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How Much Does Outdoor Digital Advertising Cost in Australia? A Simple Pricing Gu

Curious about the cost of outdoor digital advertising in Australia? This simple pricing guide breaks down what you need to knowu2014without the confusing jargon. From major cities like Sydney and Melbourne to regional spots, discover the key factors that affect pricing and how to make the most of your advertising budget.

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How Much Does Outdoor Digital Advertising Cost in Australia? A Simple Pricing Gu

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Presentation Transcript

  1. How Much Does Outdoor Digital Advertising Cost in Australia?

  2. - Outdoor digital advertising is growing fast in Australia - Knowing what affects cost helps you budget better Introduction - This guide explains outdoor digital screen advertising pricing clearly

  3. What Is Outdoor Digital Advertising? - Ads on digital screens in public areas - Found on roads, events, and shopping centres - Uses visuals and videos to capture attention

  4. What Influences the Price? - Screen Size: Bigger usually costs more - Location: CBDs are pricier - Duration: Longer campaigns can cost more - Time of Day: Peak hours may cost more - Content Production: Design adds to cost

  5. Size Matters - Medium screens suit shopping areas - Small screens for short, targeted ads - Screen size affects outdoor digital screen advertising pricing - Large screens provide broad exposure

  6. Location Impacts Cost - CBDs and busy zones = higher prices - Suburbs or regional areas are more affordable - Prices vary within cities too

  7. Campaign Duration & Schedule - Short-term for events/promotions - Longer ads build awareness - Peak hours (like rush hour) may cost more

  8. Real-World Example - Example: screen used at a public event - Week-long ad, both peak and off-peak - Pricing affected by location, size, and schedule

  9. Additional Costs to Expect - Support: Ongoing service if long-term - Ad Production: Creating visuals - Permits: Needed for public spaces - Set-Up: Preparing the screen

  10. - Define your ad goal - Balance cost and visibility Smart Budgeting Tips - Ask about multi-day deals - Include hidden costs like permits

  11. Cost Varies by Situation - No fixed price for all - Location, size, and duration matter - Outdoor digital screen advertising pricing is flexible

  12. What to Look for in a Provider - Transparent pricing - Easy content updates - Quality support - Experience with local areas

  13. Final Takeaways - Size, location, duration, and time of day affect pricing Size Get - Get multiple quotes Watch - Watch for extra costs beyond screen hire

  14. Next Steps - Define your goals - Pick the right size and location - Contact providers - Start planning your ad content

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