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Fundamentals of Business Systems

Fundamentals of Business Systems. Chapter 2. E-Business: How Businesses Use Information Systems. STUDENT OBJECTIVES. Identify and describe the major features of a business that are important for understanding the role of information systems.

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Fundamentals of Business Systems

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  1. Fundamentals of Business Systems Chapter 2 E-Business: How Businesses Use Information Systems Essentials of Business Information Systems, 7th Edition

  2. STUDENT OBJECTIVES • Identify and describe the major features of a business that are important for understanding the role of information systems. • Describe the information systems supporting the major business functions: sales and marketing, manufacturing and production, finance and accounting, and human resources. • Evaluate the role played by systems serving the various levels of management in a business and their relationship to each other. Essentials of Business Information Systems, 7th Edition

  3. STUDENT OBJECTIVES (Continued) • Explain how enterprise applications and intranets promote business process integration and improve organizational performance. • Assess the role of the information systems function in a business. Essentials of Business Information Systems, 7th Edition

  4. Information Systems Help Kia Solve Its Quality Problems • Problem: High level of defects in product, new government requirements for reporting defects. • Solutions: Improve quality and monitor defects so that defects and quality problems are easily identified. • Infogain data repository and Clarify CRM system link results in reduced costs and increased sales . • Demonstrates IT’s role in centralizing data, interfacing with customers, and improving production processes. • Illustrates digital technology’s role in improved quality and lower rate of defects leading to customer satisfaction and repeat business. Essentials of Business Information Systems, 7th Edition

  5. Information Systems Help Kia Solve Its Quality Problems Interactive Session: Kia Motors • Use the Internet to find the latest data on defects per vehicle in the automobile industry. Look for new articles on Kia’s use of information systems. • What new data are available? • Has Kia’s ranking changed? • If so, what factors may have contributed to the change? • What kinds of warranties is Kia offering on its vehicles these days? • How do these warranties affect Kia’s ability to be profitable? Essentials of Business Information Systems, 7th Edition

  6. Components of a Business A business is a formal organization that makes products or provides a service in order to make a profit. Organizing a Business: Basic Business Functions What’s missing here? • Four basic business functions: manufacturing and production, sales and marketing, finance and accounting, and human resources Essentials of Business Information Systems, 7th Edition

  7. Components of a Business Organizing a Business: Basic Business Entities • Five basic business entities: • suppliers, • customers, • employees, • invoices/payments, and • products and services Essentials of Business Information Systems, 7th Edition

  8. Essentials of Business Information Systems, 7th Edition

  9. Components of a Business Business Processes • What tasks does each employee perform, in what order, and on what schedule? • How are raw materials transformed into products? • How are orders fulfilled? • How are bills paid? • How are products marketed? • How are employees hired? Essentials of Business Information Systems, 7th Edition

  10. Components of a Business The Order Fulfillment Process Fulfilling a customer order involves a complex set of steps that requires the close coordination of the sales, accounting, and manufacturing functions. Figure 2-2 Essentials of Business Information Systems, 7th Edition

  11. Components of a Business Managing a Business and Firm Hierarchies • Senior management • Middle management • Operational management • Knowledge workers • Data workers • Production or service workers Essentials of Business Information Systems, 7th Edition

  12. Global environment factors Technology and science Economy Politics International change Immediate environment factors Customers Suppliers Competitors Regulations Stockholders Components of a Business The Business Environment Essentials of Business Information Systems, 7th Edition

  13. Components of a Business The Role of Information Systems in a Business • Information systems relate to the following business objectives: • Achieving operational excellence • Developing new products and services • Attaining customer intimacy and service • Improving decision making • Promoting competitive advantage • Ensuring survival Essentials of Business Information Systems, 7th Edition

  14. Types of Business Information Systems Systems from a Functional Perspective • Sales and marketing systems • Manufacturing and production systems • Finance and accounting systems • Human resources systems • Product development systems Essentials of Business Information Systems, 7th Edition

  15. Types of Business Information Systems Sales and Marketing Systems • Contacting customers • Selling products and services • Taking orders • Following up on sales Essentials of Business Information Systems, 7th Edition

