Sun In Telecommunications

1. Sun In Telecommunications • Adrian Koh • Channels Director • Vietnam, Cambodia, Laos & Brunei

2. 1924: The First Mobile Telephone

3. Contents • Executive Summary • Key Market Trends • Key Operator Issues • Sun – a unique partner for Operators • New Sun Solutions – our roadmap for your success • How best to leverage Sun

4. Executive Summary • Sun is a Unique Partner for Service Providers • IP-based networks are in our ‘DNA’ • We don’t compete with you • We have New Solutions for you • Increasing Revenue, Cutting Costs, Faster and Simpler Deployment • Putting you in control of the customer • We have a Better Way of Engaging • To rapidly configure what we have to your specific situation • New Workshops for planning your way forward

5. Sun’s Java E2E Offering DataCenter BusinessLogic Web-Tier/Access Device

6. Handsets & Consumer Electronics Voice & Data Fixed & Mobile Comms & IT Media & Network IP-led Convergence changes the game • Managing customers is becoming increasingly complex.

7. Handsets & Consumer Electronics Voice & Data Fixed & Mobile Comms & IT Media & Network IP-led Convergence changes the game • An increasing number of new competitive threats

8. Handsets & Consumer Electronics Voice & Data Fixed & Mobile Comms & IT Media & Network IP-led Convergence changes the game • Different responses from different companies

9. IP-world: Lots of opportunity BUT customer retention more challenging Managing the change is tough • Convergence • Technology & Competition • Complexity & Collaboration • Systems & operations • Globalisation Grow revenues AND reduce opex & capex costs Leverage to negate competition, reduce churn and control customer relationship Partner to provide integrated solutions to complex customer problems Consolidate systems & operations Manage suppliers, networks, operations, customers

10. Enterprise SMB Content & Applications Portal & enabling infrastructure Network Service Innovation Customer Management Bearer & Device Youth Other Consumer Enterprise Management Niche Communities Sun is uniquely placed to help you We are embedded deep inside your network

11. Enterprise SMB Content & Applications Portal & enabling infrastructure Network Service Innovation Customer Management Bearer & Device Youth Other Consumer Enterprise Management Niche Communities J2ME OSSJ Sun is uniquely placed to help you We provide the most robust and open infrastructure Java Enterprise System NEBS-certified servers

12. Enterprise SMB Content & Applications Portal & enabling infrastructure Network Service Innovation Customer Management Bearer & Device Youth Other Consumer Enterprise Management Niche Communities Sun is uniquely placed to help you We drive key standards Open Media Commons

13. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

14. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

15. Open Solution for IPTV Services World-Leading Video ManagementSoftware Next-Gen Service Guide MHP/JavaIPTV set tops Open Architecture& Interfaces MHP Middleware, Applications, & Server Infrastructure Best-of-BreedEncoders withAdvanced Features Sun StreamStarScalable Video System

16. Next-Gen Service Guide • Customizable guide look and feel • Dynamic links from live channels to On Demand content content • Creative flexibility with simple authoring tools

17. Next-Gen Service Guide • Seamless management of guide experience reduces operating expenditures • Picture in picture technology dramatically improves consumer navigation experience

18. IPTV Summary Sun Open Solution for IPTV Services changes the economics of TV • Everythingon Demand • Next-Gen Service Guide • New Interactive Services OperationalResilience ConsumerExperience ContentOwners OperatorEfficiencies LeadingPartners • Brand building • Targeted ads • Unicast TV • IPTV ROI • Open Service Architecture Open Innovation Platform

19. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

20. Sun in Chip driven commerce • Pervasive networking is a promising area for creation of environment awarepersonalized wired and wireless services. • The large penetration, capability increase and miniaturizing of mobile networks and devices enable the creation of cheap pervasive services, huge business potential exists! • Next generation value nets will be built on physical sub-nets and smart personal spaces. (E.g. local mobile commerce, smart communication, p2p interactions & consumer-initiated content creation, sharing of services/content, virtual value communities) Support infrastructure for pervasive services: • Flexibility in network programmability • Multi-channel, multi-zoned service offering • Advanced resource and profile management • Easily adaptable, self-configurable services

21. Content Delivery Using NFC PhonesAC Corporation RFID Testing Labs Customer approaches the Smart Poster embedded with an RFID chip and waves the NFC enabled Mobile phone on the Smart Poster’s Tag The NFC enabled Phone reads the RFID Chip embedded in the poster, the RFID chip then sends an internet download URL to the phone Customer can now view the downloaded video or digital file The phone connects to the internet URL to retrieve web Service or digital file

22. Software Components • Sun Solaris 10 • Sun Java Studio Enterprise • Sun Studio Development Tools • Sun N1 Software • Sun Java StorEdge Software • Oracle 10g Database Genesis® Requirements Hardware Components • Sun Servers • Sun Storage • Sun Desktop and Workstations • iTAG® RFID/NFC Tokens • Tap-n-Pay® Terminals • 3rd Party Sensor Network Products • Mobile Phones Components used will depend on user intended application.

23. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

24. What is Identity Management? • Identity provisioning and repositories • Authentication and Access Authorization • Federation

26. CentralProvider Provider Provider Provider Provider Provider Provider Why a Federated Model of Identity Management? Liberty Alliance model Centralized Model • Identity and user information in single repository • Centralized control • Single point of failure • Links similar systems Open Federated Model • Identity and user information in various locations • No centralized control • No single point of failure • Links similar and disparate systems

27. Identity Summary • Federated Identity enables operators to derive new sources of revenue from: • Their Identity Management infrastructure: (HLR/VLR, HSS, and other user repositories • Unique functions in their network infrastructure: location, presence, SMS, MMS) • Federated Identity simplifies the user experience and brings compelling new services resulting in customer loyalty

28. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

29. Step 2: Pick the only open standard software foundation truly adopted Step 1: Pick the most comprehensive telco business framework Step 3: Mandate Standard API's Step 4: Integrate best of breed interoperable components Step 5: Harmonize presentation and processes on low cost mainstream middleware Sun Roadmap to NGOSS From the theory to practice with OSS/J • JBI, JES, OpenOffice, Identity Mgt • Certified Products • OSS/J Functional API's • Java and Web Services • TMF NGOSS • Certified Products • OSS/J Functional API's • Java and Web Service • TMF NGOSS • OSS/J Functional API's • Java and Web Service • TMF NGOSS • Java and Web Service • TMF NGOSS • TMF NGOSS

30. Billing Operations Support and Readiness Fulfillment Assurance Customer Interface Management Customer Interface Management Customer Relationship Management Selling Problem Handling Sales & Channel Management Marketing Fulfillment Response Billing & CRM Operations Support & Process Management Collections Order Handling Customer QoS / SLA Management Management CRM Operations Readiness Retention & Loyalty Service Management & Operations Service Problem Management Service & SM&O Support & Process Management SM&O Readiness Service Configuration & Activation Specific Service Quality Analysis, Action & Reporting Instance Rating Resource Management & Operations Resource Problem Management RM&O Readiness RM&O Support & Process Management Resource Provisioning and Allocation to Service Instances Resource Data Collection, Analysis & Resource Control Restoration Functional Competence Area’s

31. Maximizing Middleware in OSS Generic Sun Java Access / Identity Server Sun Java Portal Server Sun Java StarOffice Sun Standard IT MW Integration & Test Tools DB OSS/J MW OSS/J MW OSS/J MW Sun Standard OSS/J MW Sun Java System • Application Server • Message Queue • Business Integration TT Routing Sun NetBeans / Java Studio Project specific, possibly re-usable OSS/J MW TT Format Transformation COTS OSS/J TT Client OSS/J TT Server OSS/J TT Server OSS/J TT Client Business Logic NativeOSS/JTT Service Consumer NativeOSS/JTT Service Provider OSS/J MW LegacyTT Service Consumer LegacyTT Service Provider Custom Integration The example of the Sun OSS/J Trouble Ticketing Hub With minimum costs … Sun Java DirectoryRepository OSS/J Adapter OSS/J Adapter … and maximum reusability.

32. Sun's NGOSS and OSS/J References

33. Sun has a Roadmap for Your Success Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

34. OpenSDP: Sun and jNetX CDMA Broadband GSM NGN Changing Network Infrastructure IMS PSTN Faster and lower cost deployment of telecom services. Eliminates “Vendor Lock-in” Enables new and unique types of telecom services. Provides fixed-to-mobile and circuit-to-packet service convergence. Provides graceful migration to IMS capabilities in today’s 2/2.5G networks. Applications Location Services Presence Services Voice Services Messaging Services Media Streaming Services Charging Services

35. jNETx Ecosystem Services Pg 1 Service Description Number Translation (Premium and Free Phone) Performs number lookup and analysis for number translation to destination address. A key component of VPN, Free Phone, and Premium Number applications. Mobile Instant Messaging Allows users to communicate via instant messaging using mobile handsets. Video Telephony Video controller for packet networks. SMS Relay Intercepts SMS messages before they are routed to the SMSC. If the receiver is available, the message will be sent immediately via the OCFS exclusively. If the receiver is not available the message will be sent to the SMSC for future delivery. This helps save capacity and license costs on the SMSC. SMSC and MMSC Gateway A gateway for 3rd party application providers. It provides a programmable environment to control the MMSC/SMSC and to integrate to other elements such charging. Video telephony gateway for PC and mailbox Video controller for packet networks Streaming video and audio – clips and live feeds Video controller for packet networks Video mailbox Control of media server with the mail box being controlled by jNETx MM3 Engine Games download Controls download and can manage real-time charging. Find and Seek Presence and location service for gaming or locating friends… Personal Identity Manager Separate identity server synchronized with RA or IMDB Fixed/Mobile Convergent Prepaid Convergent voice and data, post and prepaid charging system. Uses jNETx Hypercube Rating Engine. Prepaid SCP Front-end Integrated with 3rd party rating engines providing charging orchestration and SCP functionality for announcements, balance check, call control, location, etc Voice VPN Offers a template for specific customer VPN.

