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Challenging Orthodoxy: Design-led Culture for Innovation in Tech Companies

This article explores how a design-led company culture is crucial for fostering innovation in tech giants like Microsoft, Google, and Facebook. By embracing a holistic approach to design that permeates the entire organization, companies can create a symbiotic environment where creative and engineering talent thrive. The discussion highlights the benefits of collaboration, addressing failures, and nurturing a culture that prioritizes creativity and inclusivity, particularly for individuals with dyslexia. Emphasizing the need for a shift in mindset, it advocates for a future where all employees contribute to meaningful design outcomes.

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Challenging Orthodoxy: Design-led Culture for Innovation in Tech Companies

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Presentation Transcript

  1. challenging the orthodoxy

  2. microsoftgooglefacebook?

  3. symbiosis

  4. dyslexia

  5. symbiosis

  6. terry widget

  7. benefits

  8. culture

  9. failure

  10. collaboration

  11. WWW

  12. My contention is that only a design led company culture, which runs right through the entire company, will enable truly innovative design, engineering and production to flourish in a exciting enjoyable symbiotic atmosphere.

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