Download
1 / 7
70 likes | 75 Vues
Moving your website from free to using a paywall is a big decision. You have to understand the pros and cons of both options to know whether it is the best step for you. Once you have explored what a paywall is, the different options there are and the advantages and disadvantages to having subscription plugins put on your website to make it paid-for content, how do you make sure it is effective? Here is a look.<br>
E N D
Moving your website from free to using a paywall is a big decision. You have to understand the pros and cons of both options to know whether it is the best step for you. Once you have explored what a paywall is, the different options there are and the advantages and disadvantages to having subscription plugins put on your website to make it paid-for content, how do you make sure it is effective? Here is a look.
Who are your readers – what do they want? Some people have extremely popular blogs with a lot of loyal readers. When you understand your readers or your audience you are going to have more chances of being able to implement a successful subscription strategy. What would they be willing to pay for, and unwilling to pay for? What is your competition doing? How are you better than them? If you have an approach to something that is not like most other blogs, for example, you are a lot more specialized, then that is what you need to promote and focus on. When you know what your target base wants, you are more likely to have a successful metered paywall.
Content quality must be high everywhere You should realize this already, but you cannot expect people to pay for your content if that content is poor or just average in what it says and how it is written. They want to pay for your content because it is the best. But your content should be like that both behind and in front of the best paywall. Do not think you can use lesser content for the free users and then the premium just for paying readers. How will free users know your content is worth paying for if they only see the stuff that is average? Whether you write articles, ebooks, or other kinds of material it needs to be relevant, compelling, creative, informative and helpful.
Entice the user to subscribe Your content is critical but so is how you present that metered paywall to your readers. Make it appealing to the type of audience you have, whether you use a landing page or a modal window. Do not use language that they could misunderstand as them having clicked wrong somewhere. Entice them, be friendly not too demanding. You could be amusing, you could offer a summary of the benefits of joining, you could make them feel special, you could offer a discount or a limited trial for free. Do not have too many different packages, keep what you have to say short, upbeat and make the page visually interesting.
Make sure everything is easy and clear When you have subscription plugins or metered paywall on your site to put in a paywall then you need to make sure users find it easy in every way. To understand, to pay, and to move around. Have very clear pricing packages or tiers and make the payment process as simple as possible. Also, make sure that when it is time for a reader to renew their subscription that this is easy to find and complete as well.
Contact us for the best Paywall Plugins New York NY 10010 (347) 903-1551 info@custompaywallsolutions.com Website: www.custompaywallsolutions.com