  16. Types of Business Information Systems Manufacturing and Production Systems • Planning, development and maintenance • Production goals • Acquisition, storage and availability of production materials • Scheduling of equipment, facilities, materials, and labor Essentials of Business Information Systems, 7th Edition

  17. Types of Business Information Systems Finance and Accounting • Finance • Cash, stocks, bonds management • Capitalization • Accounting • Receipts, disbursements, depreciation, payroll Essentials of Business Information Systems, 7th Edition

  18. Types of Business Information Systems Human Resources Systems • Workforce • Attracting • Developing • Maintaining • Potential employees • Complete records • Compensation analysis • Training and development Essentials of Business Information Systems, 7th Edition

  19. Types of Business Information Systems Product Development Systems • To Create detailed digital product information • To Collaborate with distributed project teams, customers, suppliers, and partners • To Control content and automate processes • To Configure content to match products and services • To Communicate with people and other business applications Essentials of Business Information Systems, 7th Edition

  20. Types of Business Information Systems Systems from a Constituency Perspective • Transaction processing systems • Management information systems and decision-support systems • Executive support systems Essentials of Business Information Systems, 7th Edition

  21. Records daily, routine transactions such as: Sales orders Hotel reservations Payroll Employee record keeping Shipping inventory Operational managers need to track basic business activities Decisions are structured and predetermined Middle management monitor internal operations and relations with the external environment Incomes expenses Types of Business Information Systems Transaction processing systems Essentials of Business Information Systems, 7th Edition

  22. What would happen to UPS if its package tracking system were not working? What would airlines do without their computerized reservation systems? Types of Business Information Systems Transaction processing systems Essentials of Business Information Systems, 7th Edition

  23. Types of Business Information Systems Managing Employee Incentives: Wachovia’s Strategic Weapon See p. 52 • Read the Focus on Organizations and then discuss the following questions: • What problems did First Union and Wachovia face when they merged? • What solutions were available to Wachovia to solve its problems and meet its goals? • What did the TrueComp EIM system do for Wachovia? • How did the system benefit the business? Essentials of Business Information Systems, 7th Edition

  24. Types of Business Information Systems Interactive Session: Wachovia • Visit Wachovia’s Web site at www.wachovia.com • What is your impression of the site? Does it make you think “customer service” or “lean selling machine?” Is there a good balance? Why or why not? • What features of the site seem geared toward first-rate customer service? • Discuss whether Wachovia’s site would be appealing to you if you were looking to open an account, invest, or apply for a loan. Essentials of Business Information Systems, 7th Edition

  25. Begin Part 2 Essentials of Business Information Systems, 7th Edition

  26. Types of Business Information Systems Interrelationships Among Systems The various types of systems in the organization have interdependencies. TPS are major producers of information that is required by many other systems in the firm, which, in turn, produce information for other systems. These different types of systems have been loosely coupled in most organizations. Figure 2-13 Essentials of Business Information Systems, 7th Edition

  27. Systems That Span the Enterprise Enterprise Applications • Enterprise applications are systems that span functional areas and automate processes for multiple business functions and organizational areas; they include: • Enterprise systems • Supply chain management systems • Customer relationship management systems • Knowledge management systems Essentials of Business Information Systems, 7th Edition

  28. Systems That Span the Enterprise Enterprise Systems • Also known as enterprise resource planning (ERP) systems • Integrate key business processes of an entire firm into a single system enabling managers of large firms to assemble an overall view of operations • Alcoa used ERP to eliminate redundancies and inefficiencies in its disparate systems Essentials of Business Information Systems, 7th Edition

  29. Systems That Span the Enterprise Essentials of Business Information Systems, 7th Edition

  30. Enterprise Resource Planning:Includes MRP(II) • Enterprise resource planning (ERP) software helps integrate management, staff, and equipment, combining all aspects of the business into one system in order to facilitate every element of the manufacturing process. • ERP groups traditional company and management functions (such as accounting, human resources [HR], manufacturing management, and customer relationship management [CRM]) into a coherent whole. • Manufacturing management also includes inventory, purchasing, and quality and sales management. Essentials of Business Information Systems, 7th Edition

