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Manage discontinued products in WooCommerce the right way! Avoid SEO loss and improve customer experience with smart strategies and our powerful plugin.
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HowtoManageDiscontinuedProductsinWooCommerce? Handlingproductsthatyoucan’tgetordon’tsellanymoreinyourWooCommercestore isliketryingtokeepyourhousetidywhilesomeonekeepsshiftingthefurniture.Such productswilllingerinyourshop,leavingyourcustomerspuzzledandsometimes makingyourstorelookmessy.It’snotthemostexcitingthingaboutrunninganonline business,butitisprettyimportanttokeepyourshopinshape. Imagineacustomerscouringyourstoretofindthatsomethingtheywantedtobuyisno longeravailable.Quiteannoying,isn’tit?Thatreallydoesnotonlydampenthe shoppingmood,butworse,itaffectstheperspectiveofthecustomerregardingyour brand.AndthatiswhytheWooCommerceproductshavetobeefficientlymanaged onceyoudecidetotakethemofftheheat.
Byhandlingtheseitemswell,youcankeepyourstorelookinggoodandmakesure yourcustomershaveasmoothshoppingexperiencewithoutanyhassles.The DiscontinuedProductsStockStatusProforWooCommercepluginbySaffireTechcan helpyoudothis.Let’sexplorehowyoucanusethisplugintomakemanaging WooCommercediscontinuedproductsinyourstoreeasierandkeepthatprofessional look. WhySimplyDeletingorHidingWooCommerce DiscontinuedProductsisDetrimentaltoYourSite’s Well-being WhenproductsinyourWooCommercestorebecomediscontinued,itmayseemthat deletingorhidingthemisaneasyandquickmistaketomake.Thiscan,however,lead tovariousunintendedconsequences. Firstoff,deletingproductpagescanseriouslyhurtyourSEOefforts.Eachproduct pageyou’vecarefullycraftedholdsvalue,includingbacklinks,pageauthority,and organictraffic.Bydeletingthosepages,youtakeawayallthathard-earnedSEO equity.Justvisualize,forinstance,thewebofconnectedpageswhichsuddenlyhasa partcutoutleadingtoadeadendforthoselinkstoyourdeletedpages,whichisnot beneficialforthehealthofyourwebsite. Moreover,fromauserexperienceperspective,brokenlinksand404errorscanbe incrediblyfrustratingtodealwith.Imaginethis:apotentialcustomerfindsalinktoyour product,anditreturnsa“PageNotFound.”Notonlywillitreflectpoorlyonyou,butit willlikelyalsosendyourpotentialcustomertobuyfromoneofyourcompetitors.
Simplyhidingproductswithoutanyexplanationisn’tasmoothmoveeither.Areturning customerwiththesamepurchaseinmindwouldbeleftconfusedorevenfrustrated whenitisdiscoveredthattheitemisnotavailable.Itislikegoingtoafavoritestoreand noticingthattheshelvesarestrangelybarewithnosignsorexplanations. So,insteadoftakingtheeasywayout,it’scrucialtomanagediscontinuedproducts thoughtfully.Usingtoolslikethe“DiscontinuedProductsStockStatusProfor WooCommerce”plugin,youcankeeptheseproductsvisiblebutclearlymarkedas discontinued.Thisway,youpreserveyourSEObenefitsandkeepyourcustomers informedandsatisfied. WhySimplyMarkingThemasOutofStockIsn’tEnough? Althoughmarkingadiscontinuedproductas“OutOfStock”appearstobeaneasy solution,itcreatesproblemsthatsubsequentlyreflectpoorlyonyourstoreandaffect customerexperience. Anout-of-stockWooCommerceproductstickermightmisleadcustomersintothinking theproductwillreplenishsoon.Whatifacustomeriseyeingaparticularproductonly tofindit’soutofstock?Theymightdecidetowaitforittoreturn,checkingback periodically.Whentheyfinallyrealizeit’sdiscontinued,thefrustrationcanleadto disappointmentandmistrustinyourstore’scommunication. Moreover,markingproductsas“OutofStock”isamissedopportunitytoguideyour customerstowardalternativeoptions.Insteadofleavingthemhighanddry,youcould referthemtosimilarproductsorevenupsellthemabetteravailableitem.Thismove helpspreserveyoursalesandelevateshowcustomersviewyourbusiness,showing themyoupayattentiontotheirneedsandwants.
Alackofconsistencyavailable,though,breedsdistrustinyourshop.Ifyouclearly communicatetheproduct’sstate,itbuildstrustwithbuyers.Ifcustomersknowexactly whattoexpectfromeverypurchase,theywillcertainlycomebacktoshopinyour store. Aspecialpluginsuchas“DiscontinuedProductsStockStatusProforWooCommerce” canhelpyoumoreeffectivelymanagediscontinuedproductswithinWooCommerce.It allowsyoutodeclareanitemcategoricallywithdrawnfromthepurchase,provide alternativesuggestions,andcreatestherightenvironmentforthestoretofeel trustworthyasaprofessionalestablishment.Thatwouldlargelypreservetheworkyou wouldhavedoneforSEOwhileallowingyourcustomerstohaveafastandpleasant shoppingexperience. TheProperMethodforManagingWooCommerce DiscontinuedProducts DealingwithdiscontinuedproductsinyourWooCommercestoreissimplyaboutbeing honestandprovidinghelpfulinformationforyourcustomers.Letmebreakdownthe bestwaytodo it: First,you’vegottoclearlymarkdiscontinueditems.Thatsetsproperexpectationsand preventsconfusionfromsettingin.Acustomerwhoseesthediscontinuedmarkknows theproductisnolongeravailableandshallneverberestocked.Thisonestepdoes wonderstobuildtrustwiththecustomerandensureaseamlessshoppingexperience. Next,considermakingsuggestionsforalternativeproductsorcategories.This generatescustomerengagementandcreatesanewsellingopportunityfromtheone thatwasalmostlost.Directingcustomerstosimilaritems,orupsellingthemtoabetter
one,addsanicetouchtoproductdiscontinuitybyshowingthemthatyoucareabout theirbusinessandwanttohelpthemintheirsearchforaproduct. Toensureefficiencyintheprocess,theDiscontinuedProductsStockStatusProfor WooCommercepluginfromSaffireTechmakesforareallyawesomeplugin.Ithelps youwithmarkingproductsasdiscontinued,setcustomWooCommercestockstatus, andthenprovidescustomernotificationswhentheproductisdiscontinued.Iteven helpsyouwithsuggestingalternatives,sothecustomerisneverlefthanging. Bydoingallofthat,youcankeepyourstoreprofessionalandorderly,whilekeeping yourcustomersinformed,happy,andloyal.DiscontinuedproductsinWooCommerce aren’tahassletohandle—theycanbeaneffortlessprocessifyouhavetheright approachandtools. DiscontinuedProductsStockStatusProforWooCommerce DiscontinuedProductsStockStatusProforWooCommerceisanessentialpluginfor WooCommercestores,offeringrobustfeaturestoefficientlymanageproductsthatwill neverberestocked.
