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Development and Evaluation of Collective Brands for Crafts by SAED, A.C.

SAED, A.C. has successfully developed 32 Collective Brands under FONART (National Fund for Crafts). This presentation showcases our experiences in promoting these brands and highlights an evaluation process we conducted to assess their impact. Currently, we are engaged in planning exercises aimed at optimizing and discovering new Collective Brands that celebrate and enhance the craft sector. Our goal is to further strengthen these brands and ensure their sustainability and growth in the market.

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Development and Evaluation of Collective Brands for Crafts by SAED, A.C.

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