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Automotive Industry in Hungary

Automotive Industry in Hungary. Main topics covered. About the automotive business in Central- and Eastern Europe Facts and figures on the Hungarian automotive (parts) industry The largest automotive companies in Hungary A bout Clusters – General introduction of the concept

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Automotive Industry in Hungary

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  1. Automotive Industry in Hungary

  2. Main topics covered • About the automotive business in Central- and Eastern Europe • Facts and figures on the Hungarian automotive (parts) industry • The largest automotive companies in Hungary • About Clusters – General introduction of the concept • The Pannon Automotive Cluster (PANAC) • The goals of PANAC • The company network of PANAC

  3. 100 km 200 km 300 km 400 km Central East European concentration of OEM’s (car and engine plants) • By 2006 • Approx. 4-5 million cars in CEE • Approx. 900.000 cars within 120 km of Györ • Approx. 2.5 million engines within 160 km of Györ • Approx. 3.5 million engines within 300 km of Györ ?

  4. Automotive investments in Eastern-and Central Europe Poznan: Volkswagen (VW) Existing factory for 40 000 commercial vehicles, Under further development, M 600 € Gliwice: Opel (General Motors) New factory, Current production 85 700 cars, Extension planned M 500 € Investment Warzawa: Fiat New factory for currently 158 000 cars, Under further development M 1 000 € investment Tychy: Daewoo New factory, current capacity 25 000 cars, under further development, M 400 € invest Mladá Boleslav: Skoda (VW) Existing factory for 442 500 cars Zilina: Hyundai, Kia New factory for 2005 Capacity 300 000 cars M 700–1 100 € investment Kolin: PSA and Toyota New Factory for 2005 300 000 Cars East Slovakia: Rover New investment in preparation Bratislava: Volkswagen (VW) Current operations 225 400 cars Porsche Cayenne, Touareg, Polo, Golf, under further development Trnava: PSA (Peugeot/Citroen) New factory for 2006 Capacity 300 000 cars M 800–900 € investment Györ: Audi (VW) Current operations 1 600 000 engines and 53 600 cars under further development Esztergorn: MSK (Suzuki) Current capacity 84 600 cars By 2005 capacity 200 000 cars Novo Mesto: REVOZ (Renault) Current operations 125 700 cars Under further development Pitesti: Dacia (Renault) Current operations 57 300 cars Sources: Die Zeit, Der Spiegel, FhG-IPA, own sources, company information, EU

  5. The Hungarian automotive sector in Numbers • Production Value • 6.44 Billion USD (2001), approx. 9 Billion in 2004 • 14% of the total Industrial Production ; 31% of the machining industry • Total number companies: ~ 280-300, approx. 350 in 2004 • Number of companies with system certificates: ~ 240 companies • Advanced automotive systems in place: ~ 120 companies • Total number of employees: ~ 90.000 people • Export ratio: above 90 % • Most important export market: European Union • Significant ratio of foreign ownership: above 80% • Approx. 10% of the total FDI, approx. 10 billion Euro in automotive field

  6. The Hungarian automotive sector in Numbers • Car and engine production @ Hungary • Car manufacturing, assembly • Magyar Suzuki Rt, ill. Audi Hungária Motor Kft • Suzuki: approx. 100.000 pcs – 2005 approx. 240.000 planned for 2005 • Audi: TT, earlier A3 and S3, yearly 35-40.000 pcs • Engine manufacturing • Audi Hungária Motor Kft. – 1.400.000 engines per year • Opel Magyarország Kft. – 400.000 engines per year • Regional engine production concentration!!!

  7. Key indicators of the Hungarian automotive parts sector Positions in the supply-chain Ownership structure Modules, systems Parts, components Local Foreign Mixed Distribution of technology Level of technology at the companies Turning/Machining Pressed parts Electronic parts Plastics parts Rubber parts Sprins, screws, etc. Casting Other Advanced tech. Other World class technology

  8. Most important automotive companies in Hungary 32 5 28 1 12 9 35 16 36 42 7 34 57 15 59 33 22 47 • 1 Akzo-Nobel Coating, Paints • 2 Alcoa, Alu-casting, Rolling • 3 Audi, Engines, Cars (TTs) • 4 Bakony Művek, Dashboard, sceen-wiper • 5 Bosch, Dashboard, contoroll units, horn • 6 BPW, Carriage, suspension • 7 Daewoo Ball Bearings, Ball bearings • 8 Daikin, air-conditioners • 9 Delphi- Calsonic, Compressors (Air-conditioners) • 10 Delphi-Packard, Wires, Cables • 11 Denso, Injection systems • 12 Delco Remy, Barring engines, Generators • 13 Excel-Csepel, Production machines • 14 Erbslöh, Alu profiles – manufacturing, assembling • 15 Firth Rixson Forgings, powder metallurgy • 16 Federal Mogul, Rubber seals • 17 GM Opel, Engines, cylinderheads, gear-boxes • 18 Hydro, Alu cylinder heads, Alu engine bodyes • 19 Continental Teves, ABS brake systems, ESP systems • 20 Knorr-Bremse, Brake systems • 21 Lear, Seats • 22 Le Belier, Alu metallurgy, casting • 23 Loranger, Machined parts 19 65 30 5 14 64 17 48 3 29 49 41 62 60 61 6 51 53 8 52 66 10 4 50 40 29 37 56 25 55 23 58 11 46 13 43 54 38 20 2 24 39 44 63 18 45 21 26 29

