Premier Designs High Fashion Jewelry Hostess Booklet
Dear New Hostess, I am so glad that you have decided to have your own Premier Designs Home Show. You and your guests will have SO much fun with all of the jewelry! During your show, we will talk about fashion tips, new and innovative ways to wear your Premier jewelry and also allow your guests to experiment and try on the jewelry for themselves. We will definitely have LOTS of FUN! This notebook contains lots of useful information to help make your show a GREAT success. Please return it back to me the night of the show, so I may use if again for another hostess. (Possibly one of your guests will host a party herself!) I’m looking forward to working with you and helping you to earn TONS of FREE JEWELRY, which is certainly the BEST part! Please let me know if I can help to answer any questions before your show. I’m looking forward to seeing you soon! Best wishes,
THREE EASY STEPS TO A GREAT HOME SHOW! Our goal is for you and your guests to have fun at your show and for you to earn as much half-price and free jewelry as possible. You will accomplish this by following these steps: Things to do before the show: Step #1 – Personally invite each guest with enthusiasm! Remember, only 1/3 of those you invite are usually able to make it on the selected date. Over inviting is the key to attendance. You may want to tell your guests: • Premier offers high fashion jewelry with a guarantee against manufacturing defects. • 85% of the jewelry is priced under $35 • Assure your guests “there is no pressure to buy.” • There will be helpful hints on accessorizing • Your guests should wear solid color tops for trying on the jewelry. Step #2 – Obtain $100 in advance orders before the show It’s Worth Your Time! Personally pass the catalog around and point out the guarantees on the back cover. This $100 in advance orders guarantees you $80 in freejewelry! • The regular hostess reward of 30% of the $100 sales in free jewelry , plus a $25 bonus for getting the $100 in advance orders, plus a $25 bonus for having your show on the originally scheduled date. • Getting $100 in advance orders will qualify your show. (The deadline for advance orders is the night of your show.) Step #3 – Make 24-48 hour reminder phone calls. This will greatly affect your attendance! Many times people who intend to come or have responded will forget an are appreciative of the reminder. Phone verbiage: Simply say, “I’m looking forward to seeing you tomorrow at my jewelry show. Don’t forget to wear a solid color top. I’m counting on you to be a model. And, please feel free to bring a friend.” GET EXCITED! GET EXCITED! GET EXCITED!
2 3 Your Hostess Benefits You receive 30% of your *Total Sales in FREE JEWELRY! Example: $100 Total Sales = $30 in FREE JEWELRY $300 Total Sales = $90 in FREE JEWELRY $500 Total Sales = $150 in FREE JEWELRY *Total Sales includes: Advance orders, Home Show Orders, and Hostess ½ price orders You may purchase 4-8 items at ½ Price determined by the total Retail Sales of your Home Show! $100-$300 Retail Sales = 4 Items $300-$500 Retail Sales = 6 Items Over $500 Retail Sales = 8 Items You can earn $100 in Hostess Bonus Certificates for Premier Designs Jewelry! $25 – For holding a home show on originally scheduled date $25 – For having $100 in Advance Orders before your Home Show $25 – For having 10 adult guests in attendance at your Home Show $25 – For 3 future bookings from guests attending your Home Show 1 It’s as easy as 1, 2, 3 to fill up you Jewelry Box!
Frequently Asked Hostess Questions • Is there a minimum number of guests required to hostess a party? Absolutely not! Whether there are two guests or ten, your Premier Jeweler will come share fabulous jewelry and fashion tips for your guests. Remember though, you do receive a $25 bonus when you have ten or more adult guests. • Can I collect orders after the show? YES! You will still receive 30% of the total sales from your show, which will include all orders received in advance, during and after your show. • Do I receive the $25 on all outside orders of $100 or more? No. This $25 dollar bonus applies only to “advance orders placed prior to the start of your show. • How much will I owe for my “free” jewelry? As a Premier Hostess, you pay a $4 shipping fee and tax only – on your free and half-price jewelry. • What refreshments should I serve? The more refreshments you have, the lower your sales tend to be. I suggest a plate of cookies and soft drinks or coffee. Please avoid greasy and salty items as they tend to get on the jewelry. • Are children permitted to attend? Premier has no policy against children attending the show. However, please keep in mind that children can be distracting and ultimately affect the atmosphere at your show. • When is payment for product expected? It is Premier’s policy that payment be made at the show. Any advance orders must also be paid prior to the start of the show. • Is the jewelry in the catalog shown in it’s actual size? Yes! Unless otherwise noted to show detail. • What do I do at my show? Serve the refreshments as your guests arrive. Stay at the display table at shopping time, your guests will go where you go! Encourage your guests to book a home show of their own! • What does “closing the show” mean? Once all the orders have been collected, and sales have been totaled, your jeweler will have you choose your half price and free jewelry. This may be don in person or via telephone. • How long will it take to receive my order? Eight to ten business days. Orders are submitted to Premier Designs once all checks and credit cards have been processed.
