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INTRODUCTION OF BUSINESS

Explore the introduction of business with key figures like Jeff Bezos and Joseph Schumpeter's concept of creative destruction. Learn about stakeholders' influence, resources like employees and suppliers, customer importance, and achieving financial success. Discover the vision, mission, and indicators of business success.

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INTRODUCTION OF BUSINESS

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  1. INTRODUCTION OF BUSINESS “The Beginning Subject”

  2. “Jeff Bezos”

  3. JOSEPH SCHUMPETER (1954) Entrepreneur as innovator. He coined the phrase « creative destruction »

  4. WennekersdanThurik (1999)

  5. BUSINESS IS….? Bisnisadalahsuatubadanhukum yang menghasilkanbarangataujasa yang diperlukanpelanggan

  6. STEKEHOLDERS ORANG-ORANG YANG MEMPUNYAI KEPENTINGAN DALAM BISNIS, DIMANA MEREKA SANGAT MEMPENGARUHI HIDUP MATINYA SEBUAH BISNIS

  7. PEMEGANG KEPENTINGAN UTAMA DALAM BISNIS PEMILIK KARYAWAN KREDITOR PEMASOK PELANGGAN

  8. PEMILIK Seseorang yang membuatbisnispertama kali. Shareholder/pemegangsaham.

  9. KARYAWAN Dulu SDM hanyasebagaifaktorpenunjangperusahaan. Saatini, SDM sebagaikeunggulankompetitifperusahaan Asset perusahaan yang tidakbisaditiruolehpesaingadalah SDM. Yang akandilakukanpesaingadalahmembajak SDM kita yang berkualitastinggi • Kebijakan SDM (Ardyan, 2011) • The right man in the right place • Organisasimampumenangkapbakat-bakat SDM nyadanmengembangkanjiwakepemimpinandanjiwa entrepreneur pada SDM nya • Struktur yang fleksibel • Organisasiharusmembuatseluruh SDM nyauntukberfokuspadapelanggan • Evaluasikinerjasecaraperiodikdanpenetapanreward and punishment

  10. KREDITOR Kadangkalaperusahaanmembutuhkandanatambahanuntukmenambahpermodalan. • Contoh: Bank, BPR, Koperasi, BMT,Perseorangan.

  11. PEMASOK Pemasokadalahseseorangataubadan yang menyediakanbaikbahanmentahataubahanbakubagiperusahaan • Pemilihanpemasok yang tepatakanmembuatefisiensibiaya (Seringdipakaipadaperusahaan yang mengandalkan low cost strategy)

  12. PELANGGAN Item 1 Item 2 Pelanggan bukan pengganggu dalam pekerjaan kita, ia adalah tujuan dari apa yang kita kerjakan. Pelanggan adalah orang yang paling penting dalam perusahaan, baik secara pribadi ataupun lewat surat. Pelanggan tidak tergantung pada kita, kitalah yang bergantung padanya. Kita bukanmenolongdenganmelayaninya, tetapidialah yang menolongkitadenganmemberikitakesempatanuntukmelayaninya. Bean dalamTschohldanFranzmeier (2003) memberikangambarantentangapaitupelanggan: Pelanggan bukan orang yang diajak untuk bertengkar atau diadu kepandaian, tidak aka nada yang akan dimenangkan dalam pertengkaran dengan pelanggan Item 3 Item 3 Item 4 Item 5 Pelangganbukanorang yang diajakuntukbertengkarataudiadukepandaian, tidak aka nada yang akandimenangkandalampertengkarandenganpelanggan

  13. Model of the Path toward SuccesfulBusiness (Stoner, Fry, danHattwick) VISI Indicators of business success Assessing the environment and its impact Providing excellence in product and services Evaluating result and making changes

  14. A broad statement of what a business would like to achieve

  15. A broad statement of what a business would like to achieve

  16. VISI DAN MISI Model of the Path toward Succesful Business Indicators of business success Assessing the environment and its impact Providing excellence in product and services Evaluating result and making changes • Achieving financial performance • Meeting Customer Needs • Building quality product and services • Encouraging innovation and creativity • Gainning employee commitment • Diversity trends and issues • Economics Forces • Financial Markets and process • Global influence • Legal and Regulatory • Thinking strategically • Aquirring and using resources • Providing Value through quality products and services • Enhancing value through communicaion with customers • Integrating activities and encouraging commitment • Measuring performance • Promoting change and renewal

  17. VISI DAN MISI Model of the Path toward Succesful Business Indicators of business success Assessing the environment and its impact Providing excellence in product and services Evaluating result and making changes • Achieving financial performance • Meeting Customer Needs • Building quality product and services • Encouraging innovation and creativity • Gainning employee commitment • Diversity trends and issues • Economics Forces • Financial Markets and process • Global influence • Legal and Regulatory • Thinking strategically • Aquirring and using resources • Providing Value through quality products and services • Enhancing value through communicaion with customers • Integrating activities and encouraging commitment • Measuring performance • Promoting change and renewal

  18. VISI DAN MISI Model of the Path toward Succesful Business Indicators of business success • Achieving financial performance • Meeting Customer Needs • Building quality product and services • Encouraging innovation and creativity • Gainning employee commitment

  19. Achieving financial performance

  20. Meeting Customer Needs • Konsumenadalah raja • Kita harusmemahami motif pembeliuntukmembeliprodukdanjasakita • Motif Rasional • Motif Emotional • Timeliness

  21. Motif rasionaladalah motif yang didasarkanpadakenyataanseperti yang ditunjukkanolehpembeli faktor-faktorkualitas, pelayanan, danketersediaanbarang, keterbatasanwaktu yang adapadapembelimenjadipertimbangan

  22. Motif Emosionalmenimbulkanpembelianbarang-barang yang memperlihatkan status, kemewahanatau yang membuatseseorangmerasalebihnyaman.

  23. Timeliness Seorangpelangganmenyukaikecepatanbaikdalampelayananataupunketersediaanproduk

  24. Building quality product and services Facebook: Status dan comment Chatting danvideocall Iklan Timeliness Tehnologipencarianteman dll

  25. Encouraging innovation and creativity SCHUMPETER “Creative Destruction”

  26. Gainning employee commitment Indikatornya: Turnover pegawai Demonstrasi Pencapaian target

  27. VISI DAN MISI Model of the Path toward Succesful Business Assessing the environment and its impact • Diversity trends and issues • Economics Forces • Financial Markets and process • Global influence • Legal and Regulatory

  28. Diversity trends and issues

  29. Macro economics Economics Forces Unemployment: The ratio of the number people classified as unemplyoyed to the total labor forces Economic Growth: Increasing in sales for the average business Interest rate: The prices that individuals or business pay to borrow money Inflation: A general increase in prices or an increase in the price of most goods and service Fiscal Policy: The raising and lowering of taxes or government policy spending to influence growth, unememployement, and inflation Inflation: The changing of the money supply to change interest rates directly, thus influence growth, unememployement, and inflation Micro economics Demand, supply, equilibrium, etc

  30. GLOBALIZATION Why globalization is Important: The rise of foreign competition The Need to Control Cost Opportunities for Market Growth

  31. VISI DAN MISI Model of the Path toward Succesful Business Providing excellence in product and services • Thinking strategically • Aquirring and using resources • Providing Value through quality products and services • Enhancing value through communicaion with customers • Integrating activities and encouraging commitment

  32. VISI DAN MISI Model of the Path toward Succesful Business Evaluating result and making changes • Measuring performance • Promoting change and renewal

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