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Marketing Catholic Schools

Marketing Catholic Schools. Getting started. What’s in this presentation?. Understand what we sell; that is, our mission; Understand the market and why it has changed; Understand a course of action; Develop a plan Utilize all assets Go for it!. What do we offer?.

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Marketing Catholic Schools

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  1. Marketing Catholic Schools Getting started

  2. What’s in this presentation? • Understand what we sell; that is, our mission; • Understand the market and why it has changed; • Understand a course of action; • Develop a plan • Utilize all assets • Go for it!

  3. What do we offer? • What is Catholic education at the start of the 21st century? • What is our mission? What are our values? • Why do we have to make an effort to sell it? • What is our competition, and why?

  4. What is the market? • “New Catholics” • House-poor • Suburbanites • Mainstream • Priorities

  5. Check assets: Curriculum Teachers Image Market niche History Decide strategy Steal from the pros Utilize media Utilize stakeholders Network A course of action

  6. Steal from the pro’s That’s in another program, but hang on….

  7. Utilize media • Use every medium at your disposal: • Print • Electronic • Website • E-mail • Surveys

  8. Involve Stakeholders • Who are these? • How have you cultivated them? • How have you led them? • How will you get more?

  9. Check out your current materials Are they current? Do they move you? Can they be improved? Changed? Look for cheaper ways to communicate Consider multiple uses for materials Make sure you have a friendly school Partner with other organizations Pick your tools and tactics:

  10. More tools and tactics: • Target former stakeholders • Consider multiple-use materials • Invite personally • Conduct satisfaction surveys • Be responsive

  11. REMEMBER: Nothing is going to happen unless you make it happen.

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