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LongHorn Steakhouse & Orange Ginger Lemonade Initially launched as a 10 week promotion PowerPoint Presentation
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LongHorn Steakhouse & Orange Ginger Lemonade Initially launched as a 10 week promotion

LongHorn Steakhouse & Orange Ginger Lemonade Initially launched as a 10 week promotion

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LongHorn Steakhouse & Orange Ginger Lemonade Initially launched as a 10 week promotion

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  1. LongHorn Steakhouse & Orange Ginger Lemonade • Initially launched as a 10 week promotion • During promotion LongHorn served a total of 326,400 drinks in 400 restaurants • 816 drinks per week average • Units averaged 12 drinks per day • Priced at $2.65 per drink • LTO extended into September due to success

  2. Island Oasis Enhanced Beverages Building Incremental Sales! • Currently developed two flavors, Lemon Ginger and Strawberry Jasmine. • Lemon Ginger: Balance of fresh lemon with a hint of ginger in the finish. • Strawberry Jasmine: Strawberry forward notes with Jasmine subtle undertones. • Product developed & targeted as a natural alternative for consumers currently ordering tap water. • Flavor development to compliment featured menu / flavor profiles • Additional flavors as well as caffeine free versions can be developed • Serving Suggestions: • Could be enhanced with other fruit flavors / purees • Served as a cocktail, frozen or over ice • Served with Real fruit in glass ( frozen blueberries or raspberries) • Product Details: • Made with juice, natural flavors, vitamins B & C, ginger, ginseng and caffeine • Aseptically Packaged 6/48 oz. per case • Could be formulated as a concentrate or Ready to Pour