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So What’s it All Mean?

So What’s it All Mean?. Assessing Change Association of Maternal and Child Health Programs Annual Meeting-Skill Building Session B3 — We Are All Part of the Solution: Creating an Environment of Change Karen Burstein, PhD, Lee Hunter, Kim Stamper

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So What’s it All Mean?

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  1. So What’s it All Mean? Assessing Change Association of Maternal and Child Health Programs Annual Meeting-Skill Building Session B3 — We Are All Part of the Solution: Creating an Environment of Change Karen Burstein, PhD, Lee Hunter, Kim Stamper Southwest Institute for Families and Children 20 February 2005

  2. Guiding Principles Around Social Change • Sustainability of social change is more likely if the individuals and communities most affected own the process and outcomes of their efforts. • Communities should be the agents and evaluators of their own change • Emphasis on outcomes should go beyond individual behavior to social norms, policy, culture and supporting environment • No gaps should exist between the issues defined and the outcomes measured. • When looking for change, be aware of subtle changes as well as the BIG differences SWI: 2005

  3. Measuring Social Change-Why Assess • Determine the progress of a project • Formative Evaluation • Participative- Who are the leaders, participants & constituents • What are the goals, short term objectives and timelines • What activities are implemented to meet these objectives • Determine the impact of a project on a specific problem or issue • Summative Evaluation • What are the outcomes of the activities- professional development? Pre- post tests; new health service? Improved health outcome; care coordination? Reduction in time to treatment • Determine the impact of a project on a group • Measure for Measuring Process/Outcome of Social Change • Measure of sense of community ownership • Improved Social Cohesion • Change in Social norms- participation, leadership, specific issues SWI: 2005

  4. WHO CONDUCTS ASSESSMENT • Members of the community who want to know how well their effort has achieved the objectives they set out for themselves and would like to share the results with the rest of the community • Self assessment of participation in the process SWI: 2005

  5. 2. External change agents involved in the process who need to document how well a community has performed to inform governments, funding agencies, and the community • Levels of pre-post participation • Feedback SWI: 2005

  6. 3. Social scientists who want to conduct systematic analysis of the relationship between the process and it outcomes across a sample of communities, in order to inform practitioners as well as other scholars • Participative observations • In-depth interviews with knowledgeable informants • Systematic focus groups SWI: 2005

  7. Assessing the Evaluation • Participatory Evaluation • How is/was the evaluation conducted? • Who is participating in the evaluation? • How are results being disseminated to the broader community • What was learned from the process? SWI: 2005

  8. Sources • Figueroa, M.E., Kincaid, D.L., Rani, M., & Lewis, G. (2002). Communication for Social Change Working Paper Series. Rockefeller Foundation and Johns Hopkins University Center for Communication Programs. Rockefeller Foundation. SWI: 2005

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