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E-Cards

E-Cards. Using a thoughtful tool to communicate with all of your audiences. Introductions. Thomas Marrone Manager of Web Design & Support Lenell Hahn Assistant Director of Admissions for Communications. About Southeast. Southeast Missouri State University, located in Cape Girardeau, MO

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E-Cards

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  1. E-Cards Using a thoughtful tool to communicate with all of your audiences

  2. Introductions • Thomas Marrone • Manager of Web Design & Support • Lenell Hahn • Assistant Director of Admissions for Communications

  3. About Southeast • Southeast Missouri State University, located in Cape Girardeau, MO • Type: Comprehensive Public University • Founded: 1873 • Beginning Freshman: 1,848 • Total Enrollment: 10,814 • Average Class Size: 25-30 • Student to Faculty Ratio: 18 to 1 • Academic Areas of Study: 200 • Student Organizations: 120

  4. E-Cards? Really? • E-Cards are “Web 0.5” – a basic tool • Might seem “kitschy” or “been done”…… but it really is the thought that counts. • Attention to quality and detail can promote your brand and elevate your E-cards from “quaint” to “cool.”

  5. Our E-Cards for the Public • We have designs publicly available for: • Major holidays • University-related occasions • Move-in • Sporting events • Commencement • General greetings • Birthdays • Get well soon • Just saying “hi” • Thank you

  6. Some Examples

  7. Variety of Designs

  8. Promote! • Make sure people know they’re available by stealing some space on your landing pages every now and then.

  9. E-Cards for Admissions • Personalized “Greeting” cards from each of our counselors. • Card to inform students of upcoming events: • Upcoming High School visit by Counselor • Freshmen Orientation • High School Guidance Counselor training • Card congratulating H.S. Graduation

  10. Admissions E-Cards

  11. Feedback • E-mail notification list the sender’s address in the “from” field, so students reply directly to the counselor. • Student replies: • “Aww thank you! I am very excited about starting in the fall! I can't wait!” • “Ms. Hahn, Thank you for the card. It was so cute!” • “Hi Alisa! Are you the admissions counselor taking over for Mandi? Thanks for the card! Can't wait to meet you when I come down in less than a month! So excited!” • “Thanks a lot for the birthday card. I really appreciate it!”

  12. Our Software • Greetingcard Pro • Cards posted on automatically generated Web pages • Cards separated by categories • E-mails contain only link to image • Allows HTML formatting of: • E-mail sent • Card, category pages • Can imbed JPG, PNG, GIF, or Flash SWF • Supports MIDI music files • Saves all messages sent in a database for review • Tracks statistics of cards sent and e-mails sending them • Runs on Windows server (not Linux)

  13. Resources • http://redhawks.semo.edu/greetingcardpro • www.semo.edu • http://www.greetingcardpro.com/ • Thomas Marrone: tmarrone@semo.edu • Lenell Hahn: lhahn@semo.edu

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