Frequently Asked Guest Questions And Dealing With Guest Objections • What kind of jewelry is it? Premier Designs offers a line of high fashion jewelry, which make up 75% of the jewelry market. It can be spotted on fashion models, talk show hosts, politicians, and Hollywood stars! It gives you the versatility to create many different looks using the most basic wardrobe. • Will it turn? Do you usually have a problem with jewelry? All Premier Designs jewelry is made with actual layers of sterling silver and fourteen carat gold. Premier Designs has one of the highest standards in the industry and stands behind its product with a wonderful Golden Guarantee. • What is the average cost of Premier Designs? 85% of the Premier Design jewelry is $35 and under. (Jewelry ranges from $8 to $81) • How long is the show? By the time refreshments are served, the presentation is given, the jewelry is tried on and everyone has enjoyed each other’s company, plan on one and a half to two hours of fun! • Can I bring my childen? It’s Mom’s Time Out! Try to avoid having children 5 and under at the show. • If I can’t make the show, can you bring me a catalog afterwards? Absolutely! But, I can only receive extra credit for all sales made prior to the start of the show. Can I bring you a catalog so you can place your order before my show? • I already have SO much jewelry. That’s great! Maybe you’ll find something to update your jewelry wardrobe and mix and match with your other items. Will you be one of my models since you LOVE jewelry so much?! • I only wear the real thing! That’s wonderful! Premier Designs has found that women like you love their jewelry. Besides mixing fine jewelry with high fashion jewelry to get new updated looks, they love to travel with it. Their jewelry is designed to look like the real thing. • I’m allergic… Premier has something called soft spots. They cover the backs of earrings. • I’m sorry, but I’m really busy and can’t fit another thing into my schedule. I know how you feel. But, I’ve found that spending a little time on myself helps relieve my stress and is both relieving and revitalizing! Plus, you’ll get to spend time with other women and have a girl’s night out! Doesn’t that sound fun! You deserve a break – and it’s only a couple of hours, tops!
20 Reasons The Premier Opportunity May Be For You • You are your own Boss and YOU set your own hours • No inventory or quotas • No selling skills needed (Just show it and it sells itself!) • You can WEAR your samples • You do not have to deliver any of the jewelry • No territories for sales or sponsoring • Unbelievable Hostess Plan! • Premier PAYS for Hostess’ FREE Jewelry! • Outstanding quality product that ladies LOVE! • Incredible Golden Guarantee • Achievable contests for jewelry, trips, cash and more! • National Recognition for your achievements • Ground level opportunities • Your OWN independence! • Friendship with hostesses, customers, and other jewelers • Challenging, yet simple business • Home office support • Easy to use software program to process orders and keep track of expenses • Fun and easy to learn with great training, AND • EVERY SHOW IS PAYDAY! What do you think? If you or someone you know would like to explore Premier Designs and its wonderful opportunity, please let me know. I love referrals! Thank you for helping me and my business grow!
Potential Income in Premier Retailing – Average Gross Profit is approximately $200 per Home Show! 1 Home Show a month = $200 x 12 months = $2,400 a year 2 Home Shows a month = $400 x 12 months = $4,800 a year 4 Home Shows a month = $800 x 12 months = $9,600 a year 6 Home Shows a month = $1,200 x 12 months = $14,400 a year 8 Home Shows a month = $1,600 x 12 months = $19,200 a year * To build a great business, you need to hold 6 – 8 home shows a month Sponsoring – Average Active Jeweler will probably make you $50 - $65 a month! 1 Jeweler = $50 - $65 per month x 12 months = $600 - $780 per year 10 Jewelers = $500 - $650 per month x 12 months = $6,000 - $7,800 per year 25 Jewelers = $1,250 - $1,625 per month x 12 months = $15,000 - $19,500 per year 50 Jewelers = $2,500 - $3,250 per month x 12 months = $30,000 - $39,000 per year 100 Jewelers = $5,000 - $6,500 per month x 12 months = $60,000 - $78,000 per year 200 Jewelers = $10,000 - $13,000 per month x 12 months = $120,000 - $156,000 per year NOTE: These figures are for illustration purposes only and are not intended in any way to represent guaranteed income or profit. Think it’s too good to be true? It’s really not! According to the DSA (Direct Selling Association): 50% of representatives make less than $500 per year 40% of representatives make between $500 - $5,000 per year 90% of representatives make less than $5,000 per year If the average gross profit per Home Show is $200 and the average Jeweler does only 3 -4 shows a month, that equals $600 - $800 x 12 months = $7,200 - $9,600 a year! That means the average Premier Jeweler makes more than 90% of the other representatives in Direct Sales!!! What could you do with Premier? It depends on how much time you want to devote! 5 hours a week = Hobby Level (1 show, make a little extra money) 10 hours a week = Part Time (2 shows, make enough for bills, small items) 15+ hours a week = Full Time (3+ shows, replace full time income) Our Quick Start Program allows you to pay off your initial start up fee within 45 days or less! In this program, you also earn $200 - $300 in additional FREE JEWELRY to add to your kit! You could easily start making a profit within your first 30 – 45 days! * In most cases if you do 6 – 9 shows in 45 days, you should pay off your initial investment and turn a profit! For more information on this exciting opportunity to own your own business, please contact me at the information below: