Consider the value of using online marketing to target a youth audience. You should refer to other media products to sup

1. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth audience are the most frequent target audience of online marketing campaigns. Specific Media Evidence Skins is a popular youth-based TV Show on E4. It was advertised on the MySpace Homepage, which is a music/social networking website marketed at a young demographic. The marketing campaign for skins cleverly tapped into the social networking phenomenon that billions of teenagers globally visit on a regular basis. Explain Since the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

2. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. It is mainly the youth audience who are online. POINT 1: Specific Media Evidence The youth audience go online as part as their daily routine. Facebook is the most popular social networking site and because of the youth based audience being digital native they are more likely to use Facebook rather than older people. Media institutions that are targeting a youth demographic are likely to use Facebook in comparison to something like the BBC news website to advertise. Explain

3. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. Convergence POINT 2: Specific Media Evidence The youth based audience are digital natives and would therefore be brought up with using this evolving technology. This gives media intuitions the opportunity to converge their adverts across the e-media platforms. For example x-factor is primarily a broadcast based show but to reach the youth audience they have an app, Facebook pages, twitter, YouTube videos or their performances etc. to get them interested and involved to watch the show. Because of the digital revolution, technology is evolving at a fast and broad rate. This means that there are many new devices that can have access to a wide range of apps on many different devices. Explain

4. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. COOKIES POINT 3: Specific Media Evidence Shopping sites use cookies that view what people are looking at and then can advertise this on anything such as Facebook. An example of this is if you view a specific product on very.co.uk, this and similar products will appear on Facebook and other websites that you view as their online marketing. Media institutions use cookies to see with their target audience (youth for example) are looking at, then can cater their likes into an advert to which will appeal to them. Explain

5. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 4: Specific Media Evidence Explain

6. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 5: Specific Media Evidence Explain