1. Expansion and globalization Expansion and globalization are becoming the norm to most companies of the today’s world. They have realized the need to go global, something that has helped them grow in terms of sales, clients of their business, and returns on investment. This essay will be analyzing two companies, Kentucky Fried Chicken and Tully’s coffee. Both are catering related enterprises with the former being a fast food chain and the latter offering coffee. Kentucky’s fried chicken have gone global, while Tully’s coffees is yet to go global. Kentucky’s fried chicken are over present in more than 118 countries across the world. This means that they have embraced globalization. One factor that has led them towards their success in going global is that they have embraced organizational change. They decided not to continue their culture of establishing branches in only one country. They tried their luck in several other countries, something that worked for them. The other factor is embracing diversity. Initially known for chicken and American dishes, they realized that they have to diversify and start cooking meals designed for different countries across the world. They did not have to prepare only chicken. There is a need for Tully’s coffee to go global since doing so will open up opportunities for them. They will defiantly get increased sales volumes by going global as compared to choosing to remain in the United States only and compete with other retailers in the country. Albeit the need and the lucrative benefits of globalizing, Tully’s coffee will be faced with a number of challenges in their quest to go global. They will have to get custom menus for different countries, and the costs of investment are very high. They will also need to have a very elaborate strategy, which will inspire this move. This will help them reduce the risks involved is franchising. This material was provided by https://mid-terms.com/do-my-excel-assignment/