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Empowering Consumers: Key Insights for the Indian Retail Industry

In March 2014, the Indian retail industry faced significant changes as consumers increasingly demanded personalized experiences. This paper outlines five essential pointers for retailers: adapting to evolving consumer behaviors, embracing new consumption channels, breaking down traditional borders, recognizing that size doesn’t guarantee success, and fostering collaboration within the industry. By understanding and owning the customer experience, retailers can avoid commoditization and thrive in a competitive marketplace. RAI emphasizes the importance of balancing influencer, payer, and customer dynamics for success.

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Empowering Consumers: Key Insights for the Indian Retail Industry

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Presentation Transcript

  1. Welcome! March 2014

  2. Consumers are increasingly saying that the Future is about ME Serve me Empower me Listen to me Know me

  3. 5 pointers to Indian retail industry • Consumers are changing • Consumption patterns are changing thanks to channels • Borders are breaking • Size is no guarantee for success • The industry can thrive only by collaborating

  4. Winning in the market place Knowing the customer Owning the customer Not permitting the buying experience to be commoditized Balance between Influencer / Payor / Customer

  5. RAI’s Key Focus Areas

  6. We are grateful to our Partners & Associates whohave supported this summit.

  7. Retail Leaders Welcome!

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