  9. Most important automotive companies in Hungary 32 5 28 1 12 9 35 16 36 42 7 34 57 15 59 • 24 LuK, Clutch, clutch disk, • 25 Linamar (Mezögép), Fuel dosing systems • 26 Michelin, Tyres • 27 Mitsuba, Electrical engines, generators, transformators • 28 NABI, Coaches • 29 Nolato-Protec, Moulded parts • 30 Perion, Accumulators • 31 PREC-CAST, Die-cast parts • 32 RÁBA, Axles, Carriages, military trucks • 33 Suoftec, AL-wheels • 34 Schefenacker, internal and external mirrors • 35 Suzuki, Cars • 36 Tauril, Rubber parts • 37 UBP Csepel, Iron casting • 38 Visteon, Fuel systems, barring engines, coils • 39 ZF Hungária, Gear boxes, Carriages • 40 TEMIC, Electrohydraulic break systems • 41 Schwarzmüller, Body of vans, trailers • 42 Musashi, Ball-joints, Balancing arms • 43 Stanley Electric, Lightning • 44 Carrier Transcold, Cooling systems • 45 Ortech (U-Shin, Electrical components • 46 AFL, Cable strands 33 22 47 19 65 30 5 14 64 17 48 3 29 49 41 62 60 61 6 51 53 8 52 66 10 4 50 40 29 37 56 25 55 23 58 11 46 13 43 54 38 20 2 24 39 44 63 18 45 21 26 29

  10. Most important automotive companies in Hungary 32 5 28 1 12 9 35 16 36 42 7 34 57 15 59 33 22 47 19 65 30 5 14 64 17 48 3 29 49 41 62 60 61 6 51 53 8 52 66 10 4 50 40 29 37 56 25 55 23 58 11 46 13 43 54 38 20 2 24 39 44 63 18 45 21 26 • 47 Hammerstein, Seats, Seat adjusment parts • 48 Clarion, Car Hi-Fi • 49 Eagle Ottawa, Leather coverings • 50 Euro-Excedy, Clutch parts • 51 Zollner, Moulding, Metalwork • 52 Valeo Autoelectric, Car electronic • 53 Philips – APM, Car Hi-Fi • 54 Autoliv, Seat belts • 55 Johnson Controls, Antiglare shields • 56 Isringhausen, Seat covers • 57 EDAG, Engineering, design • 58 Magna-Steyr, Engineering, design • 59 Vogel-Sitze, Coach seats 29

  11. Latestinvestments in the automotive sector • Audi expansion of the production range • Opel/Daewoo regional headquarters for CEE • Suzuki expansion for car assembly • Ortech new capacity for supplying Opel & Suzuki • SEWS new capacity for the production of spare parts • Toyo new capacity for the production of car seats • Linamar new plant for producing diesel engine components • Phoenix AG development for logistics center • Porsche new logistics center • Visteon product development center for producing compressors • Schwarzmüller new capacity for producing trailers • Delphi-Calsonic expansion of compressor production • Renault logistics center • Bosch expansion of the production capacity • Saia-Burgess new capacity for producing controllers & door-locking systems

  12. Clusters • Cooperative network of businesses • Manufacturers, consultants, Institutions for training and education, service providers • Organized on aproduct basis • Concentrated on a specific territory • Utilizes cooperationopportunities • Toimprove competitivenessof the participants

  13. Role of cooperation through networks • Goal: Creating new business opportunities trough synergies • New market segments • Improved level of supplier competencies • Increasing power in the supply chain • Abilities, Competencies • Resources • Market intelligence

  14. Global companies with global supplier network on global markets National companies on local markets 1920 1940 1960 1980 2000 Networking, Clustering Mergers, Acquisitions, Strategic Alliances SME’s Global Co’s Driving forces of formulating clusters • Glocalization - Parallel trends • Global site selection and Global Sourcing Strategies • Concentration of expertise • Increasing complexity • Changing nature of competition • Typical answers COMPETITIVENESS, COST REDUCTION

