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Communications Strategies

This session explores the critical importance of a well-structured communications plan for the Community Health Improvement Plan (CHIP). Presented by Jennifer Tinajero, M.B.A. from the Kansas Health Institute, the session covers key elements such as determining your audience, setting messaging goals, and the timing of the communications plan. It offers practical insights into report writing, dissemination strategies, and how effective communication can enhance stakeholder engagement throughout the CHIP process. Learn strategies to ensure your communications are clear, concise, and impactful.

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Communications Strategies

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Presentation Transcript

  1. Communications Strategies CHIP Learning Session # 2 • March 11, 2014 Jennifer Tinajero, M.B.A. Kansas Health Institute

  2. Why a Communications Plan?Report Requirements

  3. Why a Communications Plan? • Determine Your Audience • Who will be involved during the process? • Who will want the end product? • What does it mean to the community? • Determine Messaging Goals • What do you want to accomplish? • Timing of Communications Plan • Ideally in place before work begins • Critical element in the assessment process and its ultimate success

  4. Planning for CHIP Communications • During the CHIP, communications are essential during: • Priority setting (development of Priorities Fact Sheet) • Writing of report • Dissemination of report • Implementation of CHIP activities

  5. Priorities Fact Sheet • Document serves as group’s talking points • Overview of CHA/CHIP • Community participants • Key milestones • Selected priorities • Reasons chosen • What are the goals of each priority • Expected outcomes

  6. Report Writing • Need for clear, concise communication of your plan • Editing • Layout/graphics • Versions of work product (consistency) • Full report vs. “Reader’s Digest” version • Printed vs. online

  7. CHIP Sample #1

  8. CHIP Sample #2

  9. CHIP Sample #3

  10. Dissemination of Completed Report • Audience • County commissioners, community members, members of organizations involved in planning, media • Decide who gets what • Full report vs. short version

  11. Dissemination of Completed Report • Tactics • Email blasts, website posts, social media • Email campaign - Constant Contact, MailChimp (free) • Page or special tab on your website(s) – hospitals, local health department, library, or other stakeholders’ websites • Social Media – Facebook, Twitter, Linkedin, Blog, YouTube • Start social media groups

  12. Twitter

  13. Facebook

  14. Blogs

  15. Tactics - Media • Get press involved • Series of news releases with key takeaways • Pitch interviews locally and with state-level officials Partial sample press release sent via Constant Contact

  16. Tactics – Paper Distribution • Paper copy distribution • Placement of short version in same outlets where surveys were provided: • Health Dept.; hospital/clinics; grocery stores; libraries; post office Health Information Library Topeka and Shawnee County Public Library

  17. Implementation of CHIP • Present results of monitoring and evaluation • Local Board of Health meetings • Select ‘case studies’ of programs that are finding success • Keep the momentum (photos of people and activities, videos (YouTube)

  18. Questions?

  19. Kansas Health Institute Information for policymakers. Health for Kansans. www.khi.org

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