36. jNETx Ecosystem Services Pg 2 International Voice VPN (iVPN) Designed primarily for corporate customers. iVPN allows corporate users to roam while still using short codes of home network. Wireless PABX An extension of VPN. Includes features such as call forwarding, call barring, supervised/blind transfer, calendar integration, etc. (Embedded voice recognition can also be provided.) Ring tones Interoperates with a J2EE content server to provide charging and other possible network and IT integration points Music download Interoperates with a J2EE content server to provide charging and other possible network and IT integration points Browsing Interoperates with a web server and possible probes to provide charging and other possible network and IT integration points Personalized Ringback Tones (PRBT) (fixed and mobile) The application is aware of all the call events, and intercepts the ringing phase to play a specific track instead of the standard network ring back tone. The specific track (ringback tone) is chosen by the subscriber. Push to Talk Allows walkie talkie type of services on a mobile phone. Real-time games The OCFS can be used as a gaming infrastructure, or through proprietary RAs, gaming systems can access OCFS capabilities for charging, calls, locations, etc... Unified Messaging (UM) Integrated messaging platform based on a combination of fault tolerant POP store and forward and relay services. The UM platform can include text to voice and voice to text conversions, multimedia control over media servers, emails, sms, etc... Vehicle track A location services for tracking truck fleets and taxis. Mobile Payment The OCFS can be used as a mobile payment control system to process payments in batch in during communication/commerce sessions.

37. jNETx Ecosystem Services Pg 3 Self-care USSD (USSD Gateway) Management of customer care information automated using USSD. USSD Call Back When a user is prepaid roaming and there is no CAMEL on the visited network, he can dial a USSD string over MAP to the home network, then the switch initiates the call to user and the number he dialed initially. Off-net indication The caller is notified when he has dialed a number that does not belong to the home network. Follow me Follow-Me personal numbers allow subscribers to be contacted on one telephone number, which could be for personal use, business use, or a combination. When called on any registered telephone numbers, the system re-routes these calls to the number of preference at a given time (self administered) or a hunt group of these numbers or simultaneous calling of all (combo of) numbers at once. Teleblock Allows subscriber to register his number in a black-list database to block unwanted calls e.g. telemarketing calls Call Barring and Screening Self-administered barring and screening of incoming calls based on location and time. Empty Call Capture Support of a number of scenarios to patch missed calls and increase traffic Roaming Rerouting When people are in visitor’s network, maybe the MSC doesn’t support CLI, which will prevent the voicemail from working. This is needed for voicemail servers or IVR (which uses the CLI); OCFS asks the MSC to include the CLI in the connect message. OCFS in home network, instead of routing call to IVR, will ask the MSC to route the call through the gateway MSC of the home network. Home MSC says route the call to me (home network), goes through gateway, and establishes CLI. Basically the application allows the call to be routed back to the home MSC before routing it to the voicemail. National and CAP Roaming If full national coverage is not supported by an operator, this service allows for inter-operator roaming in-country to simulate full coverage Intelligent Call Routing DTMF external that allows a service inside network to perform carrier selection and then the end user. Depending on commission, time of day, or preset factors, the number is routed to another number (e.g. customer care number (800#), can be mixed with location, etc.). This application provides the option to select international/national interconnect partners depending on where the subscriber is calling to for optimized pricing. Multimedia Call Center Advanced call center integrating voice, data, presence and multimedia functionality. It is programmable to meet the sophisticated needs of corporate call centers.

38. Operator Portal Third Party Applications Operator Applications & Services & Services Sun Java Studio Sun Content Delivery Server Sun Directory Server Sun Identity Manager Sun Java Enterprise System ISV Exec Environment ISV Gateways Network Operator Assets Network Operator Services OSDP Powered by Sun SDP = Sun components + NEP components + ISV components + Operator's systems Sun Java Access Manager

39. Defining Future IP Services, VoIP, Video Imaging IPTV, New IP-Converged Services   Java in device/desktop/set-top box    Identity Management Identity Provider    OSS/J NGOSS    NG-DNS, OSDP OSDP/IMS   DCC Grid Computing   Sun has a Roadmap for Your Success Future-Proofing Revenue Up/Churn Down Cost-Slashing Year 1 Year 2 Year 3 Value Added Services Sensors Client Identity OSS/BSS NGN Data Center

40. How best to leverage Sun Run a Sun ‘FutureVision’ Executive Workshop 'Future-Proofing' Trusted Identity Provider Future IP network architecture 'Cost Slashing' Network/IT – Do more with less 'Revenue Generating/Churn-busting' Defining & Prioritising High Value IP-based Converged Services Run a Sun ‘Solution Planning’ Workshop For any of our New Solutions Visit our Executive Briefing Center

41. Summary Sun is a Unique Partner for Service Providers IP-based networks are in our ‘DNA’ We don’t compete with you We have New Solutions for you Increasing Revenue, Cutting Costs, Faster and Simpler Deployment Putting you in control of the customer We have a Better way of Engaging To rapidly configure what we have to your specific situation New Workshop approach for planning your way forward

42. Thank You!