  15. 1st Cluster in the Transition Economies

  16. Pannon Automotive Cluster Since December 2000 • Common initiative of: • Audi, Opel, Suzuki, LuK Savaria, Rába, Citibank, IKT West-Transdanubian Regional Development Agency • Supported by the Ministry of Economics • Joined members of the Cluster-Core: • Széchenyi István (Technical) University, Győr (Sept. 2001) • HVB Bank Hungary (Feb. 2002) • Siemens Hungary (Sept. 2002) • Country-wide Industrial Network for the Automotive Sector

  17. Mission and goals of PANAC • PANAC’s mission • Supporting the localization of production and development of modules, and systems • Improving the Hungarian owned suppliers ability to produce and develophigh complexity systems and parts • Improving the ability of Hungarian research communities to be involved in automotive development projects • Goals of PANAC • To increase the ability of the supplier companies to join the global supplier networks of the automotive industry • To help its partners to increase complexity of their products, thus being able to improve their position in the supply-chain • To foster the development of a nation-wide automotive strategy • To be a well accepted reference-provider on the partner companies (both to the government and domestic or international buyers) • Internationalization of the network

  18. PANAC supplier development • Dissemination of Industry Specific knowledge • PANAC role starts, where the role of the individual customers ends • Wide impact – Reaching high number of potential suppliers • Improving the general level of understanding of requirements • Tools and activities • Providing access to industry news and information • Providing trainings, workshops, specialists events • Performing technology transfer services • Performing individual company assessment • Leading industry-wide benchmarking activity • Facilitating inter-company learning

  19. Eger Debrecen Budapest Győr Veszprém Kecskemét Békéscsaba Zalaegerszeg Kaposvár Szeged PANAC Partners PANAC Cluster Core (8+4) 78 PANAC Partner members (51) PANAC registered Service Providers (12) Established: Dec. 2000 ------ PANAC – Core-area

  20. The PANAC company network PANAC Statistics: Total number of employees: ~ 38 000 Total Turnover: ~ 5 billion € 70% of the members involved in production 27% of the members involved in R&D Level of quality readiness is well above industry average Healthy balance among the different size categories

  21. Eger 8 Győr Debrecen 18 19 12 4 1 Budapest 16 9 14 10 Veszprém Kecskemét 5 15 6 7 11 Békéscsaba 13 Zalaegerszeg 17 20 Kaposvár Szeged 3 2 Partners by activityForming Technologies

  22. 19 Eger 2 Győr Debrecen 6 18 3 22 7 Budapest 17 16 9 Partners by activityTurning and Machining 20 Veszprém Kecskemét 5 12 11 15 10 Békéscsaba 8 4 21 13 Zalaegerszeg 14 Kaposvár Szeged 1

  23. Eger Győr Debrecen 11 Budapest 1 Partners by activitySurface treatment 14 Veszprém 4 Kecskemét 5 13 15 8 7 Békéscsaba 6 9 12 Zalaegerszeg 10 Kaposvár Szeged 2 3

  24. Eger Győr Debrecen 5 9 Budapest 13 16 17 Partners by activityJoining Technologies(welding, screwing, bonding, etc.) Veszprém Kecskemét 11 15 10 3 7 Békéscsaba 4 12 Zalaegerszeg 18 14 Kaposvár 8 Szeged 1 2 6

  25. 8 Eger Győr Debrecen 7 1 Budapest 10 9 Partners by activityInjection, blow moulding Veszprém Kecskemét 2 Békéscsaba 4 6 Zalaegerszeg Kaposvár 5 Szeged 3

  26. Eger Győr Debrecen Budapest 3 4 Partners by activityCasting Veszprém Kecskemét 1 2 Békéscsaba Zalaegerszeg Kaposvár Szeged

  27. Eger Győr Debrecen 1 Budapest 8 Partners by activityElectronic / assembly technologies 9 Veszprém 7 Kecskemét 2 6 Békéscsaba 4 Zalaegerszeg Kaposvár 5 Szeged 3

  28. Eger Győr Debrecen 7 17 8 15 1 10 Budapest 2 9 5 11 Partners by activityEngineering development, other services Veszprém 12 4 Kecskemét 18 3 Békéscsaba 16 14 6 Zalaegerszeg Kaposvár 13 Szeged

  29. Invigorating the Hungarian Parts Industry • International Relations • Cluster to Cluster Cooperation • Business Forums, One-on-one business meetings • International Cluster Cooperation projects • Single point access • Requests for quotations filtered and passed on to qualified suppliers • Co-operating partner of ITD-H, the Hungarian Trade-development organization • Company representation at Hungary • Technical assistance • Project management services • Identifying synergies; Initiating cooperation, projects • Involvement in EU co-operation projects • Supporting Hungarian companies in joining international cooperation projects • Improving the Automotive focus of partners in service, education and government

  30. Thank You for Your Attention! PANAC Coordination Office H-9027 Győr, Hédervári u. 25 Hungary Tel/Fax: +36-96-613-606 E-mail: rozsa.zoltan@panac.hu www.panac.hu (Hungarian only)

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