Introduction

1. The Canadian Flag as a Symbol of National Pride: A question of Shared Values Jack Jedwab Association for Canadian Studies November 28th, 2012

2. On Wednesday, the 28th of November the Quebec National Assembly will vote on whether to remove the Canadian flag from the Red Room of the Quebec National Assembly. A survey commissioned by the Association for Canadian Studies from the firm Leger Marketing reveals that some 66% of Quebecers regard the Canadian Flag as an important source of personal or collective pride in Canada. While two-thirds of Quebecers have an affinity with the flag, some ninety percent feel such pride over the flag elsewhere in the country. • The following question was asked: How important are each of the following as a source of personal or collective pride in Canada? Are they very important, somewhat important, not very important or not important at all? Introduction

3. The findings were collected from a survey of 2200 Canadians conducted by the firm Leger Marketing during the week of November 5th, 2012 and commissioned by the Association for Canadian Studies. Done by web panel, the margin of error for an equivalent telephone survey is 2.9 percent 19 times out of 20 Methodology

4. Two-thirds of Quebecers regard the Canadian flag as an important source of pride

5. Even amongst those Quebecers saying that they are Quebecers first then Canadians some62% attach importance to the Canadian flag as a source of personal or collective pride

6. Quebecers over 60 most proud of flag but youth close to Quebec average

7. Is Values Discourse Understood by the Canadian population? The talk about shared values needs to be accompanied by specifics otherwise it is a source of confusion and gives rise to ambiguous responses as reflected in the next two slides

8. More Quebecers agree than disagree that Canadian values are similar to their own

9. However majority of Quebecers agree they do not share the same values as other Canadians