Herearesomeofitsnotablefeatures: LabelasDiscontinued:Effortlesslytagproductsas‘Discontinued’inyour WooCommercecatalog.Thisfeaturehelpstomanageitemsthatwillnolongerbe available,withoutlosingpotentialsalesorSEOtraffic. AutomaticDiscontinuation:Getproactiveandimplementthresholdsforstoppinga product.Byputtingathresholdoftenunits,theproductstatuswillautomatically changetodiscontinuedwhenitreacheszerostock. CustomMessages:Writecustommessagestoinformpotentialbuyersthataproductis discontinued.Thishelpsredirectcustomerstosimilaravailableproducts,aidingin recoveringlostsalesandretainingSEOvalue.
SupportforAllProductTypes:Thispluginsupportsallproducttypes,includingsimple, variable,andgroupedproducts,ensuringcomprehensivecoverageforyour WooCommercestore. Generalvs.SpecificMessaging:CreateUniversalNotificationsforAllDiscontinued ProductsorCustomizeMessagesforIndividualItems.Thisflexibilityensuresclear communicationwithyourcustomersaboutproductavailability. Thispluginisdesignedtoenhanceyourstore’sfunctionalityandimprovecustomer experiencebyprovidingtransparentcommunicationregardingWooCommerce discontinuedproducts. Here’sHowtoUsethePlugin Togetstarted,youneedtofirstinstallthe“DiscontinuedProductstockstatusPro” plugin.Ifyouhaven’tdonesoyet,pleasepurchasealicensefirst. Step1:InstallandActivate GotoyourWordPressdashboard,Plugins->AddNew,thenclickonUpload.You’ll needtouploadtheZIPfileofthedownloadedpluginhere.
Step2:WooCommercesettingspage NowinyourWordPressdashboard,navigatetothesettingspagethrough WooCommerce’s menu. IntheDiscontinuedProductStockStatusSection,youwillseeallthenecessaryglobal settingsforadiscontinuedproduct.
Step3:SettingUpaProductasDiscontinued NowmoveontotheProductspage.Chooseanyproductyouwanttodiscontinue. Clickon‘Edit’product.
Ifyourproductisasimpleproduct, NavigatetotheInventorytabwithintheProductDatametabox. Withthepluginactive,youwillseea“Discontinued”WooCommercestockstatus available.SelecttheDiscontinuedWooCommercestockstatusandhitthesavebutton.
Ifyourproductisavariableproduct, GototheDiscontinuedProductssectionwithintheProductDatametabox. Selectthecheckboxlabeled‘DiscontinuedProduct‘tomarktheproductas discontinued.AndclicktheUpdatebutton. InyourProductspage,itshouldreflectitlikethis:
Step4:CustomDiscontinuedMessages Openthe‘Edit’pageoftheproductyouwantthecustomdiscontinuedmessage displayedon. NavigatetotheDiscontinuedProductstabinthesameProductDatametabox.Select the‘ProductSpecificMessage’fromthedropdown. Afterthis,aneditorboxwillappear.Hereyoucantypeinyourcustommessagefor yourDiscontinuedproduct.Hittheupdatebuttononcedone.
NowtosetupSimilarproductsforyourdiscontinuedproduct,gototheEditproduct. AccesstheDiscontinuedProductssectionwithintheProductDatametabox. Clickthecheckbox-“AddSimilarProducts”. You cantypeintheHeadertextandselect theproductsyouwanttoshowonyourdiscontinuedproductasSimilarproducts.
Conclusion ManagingdiscontinuedproductsinyourWooCommercestoreiscrucialtomaintaina smoothshoppingexperience.DeletingorhidingtheseproductscanharmyourSEO, createbrokenlinks,andfrustratecustomers.Markingthemas“OutofStock”can misleadcustomersandresultinmissedsalesopportunities. Instead,clearlymarkproductsasdiscontinuedandsuggestalternativeoptionstoguide yourcustomers.Usingthe“DiscontinuedProductsStockStatusProfor WooCommerce”pluginbySaffireTechcanhelpyoumanagethiseffectively.Theplugin allowsyoutosetcustomWooCommercestockstatus,automatenotifications,and handlebulkmanagement,keepingyourstoreorganizedandyourcustomersinformed. Byfollowingthesestrategies,youcanensureapositiveshoppingexperience,retain customertrust,andcontinuetodrivesalesevenwhenproductsarenolonger available.