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Understanding Prejudice: Theories, Causes, and Multicultural Challenges

This article delves into the complex nature of prejudice, exploring various theories and societal factors contributing to discriminatory attitudes. It examines social learning theory, which suggests that biases are learned from parents, peers, and media, while socio-economic contexts highlight how economic stress can lead to scapegoating. Psychological theories illustrate the human tendency to fear the unfamiliar and embrace group loyalty, often leading to racism and ethnocentrism. The content also prompts discussions on jokes and cultural perspectives as reflections of prejudice in multicultural societies.

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Understanding Prejudice: Theories, Causes, and Multicultural Challenges

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Presentation Transcript

  1. Society, Culture, and Discrimination Part III HSP3M

  2. Article • More on the challenges of multiculturalism

  3. Homework • Questionnaire on p. 229 “What do jokes say about prejudice”

  4. Homework • Read “Society Matters” on p. 228 and be prepared to discuss the question(s) at the end of each example.

  5. Causes of prejudice • Social learning theory • Socio-economic theories • Psychological theories

  6. Social Learning Theory • Prejudicial attitudes and beliefs are a result of socialization • Influenced by • parents • peers • Media • school

  7. Social Learning Theory • In what ways does the media reinforce stereotypes?

  8. Socio-economic theories • Social groups and economic circumstances contribute to prejudice • Ex: during a recession, people worry about their jobs, and develop negative feelings about immigrants • Other cultures as scapegoats

  9. Psychological theories • Human nature to fear what is different? • People may feel threatened by different perspectives • Cause them to question their own way of living, threatens self-esteem • Can be comforting to believe that “my team is the best” and cultivate an “us against them” mentality

  10. Psychological theories • Racism based on frustration, failure, sense of unfairness • Personality-based factors? • Aggression\hostility • Simplistic world view (black and white) • Ethnocentrism

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