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What is Sports Marketing?

Introduction. What is Sports Marketing?. What are you passionate about?. What is on your mind a lot? What do you most like to spend your time doing? For what will you prioritize time to make sure you can do it? What can’t you live without?. Group discussion:

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What is Sports Marketing?

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  1. Introduction What is Sports Marketing?

  2. What are you passionate about? • What is on your mind a lot? • What do you most like to spend your time doing? • For what will you prioritize time to make sure you can do it? • What can’t you live without? Group discussion: • Decide on your top three passions. • Draw a picture or something symbolizing your #1 passion and share it with the group.

  3. How many of you are addicted to football? Do you suffer from FWS (Football Withdrawal Syndrome) after the Super Bowl? Fanatics

  4. Reflect • How are sports fans different from customers? • If you get a good set of tires for your car, you are satisfied. What are you if your team wins? • Let me show you my new tires. • This last month I had the best electricity I’ve ever had. • Hey, let’s all go grocery shopping. I’ll set up the tailgating in the parking lot. • This morning I used Crest. Do you like Crest? When are you going to use Crest again? Do you think it will perform well again? Would you like to use Crest together? Where did you get that Crest jersey? • You repeatedly pay for cable. You are loyal to your anti-perspirant. You identify with your team.

  5. Who in here is indirectly promoting something by what you are wearing?

  6. Why are these the wealthiest franchises? How many of the top 20 are in the NFL? IdentificationPassionFansMediaSponsors

  7. And, the next 20….

  8. Let's see your passion pictures again… • Would you be willing to share your passion with others if it was completely socially unacceptable to everyone else? • How long could you hold out as a fan if none of your friends or family were fans? • How much better is it if friends and family are fans too? • Isn’t it vitally important that your future spouse share your passion for your team?

  9. Sports marketing is building a highly identified fan base such that fans, sponsors, media and government pay to promote and support the organization for the benefits of social exchange and personal, group and community identity within a cooperative competitive environment. So, is sports marketing different?

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