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It has been Said that almost 92.5 to 97 percent people in India Use google as the Preferred search engine. If someone is new in SEO and don’t know about how to start and where to start. The words like keyword density, bounce rate, indexing rate can sound like (Hell) for new user.<br><br><br><br>
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Google Search, also referred to as Google Web Search or simply Google, is a web search engine developed by Google LLC. It is the most used search engine on the World Wide Web across all platforms, with 92.74% market share as of October 2018, handling more than three billion searches each day. Hence Google decides to provide various tools. Whether you are a new user in SEO, Google has many tools available to guide SEO beginners in a proper manner.
1. Google Keyword Planner: In SEO keyword are the key words and phrases added in web content which make it possible for people to find your website through search engines. By using Google Keyword Planner you can search words or phrases which are related to your business or product or services. Keyword planner helps to find the most relevant keyword to your business, you can choose this keyword to add your plan.
There are lots of benefits about the Google Keyword Planner: • Keyword planner works as a detective to tract your competitor’s keywords. • In keyword planner, you can search keyword, location wise. • You can search long tail keywords as well as short tail keywords. • Google keyword planner search local keywords faster.
2. Google Analytics: Google analytics is a tool which offered by Google to help you to evaluate your website traffic. It is a free web analytics tool. Benefits: • Target your online Traffic • Evaluation of traffic flow through your website • Google analytics offers a many feature by using that you can track campaign. • You can create filter to get an exact report or customized data. • It is free to use and doesn’t need any maintenance.
3. Google Webmaster Tool: Google Webmaster tool is also called as Search Consol. Google webmaster tool is a set of tools which help you to communicate with the Google. • This tool gives the latest data about internal links & incoming links. • If there is an issue about crawl error, this tool sends notification. • This tool shows targeting keywords and how efficient they are. • This tool gives the report of indexing and crawling activity.
4. Mobile Speed Checker Tool: In today’s world, maximum people are spending their most of time on mobile. If they have to check any website, they directly check it on mobile. In this case if your website is not mobile friendly then it is not good for your website. If the website loading time is more on mobile, it will responsible for increasing bounce rate and that is very bad for website. So your website should need to be mobile friendly. And website loading time should not be more than 4s.
5. Google Trends: In today’s world trend is a very big thing for people. Google trends is the tool which analyzes demand of top search queries in Google search engine across various regions and various languages. • If you have to increase traffic or lead on your site then you need to use best keyword and phrases. So by using this tool you can find famous and best keywords. • If your website lay down because of old article then this tool will be very helpful to you to find latest article topic. • By using this tool we can track our competitor’s keywords. • By using this tool we can track the user’s interest as per location, region, language.
6. Google Sitemap: Increasing search engine rank is a big challenge. For increasing search engine rank make sure your all website content is correctly indexed by search engine. • Sitemap helps Google to find your content: • To search website or content search engine use backlinks or external links if your website is new ten it can take a long time to create backlinks, but if you have sitemap on your website it will help you to crawl and indexed your website. • Sitemap improves the quality of crawling and indexing: • If your website is new then you need to keep updating and modifying your website to maintain high ranking. At that time you need to submit a new sitemap to Google for better crawling and indexing. • By submitting sitemap to Google, Google webmaster tool provides number of reports of your website.
