increases as output increases
Entry of new firms is most difficult in which kind of industry structure? • Pure monopoly
What market structure has many firms selling a differentiated product, easy entry & exit, and some control over price? • Monopolistic competition
What are the characteristics of an oligopoly? • A few large producers. • Homogeneous or differentiated products. • Control over price, yet mutually interdependent.
Why are firms in a monopolistically competitive industry inefficient compared with firms in a perfectly competitive industry? • They restrict their output level to maximize profits
True or false: It is always true that in both monopolies and perfectly competitive firms average total cost equals marginal cost when average total cost is a minimum. • True
What should a producer do in a perfectly competitive market, if the price falls, in the short run? • Continue to produce only if the new price covers average variable costs.
What are characteristics of a perfectly competitive industry? • New firms can enter the industry easily, there is no product differentiation.
In the short run, a competitive firm can determine the profit-maximizing (or loss-minimizing) output by equating: • Marginal revenue and marginal cost
Economic profits encourage firms to enter the market and losses cause them to exit. True or false? • True
In long-run equilibrium, in a purely competitive market , what happens to consumer and producer surplus? • Surplus will be maximized.
In which market models do demand and marginal revenue diverge? • Pure monopoly, oligopoly, and monopolistic competition
In the long run the price charged by the monopolistically competitive firm attempting to maximize profits will be equal to what? • ATC • Average Total Costs
What do concentration ratios measure? • The percentage of total industry sales accounted for by the largest firms in the industry.
If the price of a firm’s product is less than minimum AVC, what should they do? Why? • Close down. If they continue producing, their losses will exceed total fixed costs.