1 / 15

Expectations in Tourism Benoit Duguay

This analysis explores why tourists choose specific activities and destinations, rooted in Maslow’s hierarchy of needs. It categorizes expectations into functional, symbolic, aspirational, sensory, financial, relational, societal, aesthetic, informational, and temporal. Each category elucidates the diverse motivations behind travel decisions, ranging from health and prestige to sustainability and sensory pleasure. By understanding these needs—like self-actualization and belonging—tourism marketers can better tailor their offerings to satisfy the complex desires of modern travelers.

rumer
Télécharger la présentation

Expectations in Tourism Benoit Duguay

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Expectations in Tourism Benoit Duguay April 30 2010

  2. Why does the tourist choose an activity or destination?

  3. Beauty Knowledge Self-actualization Self-Esteem Belongingness and love Security Physiological Maslow’s Needs Concept Needs according to Marketing Tiré et adapté de: Maslow, Abraham H.,1954 , Motivation and Personality, Harper and Row, New York, p. 80-107

  4. Every desire, decision or action is motivated by expects

  5. Functional Expects Requirements regarding the utilitarian aspects: • Health • Rest • Activities offered • Features included in the service

  6. Symbolic Expects Hyperlink Requirements regarding the expression of a connotation or an image: • Prestige of the destination • Life-Style • Wealth

  7. Aspirational Expects Requirements regarding deeply rooted aspirations: • Fantasies • Self-Image • Idealization • Self-actualization • Compensation for a weak Self-Esteem • Examples : • Pilgrimage to Saint-Jacques de Compostelle • Spiritual Tourism in Tibet Hyperlink

  8. Sensory Expects • Pleasure of consumption • Pleasure of the senses (tactile, visual, olfactory, auditory, gustatory) • Sensuality • Pleasant souvenirs Requirements regarding pleasure: Hyperlink

  9. Financial Expects Hyperlink Requirements regarding price: • Lowest price • Price VS service • Price VS quality • Price VS image

  10. Relational Expects Requirements regarding the nature of the relationship with the merchant or other users: • Very personalized service • « Self-service » • After-sales follow-up • User clubs, motorcycle for example

  11. Societal Expects • Preservation of resources • Reduction of pollution • Fair Tourism • Ecotourism • Sustainable Tourism Development Requirements regarding respect for the environment and populations:

  12. Aesthetic Expects Requirements regarding appearance: • Visual aesthetics, such as the beauty of landscapes • Function of cultural norms and personal preferences • Preserving the natural charm of some tourist (e.g.: silting of Mont St-Michel ) Hyperlink

  13. Informational Expects Requirements for obtaining information: • Information must be friendly, objective, comprehensive • Being informed more quickly and at your whim • Impact on organizational communications • For example, information concerning services included in a package

  14. Temporal Expects • Immediacy • Planning the purchase • Payment scheduling Time-related requirements:

  15. To learn more about Expects Blog «Talk about consumption» Hyperlink Books shortly to be translated in English Hyperlink Hyperlink Hyperlink

More Related