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GLOBAL RETAIL

GLOBAL RETAIL. Global Retail Departments Own & Operated vs. Franchise Stores Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping. Global Retail Departments. VP Global Retail. Business Controlling Development. Business

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GLOBAL RETAIL

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  1. GLOBAL RETAIL Global Retail Departments Own & Operated vs. Franchise Stores • Distribution Commercial Planning Visual Merchandising The Brand Ambassador Selling Programme Mystery Shopping

  2. Global Retail Departments VP Global Retail Business Controlling Development Business Development Training & Development Concept Management Merchandise Management Visual Merchandising

  3. Own & Operated vs. Franchise stores

  4. Distribution ECCO HQ Regional Offices Tanneries Shoe Factories

  5. Commercial Planning • The store as a Media

  6. Commercial Planning • Meeting the consumer buying behaviour

  7. Commercial Planning • The 4 levels of in-store communication

  8. Visual Merchandising • The 5 media/zones in the ECCO store

  9. Visual Merchandising • Window campaigns

  10. Visual Merchandising • In-store campaigns

  11. The Brand Ambassador Selling Programme

  12. Global Mystery Shopping Programme

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