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Using Your Website to Deliver Your Program. Presented by: Jordan Dossett, Creative Director Antharia // Solving the Web one page at a time! www.antharia.com jordan@antharia.com. The Web is the “be all and end all most powerful medium for getting your organization’s message out there.”
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Using Your Website to Deliver Your Program Presented by: Jordan Dossett, Creative DirectorAntharia // Solving the Web one page at a time!www.antharia.comjordan@antharia.com
The Web is the “be all and end all most powerful medium for getting your organization’s message out there.” Ok, how was that for a blanket statement? So you’re sitting there wondering... “now, what” or “I knew that, so what can I possibly do?” In this session, we will take a look at ways you can use the Web to deliver your program, message, campaign or whatever else you may need to communicate. The Power of the Web
It may seem simple, but before you can get too far down the road of delivering your program or message, you need to be able to easily and quickly define your message or program. To help you visualize this, we will take a look at some organizations that have taken their program to the Web and gotten positive results: Prince George’s County Humane Society // SPCA Planned Parenthood Federation of America, SaveRoe March for Women’s Lives // March on Washington Climate Policy Center National Women’s Health Network Define Your Program
Looking for a way to increase pet adoptions, foster collaboration and revenue, Prince George’s SPCA / HS leveraged the power of the web by providing: Meet a PetOnline bios for pets and their personalities. Includes pictures and integration with national pet directories such as PetFinder.com. Interested adoptive families can then complete an online pet application that will be processed and sent on to the pet’s foster parents immediately. Foster Handbook & CenterOnline foster center for collaboration and distribution of information. The complete foster handbook, select phone numbers and key information can be found in the Foster Center. Affiliate AdvertisementsTo increase revenue, PGSPCA makes use of a large affiliate program with banner ads for PetSmart, Low Cost Spay/Neuter Clinic and more. Each ad generates revenue and enhances the user’s experience by providing quick access to services, discounts and information. PGSPCA
As one of the world’s largest and most visible organizations dedicated to the reproductive rights of individuals and communities, PPFA’s SaveRoe project needed a site that would engage and encourage, as well as inform and vitalize visitors. Now What? // Daily BlogWith information in mind, SaveRoe boasts a daily Blog written by one of PPFA’s dedicated staff members. The blog not only provides information to visitors, but welcomes them to provide feedback and receive a subscription to blog listings. Adding a blog can invite repeat visitors to your site, but be sure you have the resources to provide the information. Download Activist MaterialsIn an effort to foster community involvement, SaveRoe makes activist materials available for download. This promotes unity and activism within their core demographic. Join Action NetworkBy inviting visitors to Join the Action Network, individuals can become rapidly involved in community and national events. PPFA // SaveRoe
Gathering over one million people in Washington, DC takes more than just a website, but at the core of this gathering was a powerful site that enabled visitors to sign up, donate, become involved locally within their communities and connect with others in their area traveling to the event. Sign Up // Get InvolvedAllowing site visitors to take action and sign up or get involved with the march right away provides for less site abandonment. March organizers then had an advocacy messaging system built with the ability to email attendees by state and zip code, allowing local people to connect and learn more locally. Donate By accepting online donations, march organizers were able to raise money from both attendees and those unable to attend. Individuals and organizations world wide were able to donate anywhere from $10 - $1000. Tell Your Friends When you find a visitor that is passionate about what you do and what you represent, empowering them to Tell 10 Friends or simply Tell A Friend can help your program and message get out to a larger audience. March for Women’s Lives
When your organization’s mission is in the details you provide, Climate Policy Center looked for ways to educate and involve its site visitors. Join Our Mailing List By inviting site visitors to join their mailing list, CPC not only collects the email and mailing addresses of visitors really interested in learning more, they provide the psychological look and feel of a welcoming organization. What’s New? // Upcoming Events Due to the wealth of resources and information CPC provides, they often hold free seminars and events on climate policy issues. By moving these events to the home page and not hiding them 2-3 clicks away, site visitors are welcomed and encouraged to attend events. White Papers If your organization provides a large number of resources, promoting them on the home page or in the navigation bar of your website you make it easier for your visitor to find information on your program and message. By placing white papers on the home page, visitors can quickly link to the most recent report. Climate Policy Center
Providing hundreds of resources on a variety of women’s health issues, all with less than a handful of staff members, is a perfect example of a smaller nonprofit making big impressions and providing vast resources. Online Publications If your organization has publications that are free or for sale, putting them up on your site will help promote your program’s message and potentially boost sales. Health Alerts Providing site visitors with immediate and free access to sensitive and timely issues, such as NWHN’s health related issues and alerts, will boast an increase in visitor retention and loyalty. Members Only Resources If your member base and budget can afford it, a members only area can be a vast and valuable way to increase site visits, donations and promotions. National Women’s Health Network
All of the examples we have shown you can be implemented on your site to help get your program and message out. We realize that some of the solutions we showed you involve larger resources, but there are some things that we feel a webmaster or staff member with some basic HTML can implement. We consider these your Cost-Effective Solutions: 1. Consider a BLOG. If you can not afford a custom solution such as the one SaveRoe has implemented, take a look at Blogger.com, a free alternative. Adding a blog can to your site can let your organization’s personality shine. It welcomes and invites visitors and increases visitor retention. 2. Add a resources section. By providing your visitors with free information based on your mission and area you serve, you increase visitor loyalty. Take National Women’s Health Network, by providing key health information all in one place they save visitors from traveling to various sites on the web and increase the possibility of visitor loyalty. 3. Join your mailing list? If your organization has something it wants to send out, invite people to join your mailing list… you will be surprised how fast the number of people signed up to hear from you grows. Cost-Effective Implementation
Well, I believe that the best way to get the most from any session is to talk, so let’s open this up and talk. What’s your program, message or campaign? What are you currently doing to increase your site visibility? What have you seen here today that you want to implement? Who are your core site visitors? What will they benefit from? Ok, Now What?
