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Latino No Fumes: A Demonstration Smoking Cessation Program for Hispanics ____________________________

Latino No Fumes: A Demonstration Smoking Cessation Program for Hispanics ____________________________. Authors: Cari Carter, MSW Leah Stroman, BA. Co-Authors. Jeremy Barbagallo, LPC Ellen Dornelas, Ph D Hartford Hospital, Preventive Cardiology Josefa Martinez, BA Marta Moret, MPH

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Latino No Fumes: A Demonstration Smoking Cessation Program for Hispanics ____________________________

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  1. Latino No Fumes:A Demonstration Smoking Cessation Program for Hispanics____________________________ Authors: Cari Carter, MSW Leah Stroman, BA

  2. Co-Authors Jeremy Barbagallo, LPC Ellen Dornelas, Ph D Hartford Hospital, Preventive Cardiology Josefa Martinez, BA Marta Moret, MPH Urban Policy Strategies

  3. Interventionists Leslie Escobales Sonia Gatzamides Brunella Iberolla Hartford Hospital, Preventive Cardiology

  4. Quitline Service Stacy Costello Connecticut Quitline

  5. Media Consultant Ana Alfaro & Fernando Betancourt Alfaro & Associates

  6. This project was made possible by a grant from: American Legacy Foundation

  7. Rationale • Hispanic/Latino population in the Northeast is growing rapidly • Virtually no smoking cessation programs are offered in Spanish • Little is known about whether the Hispanic population would take advantage of cessation services in Spanish

  8. Challenges • Creating a culturally appropriate tobacco cessation program • Raising awareness of availability of the bilingual cessation services • Attaining and retaining solid program enrollment

  9. The Program • Culturally Appropriate • Accessible • Affordable

  10. Cultural Considerations • Respeto (Respect) • Personalismo (Welcoming) • Confinaza (Trust) • Espiritismo (Body, Mind & Spirit) • Bochorno (Shame) • La Familia (Family)

  11. Translation Services

  12. Cultural Sensitivity

  13. Training • Existing CDC training materials were tailored to be appropriate for this program • Train-the-trainer session for counselors at a community-based health center

  14. Accessibility Location Location Location

  15. Meeting Location Considerations Safety Familiarity Public Transportation Friendly

  16. Affordable Free Counseling Services Free NRT

  17. Public Education Campaign • Radio, Television & Print Media • Flyers • Direct Mail • Educational Materials

  18. Print Ads

  19. Flyers • Program • Towns Served • Phone Number

  20. Direct Mail

  21. Educational Materials

  22. Collaborations • Latino & Puerto Rican Affairs Commission • CT Quitline & CT Department Of Public Health • Community-based Organizations • Local Media Outlets

  23. Connecticut Quitline An excellent source for intake process Available 24-hours a day Bi-lingual service available

  24. Participation • 252 people registered for 14 groups • More than 50% of the participants had >11th grade education • 66% were women • Ages ranged from 21-75 with a mean age of 42 years

  25. Evaluation • Urban Policy Strategies conducted a process evaluation to assess cultural competence of the program through qualitative data collection • Initial findings were incorporated into subsequent classes

  26. Community Outreach • Health & Cultural Fairs • Forums • Parades • Community-based Organizations • Coalition Partners

  27. Results • 66% of those registered attended 1 or more classes • End of treatment abstinence rates were 56% • 3 month quit rates were 22% • 6 month quit rates were 17%

  28. Conclusions • The project provides evidence that there is a need for smoking cessation groups offered in Spanish • Spanish smoking cessation programs will be utilized when they are delivered in a culturally appropriate manner

  29. Next Steps • Publish findings • Identify methods for continuation /expansion of this program

  30. Tips to Take with You • Culturally appropriate materials • Identify organizations with substantial relationships with the community • Incorporate cultural considerations into group cessation activities • Build partnerships with community organizations

  31. MATCH Coalition, Inc. 78 Beaver Rd. Wethersfield, CT 06109 (860)721-6888 www.matchcoalition.com Mobilize Against Tobacco for Children’s Health

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