  31. Enterprise Resource Planning Business Drivers and Benefits ERP systems aid in the control and communication of business activities, such as • efficient handling of order processing and production scheduling • management and analyses of business processes within an interactive environment • synchronization of departmental activities (e.g., within human resources or finances) with the needs and output from production facilities • monitoring, sharing, and tracking of information throughout the organization Essentials of Business Information Systems, 7th Edition

  32. Enterprise Resource Planning Risks Organizations without effective ERP software run the risk of company-wide inefficiencies: • uneconomical use of resources • miscommunication between departments • errors in financial maintenance and production cost tracking Essentials of Business Information Systems, 7th Edition

  33. Systems That Span the Enterprise Supply Chain Management Systems • Aim to move the correct amount of product from source to point of consumption as quickly as possible and at the lowest cost • Used by firms to manage relationships with suppliers, purchasing firms, distributors, and logistics companies through shared information about orders, production, inventory levels, and more • Automate the flow of information across organizational boundaries Essentials of Business Information Systems, 7th Edition

  34. Systems That Span the Enterprise Supply Chain Management Systems Haworth’s Supply Chain Management Systems Essentials of Business Information Systems, 7th Edition

  35. Covisint Examples(Automotive Applications) Essentials of Business Information Systems, 7th Edition

  36. Systems That Span the Enterprise Customer Relationship Management Systems • Coordinate all of the business processes that deal with customers to optimize revenue and customer satisfaction, and increase sales • Sales, marketing, and service record data from multiple communication channels can be combined • Saab implemented CRM applications from Siebel Systems to achieve a 360º view of customers, resulting in a greater follow-up rate on sales leads and increased customer satisfaction Essentials of Business Information Systems, 7th Edition

  37. Systems That Span the Enterprise Customer Relationship Management Systems Essentials of Business Information Systems, 7th Edition

  38. Systems That Span the Enterprise Knowledge Management Systems wisdom Context independence • Intangible knowledge assets provide value to firms • Knowledge management systems manage the capture, storage, distribution, and application of knowledge so that it can be leveraged for strategic benefit Understanding principles Understanding principles knowledge Understanding patterns Understanding patterns Understanding patterns information Understanding relations Understanding relations Understanding relations understanding Data Essentials of Business Information Systems, 7th Edition

  39. Systems That Span the Enterprise Haworth Overhauls Supply Chain Management • Read the Focus on Technology and then discuss the following questions: • What problems did Haworth face? • How did they affect the way the company ran its business? • How did the company solve these problems? • What people, organization, and technology issues did the solution have to address? • How successful was the solution? Essentials of Business Information Systems, 7th Edition

  40. Systems That Span the Enterprise Intranets and Extranets • Technology platforms that increase integration and expedite the flow of information • Intranets: internal networks based on Internet standards • Extranets: intranets that are extended for authorized use outside the company • Intranets often utilize a portal • Extranets facilitate collaboration Essentials of Business Information Systems, 7th Edition

  41. Systems That Span the Enterprise E-Business, E-Commerce, and E-Government • E-business refers to the use of digital technolgoy and the Internet to drive major business processes • E-commerce is a subset of E-Business that involves buying and selling goods and services through the Internet • E-government refers to using Internet technology to deliver information and services to citizens, employees, and businesses Essentials of Business Information Systems, 7th Edition

  42. Essentials of Business Information Systems, 7th Edition

  43. The Information System’s Function in Business The Information Systems Department • Programmers • Systems analysts • Information systems managers • Chief information officer (CIO) • End users Essentials of Business Information Systems, 7th Edition

  44. The Information System’s Function in Business Organizing the Information Systems Function • Small companies often rely on a single person for information technology services rather than an information systems department • Some large firms with IS departments decentralize them so that each functional area of the business has its own information systems • Other large firms may depend on a central department that makes technology decisions for the entire company Essentials of Business Information Systems, 7th Edition

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